• Ecommerce
  • Online stores

Ecommerce marketing agency
Profitable growth, not just traffic

Sneaky Digital is an ecommerce marketing agency that grows online sales for Australian stores and brands. We run Meta, Google Shopping, TikTok and email as one plan, make the creative in-house and track every sale, so growth is measured in profit and not just clicks.

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Brands we grow.

CLIENTS
Evolution Early Learning Early learningPiptree Early Learning Early learningCPAP Direct HealthAustralian Plants Online EcommerceChrisco EcommerceStilla EcommerceSearles EcommerceMove Yourself ServicesBonza ServicesHello Harry HospitalitySue's Burgers & Shakes HospitalitySukin FMCGThe Chocolateries FMCGWoodsong PropertyUnity Park PropertyFinancial Dispute Legal LawButler McDermott Lawyers LawSpire Law LawVicVet HealthOn Point Family Practice HealthOrthopaedics Queensland HealthSupreme Dental Group HealthDelight Dental Spa HealthBetaView TradeHello Trader Trade
WHO WE WORK WITH

The online stores we grow

A store selling one hero product and a retailer with thousands of SKUs need very different plans. We start with your margins, catalogue and customers, then build the channel mix around them.

WHICH ONE ARE YOU?

Shopify stores

Your store, set up to sell from every channel

We connect your Shopify store to Meta, Google and TikTok properly, with clean product feeds and server-side tracking, then build campaigns that grow sales without leaning on discounts.

See moreTalk to us about it
Home and garden

Seasonal demand, caught at the right moment

Home and garden sales rise and fall with the weather. We plan around planting seasons, sale events and Christmas, and keep Shopping campaigns focused on what is in season and in stock.

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Health and wellness

Growth that stays inside the advertising rules

Health products face strict platform policies and TGA rules. We build compliant creative and landing pages, then grow sales through search, social and email without putting your ad accounts at risk.

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D2C brands and retailers

Bigger baskets and customers who come back

For brands and retailers with large catalogues, we focus on average order value, repeat purchases and margin by category, not first sales at any cost.

See moreTalk to us about it
PROBLEMS AND FIXES

The problems we see. The Sneaky fixes we deliver.

Ecommerce owners and managers tell us where growth has stalled. These are the problems we fix most often.

Sound familiar? Let's talk

Meta returns have stalled and nobody knows why

THE FIX

We rebuild the account around fresh creative, clear audiences and accurate tracking, then test new ads every month so performance never hangs on one winning ad.

Too much riding on one channel

THE FIX

When one platform changes, sales shouldn't crash. We spread demand across Meta, Google, TikTok and email so each channel does the job it does best.

Sales only move when there's a discount

THE FIX

We build demand around what makes your products different, using creator content, product reviews and email, so full-price sales grow alongside promotions.

ROAS looks fine, but profit doesn't

THE FIX

Platform ROAS can flatter itself. We report on margin, blended return across every channel and new customer revenue, so the owner sees what the business actually made.

No time to make enough creative

THE FIX

Our in-house team produces UGC, statics and video every month, so there are always new ads ready to test and none running long past their best.

A lean team stretched across everything

THE FIX

We work alongside your ecommerce or marketing manager as an extension of the team, covering media, creative, email and reporting so they can focus on product and operations.

How we grow ecommerce brands

How we grow an online store

  1. 01

    Know the numbers

    We start with margins, average order value, best sellers and customer lifetime value, so every target is set on profit, not vanity metrics.

  2. 02

    Fix tracking and feeds

    Server-side tracking, clean product feeds and accurate conversion data come first. Better data means better bidding on every platform.

  3. 03

    Make creative that sells

    Our team makes UGC, product video and statics for each platform, then tests hooks, offers and formats to find what sells.

  4. 04

    Scale what's profitable

    Budget moves to the products, audiences and channels returning profit, while email and retargeting turn first-time buyers into repeat customers.

CHANNELS

Channels that grow online sales

All services

Meta ads

Facebook and Instagram are where many stores find new customers. As your Meta ads agency, we run prospecting and Advantage+ campaigns with a steady flow of new creative.

Google Ads

Shopping and Performance Max catch buyers comparing products. Our Google Ads agency team keeps your feed, bids and margins in step.

TikTok ads

TikTok puts products in front of shoppers who weren't looking yet. Our TikTok ads agency makes native videos and creator ads built to sell.

Email marketing

Your customer list is the channel you own. Our email marketing agency team builds the flows and campaigns that bring buyers back.

Ecommerce SEO

Category and product pages that rank bring sales without paying per click. Our ecommerce SEO agency work builds that traffic over time.

UGC content

Real people using your product feel native on social. Our UGC content agency work sources and briefs creators so your ads stay fresh.

The Sneaky Digital team in a huddle, looking down at the cameraMEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.
WHO'S BEHIND IT

Your budget and your business are too important to hand to a junior.

The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.

WHAT YOU GET:
Agency owner client management
Accessibility and communication
High-level and in-platform advice
Platform-specific creative campaigns
Advice, guidance, recommendations
Transparent reports and live dashboards
Let's talk
“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

Ecommerce marketing agency questions

Do you work with Shopify stores?

Yes. We connect Shopify to Meta, Google, TikTok and your email platform with clean product feeds and server-side tracking, then run the campaigns from there.

How do you measure ecommerce success beyond ROAS?

We look at blended return across all channels, new customer revenue, average order value and contribution margin. ROAS still matters, but it is one number among several that show whether the business is growing profitably.

How much new creative does an online store need each month?

Enough to keep testing. Ads tire quickly on Meta and TikTok, so we plan a steady flow of new hooks, UGC and statics each month, scaled to your budget.

Can you fix our pixel and conversion tracking?

Yes, and we do it first. We set up server-side tracking, Meta's Conversions API and GA4 so each platform sees the sales it drives and can optimise on better data.

How do you plan for Black Friday and Christmas?

Months ahead. We build audiences and creative early, line up email, raise budgets on the days that matter and protect margin with clear promotion rules.

What ad budget does an online store need?

Our ecommerce clients usually invest $10K or more a month in media. We set the split across channels from your margins and targets, then scale what returns profit.

A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

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