• Lead generation

Email marketing agency
Emails that keep selling.

Sneaky Digital is an email marketing agency that plans, writes, designs and sends EDMs and automations for Australian brands. We work as your EDM agency and Klaviyo agency in one, turning the leads and customers your ads bring in into repeat sales, bookings and enrolments.

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Ads rent attention. Your email list is the audience you own.

Every click from Meta, Google or TikTok costs money, and most people don't buy on their first visit. Email brings them back without paying for the same person twice. Done well, email and paid media make each other stronger. Your ads grow the list, automations turn subscribers into customers, and your customer list feeds better audiences back into your campaigns.

EDMs, automations and Klaviyo flows that work with your ads

Every click from Meta, Google or TikTok costs money, and most people don't buy on their first visit. Email brings them back without paying for the same person twice.

We build welcome, cart, post-purchase and nurture automations that sell every day, then plan campaign EDMs alongside your paid media so the offer is the same everywhere.

Let's talk
HOW IT WORKS

How we run your email marketing

  1. 01

    Clean up the list and the data

    We check how subscribers join, what consent you hold and how your store or CRM syncs with your email platform. Then we set up segments and tracking so every send can be measured in bookings and revenue.

  2. 02

    Build the flows that sell every day

    Our team writes and designs the automations first: welcome, abandoned cart, post-purchase and nurture. These run in the background and do the steady work while campaigns handle the big moments.

  3. 03

    Plan campaigns around your ads

    EDMs are planned on the same calendar as your paid media, with subject lines, offers and designs tested every send. You get plain monthly reporting on clicks, bookings, revenue and list growth, with a clear next step.

THE WORK

Creative + Media in one team.

The team optimising your ads also makes them. So when results dip, the next ad is already in production. No outside studio, no briefing cycle, no wasted weeks.

See the work
100% IN-HOUSE.
The Sneaky Digital team in a huddle, looking down at the cameraMEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.
WHO'S BEHIND IT

Your budget and your business are too important to hand to a junior.

The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.

WHAT YOU GET:
Agency owner client management
Accessibility and communication
High-level and in-platform advice
Platform-specific creative campaigns
Advice, guidance, recommendations
Transparent reports and live dashboards
Let's talk
INDUSTRIES

Industries we run email marketing for

Healthcare

Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.

WHAT THEY COME TO US FORMore patients and appointment bookingsHealthcare marketing

Early Learning

Reach more families and fill your centres, with campaigns built around the way parents actually choose care.

WHAT THEY COME TO US FORFill new centres and lift enquiriesEarly Learning marketing

Education

Schools, colleges and training providers. More enquiries and enrolments, term after term.

WHAT THEY COME TO US FORMore enrolmentsEducation marketing

Property

Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.

WHAT THEY COME TO US FORMore land and home enquiriesProperty marketing

Law

Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.

WHAT THEY COME TO US FORWin the right clientsLaw marketing

Ecommerce

Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.

WHAT THEY COME TO US FORGrow online sales profitablyEcommerce marketing

FMCG

Drive consumer demand and outperform at shelf and online, with creative made for every feed.

WHAT THEY COME TO US FORReach, demand and sell-throughFMCG marketing

Franchise Groups

Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.

WHAT THEY COME TO US FORStronger stores and more franchisee enquiriesFranchise Groups marketing

Hospitality

Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.

WHAT THEY COME TO US FORMore orders and bookingsHospitality marketing

Professional Services

Advisers, brokers and recruiters winning better-fit clients through search and paid social.

WHAT THEY COME TO US FORMore qualified leadsProfessional Services marketing

Trade Supplies

Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.

WHAT THEY COME TO US FORMore trade accounts and quotesTrade Supplies marketing

Aged Care

Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.

WHAT THEY COME TO US FORMore care enquiriesAged Care marketing

NDIS and Disability

Providers and plan managers reaching participants, families and support coordinators.

WHAT THEY COME TO US FORMore participant enquiriesNDIS and Disability marketing
Healthcare−

Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.

WHAT THEY COME TO US FORMore patients and appointment bookings
Healthcare marketing
Early Learning+

Reach more families and fill your centres, with campaigns built around the way parents actually choose care.

WHAT THEY COME TO US FORFill new centres and lift enquiries
Early Learning marketing
Education+

Schools, colleges and training providers. More enquiries and enrolments, term after term.

WHAT THEY COME TO US FORMore enrolments
Education marketing
Property+

Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.

WHAT THEY COME TO US FORMore land and home enquiries
Property marketing
Law+

Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.

WHAT THEY COME TO US FORWin the right clients
Law marketing
Ecommerce+

Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.

WHAT THEY COME TO US FORGrow online sales profitably
Ecommerce marketing
FMCG+

Drive consumer demand and outperform at shelf and online, with creative made for every feed.

WHAT THEY COME TO US FORReach, demand and sell-through
FMCG marketing
Franchise Groups+

Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.

WHAT THEY COME TO US FORStronger stores and more franchisee enquiries
Franchise Groups marketing
Hospitality+

Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.

WHAT THEY COME TO US FORMore orders and bookings
Hospitality marketing
Professional Services+

Advisers, brokers and recruiters winning better-fit clients through search and paid social.

WHAT THEY COME TO US FORMore qualified leads
Professional Services marketing
Trade Supplies+

Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.

WHAT THEY COME TO US FORMore trade accounts and quotes
Trade Supplies marketing
Aged Care+

Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.

WHAT THEY COME TO US FORMore care enquiries
Aged Care marketing
NDIS and Disability+

Providers and plan managers reaching participants, families and support coordinators.

WHAT THEY COME TO US FORMore participant enquiries
NDIS and Disability marketing
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

Email marketing agency questions

We already use Klaviyo. Can you work inside our existing account?

Yes. We work in your account so you keep your list, history and flows. We review what is already running, keep what works and rebuild the rest, so you don't lose the revenue your current automations bring in.

Who writes and designs our EDMs?

Our in-house team does both, the same people who make your ads. That means your emails match your campaigns in tone, offer and design, and you don't need to brief a separate studio for every send.

How often should we email our list?

Usually more often than brands expect, as long as each email has a reason to exist. We start with a steady rhythm, watch clicks and unsubscribes by segment, and send more to engaged people and less to those who are drifting away.

Is email worth it for a service business, not just an online store?

Yes. For services, email does the follow-up that turns an enquiry into a booking: answering common questions, sharing proof and reminding people of the next step. It is often the cheapest way to lift the number of leads that become customers.

How do you measure email now that open rates are unreliable?

We focus on clicks, bookings, sales and revenue per recipient, tracked through GA4 and your email platform. Opens still help spot deliverability problems, but we don't use them to judge whether an email worked.

Can our email list and our ad audiences work together?

Yes. With the right consent we sync segments to Meta and Google to retarget subscribers, exclude existing customers from acquisition ads and build lookalike audiences. Everything we send follows the Spam Act, with clear consent and an easy unsubscribe.

A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

Thank you! Your submission has been received!
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