- Childcare centres
Childcare centre marketing agencyYour suburb's first choice
Sneaky Digital is a childcare centre marketing agency for operators who want their centre known and chosen in its own suburb. We run local search, Google and Meta campaigns built around your centre, your educators and your catchment, and track every enquiry through to a confirmed place.
Brands we grow.
CLIENTSChildcare centres we market
A long day care centre, a kindy program and an OSHC service fill places in different ways and at different times of year. We start with how families in your catchment choose care, then build the campaign around your centre.
WHICH ONE ARE YOU?
Full rooms from nursery to pre-kindy
Long day care centres juggle several age groups at once. We keep each room's message clear, reach the families most likely to need care soon and keep your centre visible on the map in every nearby suburb.
See moreTalk to us about itA kindy program parents pick early
Families compare kindy programs well ahead of time. We show your educators, your approach to school readiness and your daily routine, so parents put your centre on their list before they start touring.
See moreTalk to us about itBefore and after school care families notice
Outside school hours care fills through the school community. We reach parents at the schools you serve with local social ads, clear session and booking details and campaigns timed around term starts and vacation care.
See moreTalk to us about itA fresh start the local community hears about
A change of owner or name can unsettle families. We tell the story of what stays and what improves, update every listing and profile, and bring new families through the door while current ones stay.
See moreTalk to us about itChildcare centre ads we've made
The problems we see. The Sneaky fixes we deliver.
Centre directors and owners tell us these things when a centre stops filling as easily as it used to. Here is what sits behind them and what we change.
A new centre opened down the road
We sharpen what makes your centre different, from educators to outdoor space, and lift your presence in the searches and suburbs where the new centre is chasing the same families.
The waitlist is full of families who've moved on
We clean up the list with you, then set up email and SMS that check in with waiting families regularly, so you know who still needs a place and who is ready to start.
Our Google profile looks out of date
We refresh photos, hours, services and posts on your Google Business Profile, and help you ask happy families for feedback in a way that suits your centre.
Families ring when nobody is free to answer
Educators can't leave the floor to take calls. We add booking links, call tracking and simple online tour scheduling, so every enquiry lands somewhere and gets a reply.
Head office ads don't speak to our suburb
We add local campaigns that sit alongside the brand, using your own rooms, educators and streets, so parents nearby see a centre they recognise.
The website gets visits but no tour bookings
We rebuild the tour page so it loads fast on a phone, answers the questions parents ask most and makes booking a visit quick and simple.
How we grow a centre in its suburb
- 01
Map the catchment
We look at where your families live and work, the centres nearby and which rooms have gaps, so every campaign targets the streets and age groups that matter.
- 02
Fix the local basics
Google Business Profile, tour page, call tracking and booking forms come first, so every family who finds you has a clear way to book a visit.
- 03
Show the real centre
Our team films and photographs your rooms, educators and daily routine, then turns them into search, social and local ads parents trust.
- 04
Keep the list moving
We follow up tours, check in with waiting families and shift spend between rooms as places open, so vacancies are filled before they turn into gaps.
Channels that fill a local centre
Local SEO
Most families choose care close to home or work. Our local SEO agency team keeps your centre on the map for every nearby suburb.
Google Ads
Parents searching for care near them are ready to tour. As your Google Ads agency, we run Search for your suburb and the age groups with places.
Meta ads
Facebook and Instagram reach local parents before they start searching. Our Meta ads agency work shows your real rooms and educators.
Email marketing
A waitlist only works if families stay interested. Our email marketing agency team builds the updates that keep them warm.
Landing pages
A tour page that answers parents' questions books more visits. Our landing page agency work makes that step quick on a phone.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Childcare centre marketing questions
Lead with what is already proven at your centre: settled educators, families who stay and a program you can show. We lift your local search presence and run social ads in the suburbs the new centre is targeting, so families compare you before they choose.
Yes, as long as it is current and stated exactly as it appears on the national register. We use the rating wording correctly and take it out of ads if it changes.
Yes. Outside school hours care fills through schools and term dates, so we plan campaigns around the school year and reach parents in the school communities you serve.
Regular, useful contact. We set up short email and SMS updates with centre news, an easy way to confirm they still need care and a prompt to book a visit when a place comes up.
Tell them early what stays the same. We help you plan the message to current families first, then update listings, profiles and ads so the change feels like a step forward, not a disruption.
It depends on the room and your catchment, so we won't promise a date. We switch on search and social for that age group, contact families on your waitlist and track tours so you can see progress each week.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Childcare centre marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777