- Lead generation
B2C lead generation agency Bookings from people ready to act.
Sneaky Digital is a B2C lead generation agency that runs Meta, Google and TikTok ads for Australian brands that need enquiries, bookings and sign-ups from consumers. A senior team makes the ads, builds the forms and pages, and tracks every lead through to a booked visit or sale.
Brands we grow.
A few of the brands we run paid media for, across Australia.
CPAP DirectHEALTHTHE GOALGrow online sales
Australian Plants OnlineECOMMERCETHE GOALGrow online sales profitably
ChriscoECOMMERCETHE GOALGrow sales and brand
StillaECOMMERCETHE GOALScale online growth
SearlesECOMMERCETHE GOALBuild a customer list
Move YourselfSERVICESTHE GOALMore bookings from search
BonzaSERVICESTHE GOALMore seller leads
Hello HarryHOSPITALITYTHE GOALDrive promotion sales
SukinFMCGTHE GOALGrow reach on TikTok
The ChocolateriesFMCGTHE GOALFill a festival
Evolution Early LearningEARLY LEARNINGTHE GOALFill new centres
Piptree Early LearningEARLY LEARNINGTHE GOALMore family enquiries
WoodsongPROPERTYTHE GOALMore land enquiries
Unity ParkPROPERTYTHE GOALSell land faster
Financial Dispute LegalLAWTHE GOALWin the right clients
Butler McDermott LawyersLAWTHE GOALMore client enquiries
Spire LawLAWTHE GOALMore client enquiries
VicVetHEALTHTHE GOALLaunch a new brand
On Point Family PracticeHEALTHTHE GOALMore appointment bookings
Orthopaedics QueenslandHEALTHTHE GOALMore patientsYour next customers are scrolling. Catch them when they're ready.
Big consumer decisions now start on a phone. People see an ad, search your name, then decide whether to enquire. That makes leads easy to get and hard to get right. Instant forms bring volume, but plenty of it never books. The brands that win join the dots: ads that set expectations, forms that ask the right questions, and tracking that tells each platform which leads became customers. We run all three channels as one plan, so every dollar is judged on bookings rather than form fills.
Australians that Facebook ads can reach
Australian adults that TikTok ads can reach
Enquiries, bookings and sign-ups from every channel consumers use
Big consumer decisions now start on a phone. People see an ad, search your name, then decide whether to enquire. Instant forms bring volume, but plenty of it never books.
We run Meta, Google and TikTok as one plan, with forms that qualify, leads that go straight into your CRM, and outcomes fed back to every platform so they find more people like your best customers.
How we run B2C lead generation
- 01
Work out what a lead is worth
We look at how many enquiries turn into bookings, what a customer is worth over time and how much capacity you have. That sets a target cost per booked customer, not just a cost per lead.
- 02
Build the ads and the path
Our team makes the ads, writes the forms and builds the pages in-house. Each ad tells people exactly what happens next, so the leads that come through expect a call, a tour or a booking.
- 03
Optimise to bookings, not form fills
We send booking and sale data back to Meta, Google and TikTok so they learn which leads matter. Budget moves to the ads and audiences bringing in customers, and you get plain reporting on bookings and cost per customer.
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MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Industries we generate consumer leads for
Healthcare
Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.
WHAT THEY COME TO US FORMore patients and appointment bookingsHealthcare marketingEarly Learning
Reach more families and fill your centres, with campaigns built around the way parents actually choose care.
WHAT THEY COME TO US FORFill new centres and lift enquiriesEarly Learning marketingEducation
Schools, colleges and training providers. More enquiries and enrolments, term after term.
WHAT THEY COME TO US FORMore enrolmentsEducation marketingProperty
Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.
WHAT THEY COME TO US FORMore land and home enquiriesProperty marketingLaw
Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.
WHAT THEY COME TO US FORWin the right clientsLaw marketingEcommerce
Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.
WHAT THEY COME TO US FORGrow online sales profitablyEcommerce marketingFMCG
Drive consumer demand and outperform at shelf and online, with creative made for every feed.
WHAT THEY COME TO US FORReach, demand and sell-throughFMCG marketingFranchise Groups
Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.
WHAT THEY COME TO US FORStronger stores and more franchisee enquiriesFranchise Groups marketingHospitality
Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.
WHAT THEY COME TO US FORMore orders and bookingsHospitality marketingProfessional Services
Advisers, brokers and recruiters winning better-fit clients through search and paid social.
WHAT THEY COME TO US FORMore qualified leadsProfessional Services marketingTrade Supplies
Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.
WHAT THEY COME TO US FORMore trade accounts and quotesTrade Supplies marketingAged Care
Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.
WHAT THEY COME TO US FORMore care enquiriesAged Care marketingNDIS and Disability
Providers and plan managers reaching participants, families and support coordinators.
WHAT THEY COME TO US FORMore participant enquiriesNDIS and Disability marketingSpecialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.
Reach more families and fill your centres, with campaigns built around the way parents actually choose care.
Schools, colleges and training providers. More enquiries and enrolments, term after term.
Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.
Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.
Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.
Drive consumer demand and outperform at shelf and online, with creative made for every feed.
Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.
Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.
Advisers, brokers and recruiters winning better-fit clients through search and paid social.
Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.
Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.
Providers and plan managers reaching participants, families and support coordinators.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
B2C lead generation agency questions
We add a little friction where it helps, like a qualifying question or a review step before submitting, and write ads that set clear expectations. Then we only count leads that become bookings as conversions, so the platforms stop chasing easy form fills.
Yes, that is most of what we do. We build the path around the booking itself, connecting forms to your calendar or booking system where possible, and track booked and attended visits so you can see which ads bring in real customers.
Yes. These are some of the industries we know best. We write ads and pages within AHPRA and aged care advertising rules and keep claims factual, so campaigns stay compliant while still giving families and patients a clear reason to get in touch.
We start from where your customers are and what each channel does well. Google catches people already searching, while Meta and TikTok build demand before they search. Budget then moves each month towards whichever channel brings in booked customers at the best cost.
It goes straight to your team, inbox or booking system, and into an email or SMS sequence that confirms the next step. We set it up so nobody falls through the cracks between the ad and your first conversation.
Yes. We plan around the moments that matter in your industry, like enrolment periods, open days, school holidays or end of financial year. Budget and creative shift ahead of those peaks so you are front of mind when people are ready to decide.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
B2C lead generation guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777