- Specialists and surgeons
Medical marketing agencyMore referrals. Better informed patients.
Sneaky Digital is a medical marketing agency for surgeons and consulting doctors in private practice. We run referrer campaigns that keep GPs sending patients, and patient campaigns that explain your procedures clearly, all written within AHPRA rules and tracked to booked consultations.
Brands we grow.
CLIENTSSurgeons and consulting practices we work with
A solo orthopaedic surgeon, a multi-doctor consulting group and a day hospital all rely on referrals, but they grow in different ways. We start with where your patients come from today, then build the plan around referrers, patients and your capacity.
WHICH ONE ARE YOU?
A full list for the procedures you want to do more of
Orthopaedic practices live on GP and physio referrals. We keep referrers informed about your areas of interest and availability, and publish clear procedure information for patients researching hip, knee, spine or shoulder surgery.
See moreTalk to us about itOne practice brand, every surgeon's list kept full
Groups need each surgeon's profile to stand on its own. We build surgeon pages, referrer campaigns and reporting by doctor, so practice managers can see whose list has room and support them.
See moreTalk to us about itSurgeons and patients who know you're there
Day hospitals grow by attracting visiting surgeons and keeping theatre lists full. We run campaigns to surgeons and GPs, and give patients plain information about what to expect on the day.
See moreTalk to us about itSteady referrals for non-surgical care
Cardiologists, gastroenterologists, endocrinologists and other physicians depend on GPs knowing what they treat. We keep your practice front of mind with local GPs and easy to find when patients look you up after a referral.
See moreTalk to us about itAds we've made for surgeons and consultants
The problems we see. The Sneaky fixes we deliver.
Surgeons and practice managers tell us the same things when lists start to thin. Here is what usually sits behind it, and how we fix it.
Referrals have dropped and we're not sure why
We map where referrals come from by GP, suburb and procedure, then run campaigns and email to the practices that refer to you and the ones that could, so referrers know what you treat.
Patients find another surgeon first when they search
We build doctor profile pages, Google Business Profiles and procedure pages that answer what patients search after a referral, so your name shows up when they look you up.
Not sure what we can say about procedures
Every ad and page is written against AHPRA's advertising guidelines and reviewed by the doctor before it goes live. Procedures, risks and recovery are explained plainly, with no promises about results.
Consult enquiries for procedures we don't do
We point campaigns at the procedures and areas of interest you want to grow and filter out the searches you don't treat, so your rooms take the right bookings.
GP education nights that nobody measures
We promote GP education events to the right local doctors, track registrations and follow up afterwards, so you can see which events bring in new referrers.
No idea whether marketing changes referral numbers
We connect enquiries and new patient bookings to your practice software where it allows, and report referrals and consults by source each month in plain English.
How we grow a surgical or consulting practice
- 01
Map the referral base
We look at which GPs and allied health providers refer to you, which procedures you want more of and how much capacity each doctor has, so every campaign has a clear target.
- 02
Check every claim
Ads, doctor profiles and procedure pages are written against AHPRA and Medical Board guidelines, then reviewed by your doctors before anything is published.
- 03
Reach referrers and patients
We run campaigns that keep local GPs informed and help referred patients find and choose you, using search, social, email and your own website.
- 04
Report and refine
Each month you see referrals, enquiries and consults by source, what we changed and what comes next, so budget follows the procedures you want to grow.
Channels that build referrals and consults
Google Ads
Patients search your name and procedure after a referral. As your Google Ads agency, we run Search by procedure and location, written within AHPRA rules.
SEO
Doctor profiles and procedure pages that rank answer questions before the first consult. Our SEO agency work builds that visibility over time.
Email marketing
Referrers value short, useful updates. Our email marketing agency team builds GP newsletters, event invitations and availability updates.
Paid social
GPs and allied health providers scroll too. Our paid social agency team reaches local referrers with your areas of interest and education events.
AI search
Patients now ask AI tools who treats their condition nearby. Our AI search optimisation agency work makes your practice easy for those tools to find and describe.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Surgeon and consulting practice marketing questions
Yes. Referral growth usually comes from GPs and allied health providers knowing what you treat. We run targeted social and email campaigns to local practices, promote GP education events and keep your referrer information current.
We focus on what patients do after the referral: searching your name, reading about the procedure and checking fees. Clear doctor profiles, procedure pages and booking details help them choose to book with you.
Yes, if it is accurate and can be verified. Qualifications, fellowships and memberships can be listed factually. Protected titles can only be used by doctors registered to use them, and every claim about skill or experience stays within AHPRA's guidelines.
Yes, and patients value it. We help you explain how fees, Medicare rebates and health fund gaps work in general terms and point patients to the practice for their own quote. Informed financial consent still happens in the rooms.
Yes. Patients and referrers search by doctor name, so each surgeon needs a profile page and Google listing with qualifications, procedures, locations and referral details.
Yes. We market day hospitals and private facilities to visiting surgeons and to patients, with campaigns for surgeon recruitment, new services and patient information.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Medical practice marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777