- Creative
Advertising campaign agency Big ideas that become real ads.
Sneaky Digital is an advertising campaign agency for Australian brands that need the idea before the media. We sharpen your positioning, find the big idea and develop hooks and concepts, then turn them into live ads on Meta, TikTok, Google and programmatic with the same team.
Brands we grow.
A few of the brands we run paid media for, across Australia.
CPAP DirectHEALTHTHE GOALGrow online sales
Australian Plants OnlineECOMMERCETHE GOALGrow online sales profitably
ChriscoECOMMERCETHE GOALGrow sales and brand
StillaECOMMERCETHE GOALScale online growth
SearlesECOMMERCETHE GOALBuild a customer list
Move YourselfSERVICESTHE GOALMore bookings from search
BonzaSERVICESTHE GOALMore seller leads
Hello HarryHOSPITALITYTHE GOALDrive promotion sales
SukinFMCGTHE GOALGrow reach on TikTok
The ChocolateriesFMCGTHE GOALFill a festival
Evolution Early LearningEARLY LEARNINGTHE GOALFill new centres
Piptree Early LearningEARLY LEARNINGTHE GOALMore family enquiries
WoodsongPROPERTYTHE GOALMore land enquiries
Unity ParkPROPERTYTHE GOALSell land faster
Financial Dispute LegalLAWTHE GOALWin the right clients
Butler McDermott LawyersLAWTHE GOALMore client enquiries
Spire LawLAWTHE GOALMore client enquiries
VicVetHEALTHTHE GOALLaunch a new brand
On Point Family PracticeHEALTHTHE GOALMore appointment bookings
Orthopaedics QueenslandHEALTHTHE GOALMore patientsMore brands are advertising. An idea is how you get remembered.
Australian businesses are spending more online than ever, and every feed is crowded with ads that look and sound alike. Buying more reach doesn't fix that. A clear idea does, because it gives people a reason to notice you and remember who you are. A campaign idea now has to work in seconds, on a phone, with the sound off. It has to break down into hooks and short cuts that each stand on their own across channels. We develop ideas with the media plan beside them. Every concept is tested against how it will actually run.
spent on internet advertising in Australia in FY26
year-on-year growth in Australian internet ad spend in FY26
A campaign idea is only finished when it's running
Some brands come to us with a product and a budget but no clear story. We find the tension worth talking about, shape a positioning line, then break it into hooks and concepts that become live ads.
Every idea is tested in market before full production. The ones that earn attention get the bigger investment.
How we build an advertising campaign
- 01
Find the angle
We dig into your customers, competitors and offer to find the tension worth talking about. Out of that comes your positioning line and a short set of campaign routes, each with a different way in.
- 02
Test concepts before full production
We turn the strongest routes into quick ads and put real budget behind them. The market tells us which hooks earn attention and clicks, so the main production goes into an idea that has already shown it can work.
- 03
Roll it out across channels
The winning idea becomes a full set of statics, UGC and video for every channel in the plan. We keep adding new hooks and executions as the campaign runs, so the idea stays fresh for longer.
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MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Industries we build campaigns for
Healthcare
Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.
WHAT THEY COME TO US FORMore patients and appointment bookingsHealthcare marketingEarly Learning
Reach more families and fill your centres, with campaigns built around the way parents actually choose care.
WHAT THEY COME TO US FORFill new centres and lift enquiriesEarly Learning marketingEducation
Schools, colleges and training providers. More enquiries and enrolments, term after term.
WHAT THEY COME TO US FORMore enrolmentsEducation marketingProperty
Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.
WHAT THEY COME TO US FORMore land and home enquiriesProperty marketingLaw
Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.
WHAT THEY COME TO US FORWin the right clientsLaw marketingEcommerce
Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.
WHAT THEY COME TO US FORGrow online sales profitablyEcommerce marketingFMCG
Drive consumer demand and outperform at shelf and online, with creative made for every feed.
WHAT THEY COME TO US FORReach, demand and sell-throughFMCG marketingFranchise Groups
Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.
WHAT THEY COME TO US FORStronger stores and more franchisee enquiriesFranchise Groups marketingHospitality
Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.
WHAT THEY COME TO US FORMore orders and bookingsHospitality marketingProfessional Services
Advisers, brokers and recruiters winning better-fit clients through search and paid social.
WHAT THEY COME TO US FORMore qualified leadsProfessional Services marketingTrade Supplies
Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.
WHAT THEY COME TO US FORMore trade accounts and quotesTrade Supplies marketingAged Care
Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.
WHAT THEY COME TO US FORMore care enquiriesAged Care marketingNDIS and Disability
Providers and plan managers reaching participants, families and support coordinators.
WHAT THEY COME TO US FORMore participant enquiriesNDIS and Disability marketingSpecialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.
Reach more families and fill your centres, with campaigns built around the way parents actually choose care.
Schools, colleges and training providers. More enquiries and enrolments, term after term.
Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.
Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.
Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.
Drive consumer demand and outperform at shelf and online, with creative made for every feed.
Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.
Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.
Advisers, brokers and recruiters winning better-fit clients through search and paid social.
Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.
Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.
Providers and plan managers reaching participants, families and support coordinators.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Pairs well with campaign ideas
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Advertising campaign agency questions
A brand strategy defines who you are for the long term. A campaign idea is how you take that to market in ads right now. We focus on the campaign and the ads, and if you need a full brand strategy first, our sister agency April Ford can do that work.
Bring what you are selling, who buys it and what has or hasn't worked before. Past ads, customer reviews and sales team insights are gold. We fill in the rest with our own research before we start on ideas.
We present a small set of distinct routes rather than lots of small variations, so you are choosing between real ideas. Each route comes with example hooks and ads, so you can see how it would look in a feed.
Yes. Most brands we work with already have a look and a voice. We build the campaign inside it, and only suggest changes where something gets in the way of the ads working.
We test it. Early versions of each route run as real ads with a modest budget, so the market picks the winner. The full production and spend then go behind the idea with the strongest early signal.
A strong idea can run for a long time if the executions keep changing. We keep the core idea and refresh the hooks, faces and formats as results start to slow, which is cheaper than starting from scratch.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
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Advertising campaign guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777