- Residential aged care
Residential aged care marketing agencyFamily enquiries to admissions
Sneaky Digital is a residential aged care marketing agency for providers with one home or many. We help families find your homes, understand costs and book a tour, with campaigns run home by home, written within aged care rules and tracked from enquiry to admission.
Brands we grow.
CLIENTSResidential aged care providers we work with
A single community-run home, a group with homes across a state and a newly opened home all need families to visit, but face different gaps. We start with your vacancies by home and room type, then build the plan around them.
WHICH ONE ARE YOU?
A home the local community knows and trusts
Community and family-run homes compete with large groups on a smaller budget. We focus on families within reach of your home, show your staff and daily life honestly and keep your local search presence strong.
See moreTalk to us about itBudget where the vacancies are
Groups rarely have the same vacancies everywhere. We run campaigns home by home, move budget to where beds are available and give head office one view of enquiries, tours and admissions.
See moreTalk to us about itFamilies on the list before the doors open
A new home starts with no history in the area. We build local awareness ahead of opening, run tours of display rooms and build a list of interested families before the first residents move in.
See moreTalk to us about itCareful messages for a hard decision
Families seeking dementia care are often under pressure. We write sensitive, accurate campaigns about your memory support environment and staff training, with no promises about outcomes.
See moreTalk to us about itResidential aged care ads we've made
The problems we see. The Sneaky fixes we deliver.
Residential providers tell us where admissions slow down. These are the problems we hear most, and how we fix them.
Families choose in days, and we're not on the list
A hospital discharge or sudden change means decisions happen fast. We make sure your homes show up in local search and Google Ads with current availability and an easy way to book a tour.
Families find accommodation costs confusing
We explain accommodation payments, daily fees and means testing in plain English, consistent with My Aged Care, and point families to official estimators for their own numbers.
Tours booked, but families don't come back
We follow up each tour with the information families asked for, timely calls from your team and reminders, and track which tours lead to an admission.
Photos that make every home look the same
Our in-house team films real staff, rooms, gardens and daily life, with consent, so families see what your home is actually like before they visit.
Some homes full, others with empty rooms
We report vacancies, enquiries and tours by home, and shift budget each month to the homes and room types with gaps.
Worried about getting the wording wrong
Every ad and page is written within aged care and consumer law, respects residents' privacy and dignity and avoids claims about care outcomes, then is reviewed by your team.
How we fill a residential aged care home
- 01
Start with vacancies
We look at vacancies by home and room type, your catchment and the referral sources families use, so campaigns target the beds you need to fill.
- 02
Make costs and tours easy
Clear pages on costs, room types and how to book a tour come first, so families can act quickly when they need to.
- 03
Reach families and referrers
Search catches families choosing now, social reaches adult children nearby and we keep hospital discharge teams and GPs informed about your homes.
- 04
Track to admission
Each month you see enquiries, tours and admissions by home, what we changed and what comes next, in plain English.
Channels that bring families through the door
Google Ads
Families search when a move into care is close. As your Google Ads agency, we run Search for each home, matched to current vacancies.
Local SEO
Most families want a home near them. Our local SEO agency work keeps each home visible on the map with current details.
Facebook ads
Adult children nearby are on Facebook. Our Facebook ads agency team reaches them with respectful campaigns that invite a tour.
Video ads
Families want to see a home before they visit. Our video ads agency team films real rooms, staff and daily life, with consent.
Landing pages and CRO
A tour page that works on a phone books more visits. Our landing page and CRO agency work fixes the step after the click.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Residential aged care marketing questions
Carefully and accurately. We describe refundable accommodation deposits, daily payments and means-tested fees in general terms, consistent with My Aged Care, and point families to official tools for their own figures.
Yes, if it is current and accurate. Star Ratings are published on My Aged Care and can change, so we show the current rating, link to the source and update campaigns when it changes.
Only with clear, informed consent and respect for dignity and privacy. We plan shoots with your team, get written consent and avoid anything that presents a resident's care or health in a way they wouldn't choose.
Families in that position search on their phones and call around. We keep availability and contact details current in local search, run Google Ads for nearby searches and keep hospital social workers informed about your homes.
Yes, with care. We describe your memory support environment, staff training and daily routines factually, avoid claims about outcomes and write for families who are often stressed and short on time.
We start well before opening with local awareness, a register-your-interest page and tours of display rooms, then keep interested families informed so admissions can begin as soon as the home is ready.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Residential aged care marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777