- Paid social
Meta ads agency Facebook and Instagram as one system.
Sneaky Digital is a Meta ads agency for Australian brands that want Facebook and Instagram to pay their way. We run both from one account and one budget, with creative made in-house and Conversions API tracking that shows what each ad brings in.
Brands we grow.
A few of the brands we run paid media for, across Australia.
CPAP DirectHEALTHTHE GOALGrow online sales
Australian Plants OnlineECOMMERCETHE GOALGrow online sales profitably
ChriscoECOMMERCETHE GOALGrow sales and brand
StillaECOMMERCETHE GOALScale online growth
SearlesECOMMERCETHE GOALBuild a customer list
Move YourselfSERVICESTHE GOALMore bookings from search
BonzaSERVICESTHE GOALMore seller leads
Hello HarryHOSPITALITYTHE GOALDrive promotion sales
SukinFMCGTHE GOALGrow reach on TikTok
The ChocolateriesFMCGTHE GOALFill a festival
Evolution Early LearningEARLY LEARNINGTHE GOALFill new centres
Piptree Early LearningEARLY LEARNINGTHE GOALMore family enquiries
WoodsongPROPERTYTHE GOALMore land enquiries
Unity ParkPROPERTYTHE GOALSell land faster
Financial Dispute LegalLAWTHE GOALWin the right clients
Butler McDermott LawyersLAWTHE GOALMore client enquiries
Spire LawLAWTHE GOALMore client enquiries
VicVetHEALTHTHE GOALLaunch a new brand
On Point Family PracticeHEALTHTHE GOALMore appointment bookings
Orthopaedics QueenslandHEALTHTHE GOALMore patientsFacebook and Instagram are one ad platform. Most accounts run them as two.
Facebook and Instagram share one ad account, one pixel and one algorithm. Yet most businesses still split them into separate budgets, separate creative and reports that never agree. That split costs money. Budget stays locked in one app out of habit. Feed ads get cropped for Reels. And when the pixel misses sales, Meta optimises towards the wrong people. Advantage+ campaigns now choose placements and audiences for you, but they only work with strong creative and accurate data. We fix the tracking first, then give the algorithm enough good ads to learn from.
Australians that Facebook ads can reach
Australians that Instagram ads can reach
One account, one pixel, every placement
Facebook and Instagram share one algorithm, one pixel and one ad account. We plan them as one system and let budget follow the results across both apps.
That means Advantage+ campaigns with proper exclusions, Conversions API set up so Meta sees real sales, and creative made in the right shape for feed, Reels, Stories and Messenger from day one.
When one app needs its own approach, we go deeper with dedicated Facebook or Instagram work inside the same account.
How we run your Meta ads
- 01
Fix the tracking, then the account
We start with your Business Portfolio, pixel, Conversions API and the events you send. Missing or duplicate conversions get fixed first, so every sale or enquiry is counted once before we ask you to spend more.
- 02
Build one structure for both apps
We simplify the account around your goal, with fewer, stronger campaigns that let budget move across Facebook and Instagram. Creative is made for feed, Reels and Stories from the start, and fresh ads go in on a regular cycle.
- 03
Report plainly, then improve
A senior team reviews results every week. You get a regular report on what you spent, what came back, which placements and ads did the work, and what we are changing next.
DISPLAYMETA · LEAD ADhospitality business brokerSponsoredBonza Business Saleshttps://www.bonzabfs.com.auMelbourne's #1 Business Broker | Sell Faster & Pay Less | 90-Day Performance GuaranteeSell Your Business With Bonza At A Fraction Of The Cost. Save Thousands In Commissions.GOOGLE SEARCHTIKTOK · UGCTIKTOK · UGCTIKTOK · UGC
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Industries we run Meta ads for
Healthcare
Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.
WHAT THEY COME TO US FORMore patients and appointment bookingsHealthcare marketingEarly Learning
Reach more families and fill your centres, with campaigns built around the way parents actually choose care.
WHAT THEY COME TO US FORFill new centres and lift enquiriesEarly Learning marketingEducation
Schools, colleges and training providers. More enquiries and enrolments, term after term.
WHAT THEY COME TO US FORMore enrolmentsEducation marketingProperty
Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.
WHAT THEY COME TO US FORMore land and home enquiriesProperty marketingLaw
Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.
WHAT THEY COME TO US FORWin the right clientsLaw marketingEcommerce
Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.
WHAT THEY COME TO US FORGrow online sales profitablyEcommerce marketingFMCG
Drive consumer demand and outperform at shelf and online, with creative made for every feed.
WHAT THEY COME TO US FORReach, demand and sell-throughFMCG marketingFranchise Groups
Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.
WHAT THEY COME TO US FORStronger stores and more franchisee enquiriesFranchise Groups marketingHospitality
Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.
WHAT THEY COME TO US FORMore orders and bookingsHospitality marketingProfessional Services
Advisers, brokers and recruiters winning better-fit clients through search and paid social.
WHAT THEY COME TO US FORMore qualified leadsProfessional Services marketingTrade Supplies
Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.
WHAT THEY COME TO US FORMore trade accounts and quotesTrade Supplies marketingAged Care
Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.
WHAT THEY COME TO US FORMore care enquiriesAged Care marketingNDIS and Disability
Providers and plan managers reaching participants, families and support coordinators.
WHAT THEY COME TO US FORMore participant enquiriesNDIS and Disability marketingSpecialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.
Reach more families and fill your centres, with campaigns built around the way parents actually choose care.
Schools, colleges and training providers. More enquiries and enrolments, term after term.
Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.
Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.
Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.
Drive consumer demand and outperform at shelf and online, with creative made for every feed.
Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.
Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.
Advisers, brokers and recruiters winning better-fit clients through search and paid social.
Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.
Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.
Providers and plan managers reaching participants, families and support coordinators.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Pairs well with Meta ads
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Meta ads agency questions
Usually not. Running both from shared campaigns lets Meta move budget to whichever placement is converting best at the time. We only split them out when there is a clear reason, such as a separate audience, offer or creative style.
Advantage+ is Meta's automated campaign setup, which chooses audiences, placements and creative combinations for you. It works well when tracking is accurate and there is plenty of good creative to test, so we fix those first and keep guardrails in place, such as excluding existing customers where it makes sense.
In most cases, yes. Browsers and privacy settings block some pixel events, so Conversions API sends sales and leads from your server or CRM as well. Meta then learns from more of your real results, and your reports line up more closely with your own sales.
Enough to keep testing and replace ads before people tire of them. The right number depends on your budget and how quickly results drop off, and our in-house team plans a regular supply of new statics, video and creator content to match.
Your business does. We work as a partner inside your own Business Portfolio, so the ad account, pixel, audiences and history stay with you whether or not we keep working together.
Yes. Meta works well for enquiries and bookings when the form, landing page and follow-up are set up properly. We send lead quality back to Meta from your CRM where we can, so it finds more people who turn into customers, not just form fills.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Meta ads guides
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777