• NDIS and Disability
  • Disability providers

NDIS marketing agency
Found by participants and referrers

Sneaky Digital is an NDIS marketing agency for disability service providers. We reach participants, families, carers and support coordinators with clear, accessible campaigns, recruit the support workers you need and keep every message within NDIS rules, with each enquiry tracked to a new participant.

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Brands we grow.

CLIENTS
Evolution Early Learning Early learningPiptree Early Learning Early learningCPAP Direct HealthAustralian Plants Online EcommerceChrisco EcommerceStilla EcommerceSearles EcommerceMove Yourself ServicesBonza ServicesHello Harry HospitalitySue's Burgers & Shakes HospitalitySukin FMCGThe Chocolateries FMCGWoodsong PropertyUnity Park PropertyFinancial Dispute Legal LawButler McDermott Lawyers LawSpire Law LawVicVet HealthOn Point Family Practice HealthOrthopaedics Queensland HealthSupreme Dental Group HealthDelight Dental Spa HealthBetaView TradeHello Trader Trade
WHO WE WORK WITH

NDIS providers we work with

A plan manager, a support coordination team and a supported living provider all serve participants, but people find and choose them in very different ways. We start with your services, capacity and referral sources, then build the plan around them.

WHICH ONE ARE YOU?

Plan management

Participants who know what a plan manager does

Many participants don't know they can choose a plan manager. We explain the service clearly, reach people around new plans and plan reassessments, and make switching to you simple.

See moreTalk to us about it
Support coordination

Referrals from planners, LACs and families

Support coordination grows through trust. We keep you visible to local area coordinators, planners and families, with clear information about how you work and when you have capacity.

See moreTalk to us about it
Supported living and SDA

Home vacancies filled with the right match

Supported independent living vacancies need careful matching. We run campaigns for each home's vacancy, reach support coordinators and families, and share accessible information about the home and the support offered.

See moreTalk to us about it
Therapy and early childhood

Families and coordinators who know what you offer

Allied health and early childhood providers need families and coordinators to understand your services. We promote your therapies accurately, within AHPRA rules where they apply, and match enquiries to your capacity.

See moreTalk to us about it
OUR WORK

NDIS ads we've made

See all early learning work
PROBLEMS AND FIXES

The problems we see. The Sneaky fixes we deliver.

NDIS providers tell us the same things as the scheme changes. These are the problems we hear most, and how we fix them.

Sound familiar? Let's talk

We can't target people with disability on Meta

THE FIX

Meta no longer allows targeting by health or disability. We reach participants and carers through search, broader audiences, community interests and referrers, with creative that speaks to them directly.

Our website isn't accessible to the people we serve

THE FIX

We build pages to WCAG accessibility standards, with plain language, Easy Read versions where useful, captioned video and contact options beyond a web form.

Coordinators don't know when we have capacity

THE FIX

We set up regular, simple updates for support coordinators and LACs covering vacancies, services and locations, so referrals match what you can deliver.

Unsure what we're allowed to say

THE FIX

Every ad and page is written to the NDIS Code of Conduct and Australian Consumer Law, avoids inducements and pressure, and describes services and pricing accurately.

We can't find enough support workers

THE FIX

We run recruitment campaigns that show the real work and your values, reach people new to the sector and track every application by role and region.

Scheme changes leave participants confused

THE FIX

We create clear content on what is changing and how it affects participants, so your team becomes the provider that explains things plainly.

How we grow ndis and disability brands

How we grow an NDIS provider

  1. 01

    Map services and capacity

    We look at the services you have room for, your regions and where participants come from today, so campaigns target capacity you can actually deliver.

  2. 02

    Make it accessible

    Websites, ads and forms are written in plain language, built to accessibility standards and offer more than one way to get in touch.

  3. 03

    Reach participants and referrers

    Search catches participants and families looking now, while social, email and referrer updates keep coordinators and LACs informed.

  4. 04

    Track to new participants

    Each month you see enquiries, referrals and new participants by service and region, what we changed and what comes next.

CHANNELS

Channels that reach participants and referrers

All services

Google Ads

Participants and families search for services in their area. As your Google Ads agency, we run Search by service and region, matched to your capacity.

Local SEO

Many supports are delivered close to home. Our local SEO agency work keeps every office and service area visible in local searches.

Facebook ads

Carers and families are active in Facebook communities. Our Facebook ads agency team reaches them without disability targeting, and runs support worker recruitment.

Email marketing

Coordinators need to know when you have room. Our email marketing agency team builds simple vacancy and service updates for referrers.

Landing pages and CRO

Accessible pages with clear next steps turn more visits into enquiries. Our landing page and CRO agency work fixes the step after the click.

Video ads

Captioned video shows your team and services in a way text can't. Our video ads agency team films and edits with accessibility built in.

The Sneaky Digital team in a huddle, looking down at the cameraMEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.
WHO'S BEHIND IT

Your budget and your business are too important to hand to a junior.

The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.

WHAT YOU GET:
Agency owner client management
Accessibility and communication
High-level and in-platform advice
Platform-specific creative campaigns
Advice, guidance, recommendations
Transparent reports and live dashboards
Let's talk
“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

NDIS marketing questions

Does it matter in our marketing whether we're a registered NDIS provider?

Yes. Participants whose plans are managed by the NDIA can only use registered providers. We make your registration status clear and accurate in every ad and page, so participants know whether you suit their plan.

How do you reach participants without targeting disability?

Through search, referrers and audiences built from interests, locations and similar audiences rather than health data. Clear, relevant creative does the rest, so the right people recognise the service is for them.

Can we market to support coordinators and LACs?

Yes. Many referrals come through coordinators. We build referrer pages, simple vacancy updates and targeted social and email campaigns so they know your services and capacity.

Can we advertise our NDIS prices?

Yes, if they are accurate and within the NDIS Pricing Arrangements and Price Limits. We avoid inducements such as gifts for signing up and make sure participants understand what their funding covers.

How do you make NDIS marketing accessible?

We write in plain language, build pages to WCAG standards, caption every video, offer Easy Read versions where useful and give people options to call, email or text, not just fill in a form.

Can you help us grow into a new region?

Yes. We research local demand and referrers, set up local search and a page for the region, then run launch campaigns matched to the staff you have in place.

A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

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