- Trade Supplies
- Trade suppliers
Trade supplier marketing agencyMore trade accounts. More reorders.
Sneaky Digital is a trade supplier marketing agency for Australian businesses that sell to builders, tradies and other businesses. We run search, social and email that bring in trade account sign-ups, quote requests and rep enquiries, and track each one through to orders.
Brands we grow.
CLIENTSThe suppliers we grow
A building products manufacturer and an electrical wholesaler sell to different buyers in different ways. We start with your trade customers, your sales team and how orders actually come in, then build the plan around them.
WHICH ONE ARE YOU?
Specified by builders, ordered by trades
Windows, doors, cladding and fixtures are chosen by builders, architects and homeowners together. We reach each of them, so your products get specified and quote requests reach your team.
See moreTalk to us about itTrade accounts that keep ordering
For wholesalers, a new trade account is worth years of orders. We run campaigns that drive account sign-ups, then use email to grow repeat orders and awareness of your full range.
See moreTalk to us about itDemand for products sold through resellers
When you sell through stockists and distributors, we build demand with trades and end users, then point them to your resellers so the whole channel benefits.
See moreTalk to us about itBig-ticket sales, supported by your reps
Machinery, tools and equipment involve longer decisions. We bring in qualified rep enquiries and demo requests, and keep buyers engaged until they are ready to order.
See moreTalk to us about itTrade supplies ads we've made
The problems we see. The Sneaky fixes we deliver.
Suppliers and sales managers tell us where growth has stalled. These are the problems we fix most often.
Our reps carry the whole pipeline
We add a steady flow of trade account sign-ups and quote requests from search and social, so reps spend more time closing and less time prospecting.
Quote requests come in with no detail
We rebuild quote forms to ask for product, quantity, project and timing, so your team can price quickly and focus on the jobs worth winning.
Trades don't know our full range
We use email, retargeting and short product video to show existing customers what else you stock, growing orders from accounts you already have.
Our website reads like an old catalogue
We rebuild the pages ads point to with clear ranges, specs and a simple trade account sign-up, so visits turn into enquiries.
We can't tell which ads turn into orders
We connect forms, calls and account sign-ups to your CRM, so you see which campaigns bring in trade accounts that actually order.
Generic B2B marketing doesn't speak to tradies
Trades want specs, stock and delivery, not buzzwords. We write ads and pages in plain language that tell them what they need to know to order.
How we grow a trade supplier
- 01
Know your trade customer
We start with your best accounts, margins by range and how orders come in, so every target is set on trade accounts and revenue, not clicks.
- 02
Track leads to orders
Forms, calls and account sign-ups connect to your CRM, so each channel is judged on the orders it brings in.
- 03
Show the product properly
Product video, install content and clear specs give trades and builders the confidence to choose you over the supplier they always use.
- 04
Grow every account
Email and retargeting lift repeat orders, while budget moves to the ranges, regions and audiences that bring in profitable accounts.
Channels that win trade accounts
Google Ads
Trades and buyers search by product, brand and location when they need stock. As your Google Ads agency, we run campaigns built around quote requests and account sign-ups.
SEO
Range and product pages that rank keep bringing in trade buyers. Our SEO agency work builds that visibility for the products you most want to sell.
Meta ads
Tradies scroll on breaks and after work. Our Meta advertising agency team reaches them with product video and trade offers by region.
B2B lead generation
Some ranges sell through reps and quotes, not a cart. Our B2B lead generation agency work builds the offers and forms that bring in qualified enquiries.
Email marketing
Existing accounts are your best source of growth. Our email marketing agency team builds range updates and reorder reminders that lift repeat orders.
Video ads
Seeing a product installed sells it to a tradie. Our video ads agency work turns installs and demos into ads for every platform.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Trade supplier marketing questions
Yes. We run campaigns aimed at builders, tradies and business buyers, with trade account sign-ups and quote requests as the goal rather than retail sales.
Yes, as separate campaigns. Homeowners need inspiration and trades need specs and availability, so each audience gets its own ads, pages and tracking.
We send reps qualified enquiries with the detail they need, and run campaigns by region so each rep's territory gets steady demand.
Yes. We use call tracking and connect your CRM, so enquiries that become orders by phone, email or rep visit are still credited to the right campaign.
Usually Google Ads first, for quote requests on your highest-margin ranges, with SEO building alongside it so range and product pages rank over time.
Trade suppliers we work with typically invest $10K or more a month in media. We set the split from your margins, account value and how many new accounts your team can handle.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Trade supplier marketing guides
.JPG)
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777