• SEO

SEO agency
Found on Google. Cited by AI.

Sneaky Digital is an SEO agency that helps Australian brands rank for the searches that bring in customers, on Google and in AI answers from ChatGPT and Gemini. We fix the technical foundations, write the content buyers want and report on leads and sales, not just rankings.

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WHY SEO, WHY NOW

Search no longer ends on Google's first page

More Australians now ask AI tools the questions they used to type into Google. ChatGPT alone is used by millions, and Google's own results increasingly open with an AI summary. That doesn't make SEO less important. AI answers are built from pages search engines already trust. Sites with clear structure and specific answers get quoted. Thin pages written for keywords get skipped. The job has widened. We still fix speed, structure and indexing. Now we also write pages so AI assistants can understand, trust and cite them.

58%

of Australians aged 14+ use AI tools in an average four weeks

10.5m

Australians aged 14+ use ChatGPT

5m

Australians aged 14+ use Google Gemini

SEO that answers buyers, not just algorithms

Good SEO starts with the questions your buyers actually ask, then makes sure your site gives the best answer. We fix the technical foundations, build pages around real search demand, and now write them so AI assistants can cite you too.

Local SEO, ecommerce SEO and AI search optimisation each have their own team and process. They all report on leads and sales, not just rankings.

Let's talk
HOW IT WORKS

How we grow organic search

  1. 01

    Fix the foundations

    We crawl your site, fix the technical issues holding it back and set up GA4 and Search Console properly, so every later gain can be traced to enquiries and sales.

  2. 02

    Focus on what earns money

    Instead of chasing hundreds of keywords, we pick the topics and pages closest to a sale, then improve or build those first. Every page has a clear job.

  3. 03

    Report what changed

    Each month you see which pages moved, how you are showing up in AI answers and what organic search brought in, along with what we did and what comes next.

THE WORK

Creative + Media in one team.

The team optimising your ads also makes them. So when results dip, the next ad is already in production. No outside studio, no briefing cycle, no wasted weeks.

See the work
100% IN-HOUSE.
The Sneaky Digital team in a huddle, looking down at the cameraMEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.
WHO'S BEHIND IT

Your budget and your business are too important to hand to a junior.

The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.

WHAT YOU GET:
Agency owner client management
Accessibility and communication
High-level and in-platform advice
Platform-specific creative campaigns
Advice, guidance, recommendations
Transparent reports and live dashboards
Let's talk
INDUSTRIES

Industries we do SEO for

Healthcare

Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.

WHAT THEY COME TO US FORMore patients and appointment bookingsHealthcare marketing

Early Learning

Reach more families and fill your centres, with campaigns built around the way parents actually choose care.

WHAT THEY COME TO US FORFill new centres and lift enquiriesEarly Learning marketing

Education

Schools, colleges and training providers. More enquiries and enrolments, term after term.

WHAT THEY COME TO US FORMore enrolmentsEducation marketing

Property

Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.

WHAT THEY COME TO US FORMore land and home enquiriesProperty marketing

Law

Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.

WHAT THEY COME TO US FORWin the right clientsLaw marketing

Ecommerce

Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.

WHAT THEY COME TO US FORGrow online sales profitablyEcommerce marketing

FMCG

Drive consumer demand and outperform at shelf and online, with creative made for every feed.

WHAT THEY COME TO US FORReach, demand and sell-throughFMCG marketing

Franchise Groups

Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.

WHAT THEY COME TO US FORStronger stores and more franchisee enquiriesFranchise Groups marketing

Hospitality

Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.

WHAT THEY COME TO US FORMore orders and bookingsHospitality marketing

Professional Services

Advisers, brokers and recruiters winning better-fit clients through search and paid social.

WHAT THEY COME TO US FORMore qualified leadsProfessional Services marketing

Trade Supplies

Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.

WHAT THEY COME TO US FORMore trade accounts and quotesTrade Supplies marketing

Aged Care

Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.

WHAT THEY COME TO US FORMore care enquiriesAged Care marketing

NDIS and Disability

Providers and plan managers reaching participants, families and support coordinators.

WHAT THEY COME TO US FORMore participant enquiriesNDIS and Disability marketing
Healthcare−

Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.

WHAT THEY COME TO US FORMore patients and appointment bookings
Healthcare marketing
Early Learning+

Reach more families and fill your centres, with campaigns built around the way parents actually choose care.

WHAT THEY COME TO US FORFill new centres and lift enquiries
Early Learning marketing
Education+

Schools, colleges and training providers. More enquiries and enrolments, term after term.

WHAT THEY COME TO US FORMore enrolments
Education marketing
Property+

Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.

WHAT THEY COME TO US FORMore land and home enquiries
Property marketing
Law+

Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.

WHAT THEY COME TO US FORWin the right clients
Law marketing
Ecommerce+

Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.

WHAT THEY COME TO US FORGrow online sales profitably
Ecommerce marketing
FMCG+

Drive consumer demand and outperform at shelf and online, with creative made for every feed.

WHAT THEY COME TO US FORReach, demand and sell-through
FMCG marketing
Franchise Groups+

Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.

WHAT THEY COME TO US FORStronger stores and more franchisee enquiries
Franchise Groups marketing
Hospitality+

Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.

WHAT THEY COME TO US FORMore orders and bookings
Hospitality marketing
Professional Services+

Advisers, brokers and recruiters winning better-fit clients through search and paid social.

WHAT THEY COME TO US FORMore qualified leads
Professional Services marketing
Trade Supplies+

Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.

WHAT THEY COME TO US FORMore trade accounts and quotes
Trade Supplies marketing
Aged Care+

Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.

WHAT THEY COME TO US FORMore care enquiries
Aged Care marketing
NDIS and Disability+

Providers and plan managers reaching participants, families and support coordinators.

WHAT THEY COME TO US FORMore participant enquiries
NDIS and Disability marketing
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

SEO agency questions

How long does SEO take to work?

Technical fixes can lift results in a few months, while competitive keywords take longer. We focus first on the pages closest to a sale, so you see enquiries move before the long-term work pays off.

Will a new website hurt our SEO?

It can if URLs change without a plan. We map every old page to its new one, set up redirects and check the new site before launch, so your rankings carry over.

Is SEO still worth it now people use AI search?

Yes. AI answers draw on pages search engines already trust, so strong SEO is what gets you cited. The difference is writing clear, specific answers that AI tools can quote.

Is it OK to write SEO content with AI?

AI can help with research and first drafts, but content that ranks needs real expertise and careful editing. We use AI where it speeds things up and have people check every page for accuracy and quality.

How do we know SEO is working?

We track enquiries and sales from organic search in GA4, not just rankings and traffic. Monthly reports show which pages are growing, what we changed and what comes next.

Should we invest in SEO or Google Ads?

Most brands need both. Google Ads brings in customers now, while SEO builds traffic you don't pay for per click. We use your ad data to choose which SEO topics to target first.

A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

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