- Personal injury
Personal injury marketing agencyQualified claims. Signed clients.
Sneaky Digital is a personal injury lawyer marketing agency for firms that want qualified claims, not just calls. We run search, content and local campaigns within the advertising rules for each state, screen enquiries against your claim criteria and track every lead through to a signed client.
Brands we grow.
CLIENTSPersonal injury practices we work with
Motor vehicle, workplace and public liability claims each start in a different place, and the advertising rules differ by state. We plan campaigns around the claim types you take on and the states you practise in.
WHICH ONE ARE YOU?
People hurt on the road, looking for help
Road injury schemes differ by state. We build search and content for the scheme in each state you practise in, and screen enquiries so your team speaks to people with a claim to pursue.
See moreTalk to us about itInjured workers who need clear answers
Injured workers often don't know their rights or time limits. We write content and campaigns that explain the process factually, within the rules for advertising workers compensation services.
See moreTalk to us about itInjuries on someone else's property
Slips, falls and injuries in public places need clear, accurate information. We target the searches people make after an incident and send them to pages that explain what happens next.
See moreTalk to us about itClients claiming through their super
Total and permanent disability and income protection claims involve long research. We use content, search and email to guide people through the process until they are ready to call.
See moreTalk to us about itPersonal injury ads we've made
The problems we see. The Sneaky fixes we deliver.
Personal injury partners and intake teams tell us these things when campaigns get expensive. Here is how we fix them.
Unsure what the rules let us say in each state
We check every ad and landing page against the personal injury advertising rules in each state you target, keep claims factual and get your firm's sign off before launch.
Clicks cost a lot and many aren't claims
We focus spend on high-intent searches for the claim types you take on, exclude what you don't handle and screen enquiries before they reach your team.
Intake spends hours on enquiries that don't fit
Forms and call scripts ask about the injury, timing and state up front, so your intake team spends time on enquiries that meet your claim criteria.
We can't see which leads become signed clients
We track every enquiry from first click to signed client, matched to your case management system where it allows, so you see cost per signed claim by channel.
Competing with national firms on every search
We pick the claim types, regions and searches where your firm can win, and build local pages and profiles that make you a credible choice close to home.
People research for weeks before they call
Injured people often wait. We use helpful content, remarketing and email to stay in front of them while they recover and decide, without pressure.
How we grow a personal injury practice
- 01
Map the rules and claims
We start with the claim types you take on, the states you work in and the advertising rules that apply in each, before writing a word.
- 02
Screen at the start
Forms, call tracking and intake questions are set up to qualify enquiries by injury, timing and location, so your team gets the right calls.
- 03
Write factual campaigns
Ads and pages explain the claims process clearly and accurately, without outcome promises, and are approved by your firm before launch.
- 04
Track to signed clients
Reporting shows enquiries, qualified leads and signed clients by claim type and channel, so budget follows the work that pays.
Channels that bring in qualified claims
Google Ads
Injured people search for help by claim type and location. As your Google Ads agency, we run tightly targeted Search within each state's rules.
SEO
Clear guides on how claims work answer people's questions as they research. Our SEO agency team builds the pages that rank for them.
Local SEO
Many clients want a lawyer nearby. Our local SEO agency work keeps each office visible in local search and on the map.
Conversion tracking
Calls matter most in personal injury. Our conversion tracking agency team tracks calls and forms through to signed clients.
Landing pages
Pages built for each claim type turn more visits into qualified enquiries. Our CRO agency team builds and tests them.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Personal injury marketing questions
It depends on the state. Several states, including NSW and Queensland, restrict personal injury advertising, in some cases to little more than your name, contact details and area of practice. We plan each campaign around the rules where it runs.
Not everywhere. Some states limit what personal injury ads can say about fees, so a line that is fine in one state may breach the rules in another. We check before anything runs.
Yes, within the rules. Advertising for workers compensation legal services has its own restrictions in some states, so we focus on factual information about the process and your firm approves every word.
Forms and call flows ask about the type of injury, when it happened and which state, then route enquiries that meet your criteria to intake. Others get a polite, useful reply.
Many firms bid on the same searches. We lower the cost of each signed client by narrowing to the claim types and regions you win, improving landing pages and building search traffic you don't pay for per click.
It depends on the claim types and states you target. Our clients usually invest $10K or more a month in media, and we set the split from your intake capacity and the value of each signed claim.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Personal injury marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777