- Franchise recruitment
Franchise recruitment marketing agencyEnquiries that end in agreements
Sneaky Digital is a franchise recruitment marketing agency for Australian franchisors. We find people with the capital, experience and commitment to run one of your sites, qualify them before your development team picks up the phone, and track each enquiry to a signed franchise agreement.
Brands we grow.
CLIENTSThe franchisors we recruit for
A brand selling its first franchises and a national system filling regional territories need different plans. We start with your ideal franchisee, the territories you want filled and your recruitment process, then build the campaigns around them.
WHICH ONE ARE YOU?
Your first franchisees, chosen well
Early franchisees shape the system. We build credibility first with a clear brand story and founder content, then reach people who want to build something new with you.
See moreTalk to us about itTerritories filled, not just enquiries
For national brands, we run campaigns by open territory, so recruitment spend goes where you need franchisees and not where the network is already full.
See moreTalk to us about itThe right buyer for an existing site
When a franchisee exits, the right buyer protects the site and the brand. We market resales to qualified buyers, working alongside your brokers if you use them.
See moreTalk to us about itCareer changers who want their own business
Many franchise models suit people leaving corporate or trade jobs. We reach them with honest content about the day-to-day, so they understand the role before they enquire.
See moreTalk to us about itFranchise recruitment ads we've made
The problems we see. The Sneaky fixes we deliver.
Franchise development managers tell us where recruitment has stalled. These are the problems we fix most often.
Plenty of enquiries, very few with the capital
We qualify in the ad and on the form, asking about available capital, timing and preferred territory, so your team talks to people who can actually proceed.
Every lead comes from franchise portals
Portals have a role, but you share their audience with competing brands. We build your own campaigns so candidates enquire with you directly.
Candidates go quiet after the first call
We build email and retargeting sequences that keep candidates engaged through information packs, discovery days and the final decision.
We can't see which campaigns lead to signings
We connect enquiries to your CRM and track each one to discovery day and signed agreement, so you see the cost of each new franchisee by channel.
Our recruitment ads read like a sales pitch
We make honest creative about the brand, the support and the real day-to-day work, which attracts people who fit and helps the rest rule themselves out.
Regional territories stay empty
We run campaigns by open territory, reaching people who live in or want to move to each area, so regional sites aren't left behind the metro ones.
How we recruit franchisees
- 01
Define the ideal franchisee
We start with your best franchisees, the capital required and the territories you want filled, so every target is set on signings.
- 02
Track to signed agreements
Enquiries connect to your CRM, so each channel is judged on discovery days and signed agreements, not form fills.
- 03
Tell the real story
Founder video, franchisee stories and clear information about the role build trust and help the wrong people rule themselves out.
- 04
Nurture and scale
Email and retargeting carry candidates through a long decision, while budget moves to the territories and audiences that sign.
Channels that find new franchisees
Meta ads
Future franchisees are often in jobs, thinking about a change. Our Meta ads agency team reaches them on Facebook and Instagram by territory and interest.
Google Ads
People searching for franchise opportunities are already looking. As your Google Ads agency, we run campaigns by brand, category and open territory.
Video ads
A short founder or franchisee video shows what owning a site is really like. Our video ads agency work scripts, shoots and edits it.
Email marketing
Candidates take months to decide. Our email marketing agency team builds nurture sequences that carry them from information pack to discovery day.
Landing pages and CRO
A clear opportunity page with smart qualifying questions brings better enquiries. Our landing page and CRO agency work builds and tests it.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Franchise recruitment questions
We ask about available capital and timing in the ad copy and the enquiry form, then score leads before they reach your team. You get fewer tyre kickers and more people who can proceed.
Carefully. Earnings claims in franchise recruitment must be accurate and able to be backed up under Australian Consumer Law and the Franchising Code. We avoid claims you can't support and point candidates to your disclosure documents.
It depends on your investment level and process, but the decision usually takes months, not weeks. We plan for that with nurture campaigns and report on progress at every stage.
Yes. We run campaigns by open territory and pause them as sites are filled, so spend goes where the network needs new owners.
Yes. We promote resales to qualified buyers within your brand rules, and can work alongside the business brokers handling the sale.
Yes. We build the landing pages, email sequences and registration flows for discovery days and information pack requests, and track attendance so you see which channels bring serious candidates.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Franchise recruitment guides
.JPG)
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777