- Home builders
Home builder marketing agencyMore build enquiries. Busier displays.
Sneaky Digital is a home builder marketing agency for builders who want a steady pipeline of contracts, not just clicks. We run search, social and video campaigns for your designs and packages, drive display home visits and track every enquiry through to a signed build.
Brands we grow.
CLIENTSHome builders we work with
A volume builder, a custom home builder and a knockdown rebuild team win clients in very different ways. We start with your designs, price points and sales process, then build the plan around how your buyers decide.
WHICH ONE ARE YOU?
Display homes buyers make time to visit
Volume builders sell through display homes and house and land packages. We run campaigns by design, estate and region, push display home visits and send booked appointments to your sales consultants.
See moreTalk to us about itClients who value a custom build
Custom builders need fewer, better clients. We show your craftsmanship with video and project stories, target owners with a site in mind and filter enquiries by budget and timing.
See moreTalk to us about itHomeowners ready to start again
Knockdown rebuild buyers love their street but not their house. We reach established homeowners in your build areas with content that explains the process, the costs to plan for and design options.
See moreTalk to us about itThe trusted builder in your region
Regional builders win on reputation and local knowledge. We make your name known across your towns with search, social and local SEO, and show the homes you've built nearby.
See moreTalk to us about itHome builder ads we've made
The problems we see. The Sneaky fixes we deliver.
Builders and sales managers tell us these things when the pipeline thins out. Here is how we fix them.
Display homes are quiet on weekends
We run local campaigns for each display home, its designs and opening hours, and track the visits that come from ads where your team records them.
Every design advertised the same way
We split campaigns by design, size and price point, then put budget behind the designs that bring in enquiries and contracts.
Build prices and timeframes keep changing
We keep pricing and inclusions in ads accurate and easy to update, and lead with design, quality and service rather than a headline price that may date.
Leads go cold before the first appointment
We set up prompt email and SMS follow-up, easy appointment booking and lead routing to the right consultant, so interest turns into a meeting.
Referrals have slowed and nothing replaces them
We build a steady digital pipeline alongside word of mouth, with search for active buyers and social and video for people still planning.
No link between ad spend and signed contracts
We track enquiries from first click to appointment to contract, matched to your CRM where it allows, so you see cost per contract by design and channel.
How we fill a home builder's pipeline
- 01
Know the margins
We look at your designs, margins, build areas and sales cycle, so targets are set on contracts that make money, not enquiry volume.
- 02
Track to contract
Forms, calls and appointments are tracked and matched to your CRM, so every enquiry can be followed through to a signed build.
- 03
Show the homes
Our team shoots display homes, finished builds and your people, then turns them into video and ads that help buyers picture living there.
- 04
Back what signs
Budget moves to the designs, regions and channels that turn into contracts, and we report each month in plain English.
Channels that bring in build enquiries
Google Ads
People searching for builders and home designs are ready to compare. As your Google Ads agency, we run Search by design, region and build type.
Facebook ads
Future home owners plan for months on Facebook and Instagram. Our Facebook ads agency team keeps your designs in front of them.
Video ads
Walkthroughs of display homes and finished builds sell the experience. Our video ads agency team scripts, shoots and edits them.
Local SEO
Buyers look for builders close to their land. Our local SEO agency work keeps your display homes and offices visible in every build area.
Landing pages
Design pages that load fast and make booking easy turn interest into appointments. Our CRO agency team builds and tests them.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Home builder marketing questions
Yes. We run campaigns by display location that promote designs, opening hours and events, and track the visits that come from ads where your sales team records them.
Yes. Knockdown rebuild buyers need more explaining, so we use guides, video and email to walk them through the process before they book a consultation.
Usually both, to different buyers. Packages suit buyers who need land, while design campaigns suit owners who already have a block. We test the mix and back what turns into contracts.
Carefully. We keep base prices and inclusions accurate, update ads as soon as they change and lead with design and quality, so ads never promise a price you can no longer offer.
Yes. Leads go straight to your CRM or the right consultant, and we match appointments and contracts back to campaigns where your CRM allows.
Yes. Custom builders need fewer, better qualified enquiries, so we lead with craftsmanship and past projects and target owners with land and the budget for a custom home.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Home builder marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777