- RTOs and training
RTO marketing agencyCourse enquiries to enrolments
Sneaky Digital is an RTO marketing agency for registered training organisations across Australia. We run Google, Meta and TikTok campaigns for each course, write ads that stay accurate about qualifications and outcomes, and track every enquiry through to a confirmed enrolment.
Brands we grow.
CLIENTSRTOs we work with
A trade RTO, a community services college and a provider selling short tickets each attract very different students. We start with your courses, delivery modes and funding options, then build campaigns course by course.
WHICH ONE ARE YOU?
Apprentices and tradies ready to upskill
Trade students search for specific qualifications and tickets, and many decide on their phone on site. We run search by course and location and short video that shows your real workshops and trainers.
See moreTalk to us about itLearners heading into care and support work
Aged care, disability and early childhood courses attract career changers and returning learners. We show what the work and the study really involve, and keep claims about jobs and outcomes accurate.
See moreTalk to us about itFull classes for courses that run every week
First aid, white card and forklift courses live on volume and timing. We run search by course and suburb, push dates with spare seats and send students straight to a booking page.
See moreTalk to us about itStudents who study from anywhere
Online RTOs compete nationally for every search. We focus spend on the courses and audiences that enrol, test messages on flexibility and support, and track enquiries through to paid enrolment.
See moreTalk to us about itRTO ads we've made
The problems we see. The Sneaky fixes we deliver.
RTO marketing and admissions teams tell us these things when course enquiries stop turning into students. Here is how we fix them.
Lots of enquiries, few who are eligible
We put eligibility, entry requirements and study load up front in ads and forms, so students check before they enquire and your team spends time on people who can enrol.
Every course gets the same budget
We split campaigns by course and qualification, then move budget to the courses with places to fill and the strongest path from enquiry to enrolment.
Funded and fee-paying students mixed together
Funding rules vary by state and by student. We run separate messages and landing pages for funded and fee-paying pathways, so each student sees options that apply to them.
Admissions can't call everyone back in time
We set up automatic email and SMS replies, easy booking for a course advice call and lead routing by course, so students hear from you while they are still deciding.
Students drop out between enquiry and payment
We track each step from enquiry to enrolment form to payment, find where students stall and fix it with clearer pages, reminders and follow-up.
Ads say too little about what the course involves
Students want to know duration, delivery, assessment and cost. Our team writes ads and course pages that answer those questions clearly, without overstating job outcomes.
How we fill RTO courses
- 01
Rank the courses
We look at places, margins and enrolment rates by course, so budget goes to the qualifications you most need to fill, not just the most searched.
- 02
Track to enrolment
Enquiries, calls and enrolment forms are tracked by course and matched to your student management system where it allows.
- 03
Write accurate ads
Our team makes ads and course pages that explain the qualification, delivery and funding clearly, checked against the training rules before launch.
- 04
Back the best courses
Budget follows the courses, channels and audiences that enrol students, and we report cost per enrolment each month in plain English.
Channels that fill RTO courses
Google Ads
Students search by course name and suburb. As your Google Ads agency, we run Search campaigns for each qualification and location.
Meta ads
Facebook and Instagram reach career changers before they search. Our Meta ads agency team runs course campaigns with clear eligibility up front.
TikTok ads
Short videos of trainers and workshops help younger learners picture the course. Our TikTok ads agency makes and runs them.
Landing pages
Course pages that answer cost, duration and delivery questions enrol more students. Our conversion rate optimisation agency work fixes that step.
Email marketing
Many students enquire long before they enrol. Our email marketing agency team builds the follow-up that keeps them moving.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
RTO marketing questions
Yes. Online and campus students search differently and care about different things, so we run separate campaigns, messages and landing pages for each delivery mode.
Accurately. Eligibility for funded places depends on the state and the student, so ads point students to an eligibility check rather than promising a subsidised price. We keep funding wording up to date as programs change.
Yes. We run ads by course date and location, push sessions with spare seats and pause ads for full classes, so you don't pay for bookings you can't take.
Yes, with care. Advertising for these courses has strict rules, including a ban on inducements, so we keep every ad factual and point students to the official information on eligibility and fees.
The ones with places to fill and a good path from enquiry to enrolment. We look at capacity, course margins and past enrolments, start with a small set of courses and add more as tracking shows what works.
For younger learners and career changers, often yes. Short videos of trainers, workshops and day-to-day study show what the course looks like, which helps students picture themselves in it.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
RTO marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777