- Dental
Dental marketing agencyNew patients, within the rules
Sneaky Digital is a dental marketing agency for general practices, dental groups and orthodontists across Australia. We run Google, local SEO and Meta campaigns that bring in new patients for the treatments you want to grow, written within AHPRA rules and tracked to booked appointments.
Brands we grow.
CLIENTSDental practices we work with
A single-chair practice, a growing dental group and an orthodontic practice all need new patients, but they win them in different ways. We start with your chair availability and the treatments you want to grow, then build the plan around them.
WHICH ONE ARE YOU?
Every chair filled with local families
Most new patients choose a dentist close to home or work. We focus on local search and Google Ads in your suburbs, promote check-ups and hygiene appointments and keep your recall list returning.
See moreTalk to us about itEach practice with its own local plan
Groups need every location to book well on its own. We run campaigns, landing pages and reporting by practice from one account, and move budget to the chairs with gaps.
See moreTalk to us about itFamilies and adults who arrive ready to start
Orthodontic treatment is a long, considered decision. We educate parents and adults about their options, explain payment plans accurately and track each enquiry to a booked consultation.
See moreTalk to us about itHigher-value treatment, explained clearly
Implants, crowns and restorative work need patients who understand the process. We create education-led campaigns and pages that explain treatment, risks and costs factually, with no promises about results.
See moreTalk to us about itWork we’ve made
A sample of the ads, video, audio and websites our team has made. Hit shuffle for a different mix.
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The problems we see. The Sneaky fixes we deliver.
Practice owners and managers tell us where new patient bookings fall short. These are the problems we see most, and how we fix them.
Plenty of check-ups, not enough treatment
We run campaigns for the treatments you want to grow, such as implants or orthodontics, with pages that explain each one clearly so patients arrive informed and ready to talk.
Our recall list keeps shrinking
We set up recall emails and SMS that bring patients back for check-ups and cleans, and reactivation campaigns for patients who haven't been in for a while.
Patients ask about health fund gaps first
We help you explain health fund arrangements, payment options and fees accurately, without gap-free claims that can mislead, so patients book knowing what to expect.
Unsure what dental ads are allowed to say
Every ad and page is checked against AHPRA's advertising guidelines before it runs. No testimonials, no promises about how a smile will look and offers with clear terms.
Online bookings that never quite convert
We test the path from ad to booking on a phone, cut steps that lose patients and track bookings by treatment, so you see which campaigns fill chairs.
Competing with big groups and their budgets
We focus spend on the suburbs and treatments where you can win, and show your dentists and practice as they really are, so local patients choose you for more than price.
How we grow a dental practice
- 01
Know the chairs
We look at chair availability, treatment mix and what a new patient is worth over time, so budget goes to the appointments you need to fill.
- 02
Fix local search
Google Business Profiles, treatment pages and booking links come first, because most patients look for a dentist close to home.
- 03
Check every claim
Ads and pages are written within AHPRA rules and reviewed by your dentists before anything goes live.
- 04
Report by practice
Each month you see new patients and bookings by treatment and practice, what we changed and what comes next.
Channels that book new dental patients
Local SEO
Patients want a dentist nearby. Our local SEO agency work keeps every practice visible on the map and in nearby searches.
Google Ads
Searches for a dentist or a treatment nearby are ready to book. As your Google Ads agency, we run Search by practice, suburb and treatment.
Meta ads
Facebook and Instagram reach local families before they search. Our Meta ads agency team introduces your dentists and treatments within the rules.
Email marketing
Recalls keep chairs full. Our email marketing agency team builds recall and reactivation messages for your patient list.
Landing pages and CRO
A booking page that works on a phone books more patients. Our conversion rate optimisation agency work fixes the step after the click.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Dental marketing questions
Offers are allowed if the terms are clear and nothing encourages unnecessary treatment. We state the conditions, avoid pressure tactics and keep the offer factual, in line with AHPRA's guidance on inducements.
Yes, if you take part in the scheme. We explain eligibility accurately, link families to Services Australia for their own entitlement and avoid suggesting every child qualifies.
Adults research for longer and care about appearance, comfort and cost. We use education-led video and search campaigns, explain options and payment accurately and avoid any promise about how teeth will look.
We build a Google Business Profile, treatment pages and local awareness campaigns ahead of opening, then promote first appointments to families nearby so the books aren't empty in the early months.
We segment your patient list by last visit and treatment, then send recall and reactivation messages that give a simple reason to book, within the rules on offers and testimonials.
Yes. Many practices serve patients who prefer another language. We can run ads and landing pages in the languages your patients speak, with translations checked for accuracy before they go live.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Dental marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777