- Medical aesthetics
Cosmetic clinic marketing agencyBooked consults, within the rules
Sneaky Digital is a cosmetic clinic marketing agency that fills consult books for injectables, skin and laser clinics across Australia. We plan, make and run Meta, TikTok and Google campaigns that educate and build trust, written within AHPRA and TGA rules, and track every enquiry to a booked consult.
Brands we grow.
CLIENTSCosmetic clinics we work with
A doctor-led injectables clinic, a laser and skin clinic and a multi-site group all sell trust, but they win patients in different ways. We shape every campaign around how your patients research, compare and book, and around the rules that apply to the treatments you offer.
WHICH ONE ARE YOU?
Consult bookings without the shortcuts the rules now ban
Since September 2025, injectables advertising can't use influencers, testimonials or discounts. We build campaigns around your practitioners, the consultation and education that helps patients choose you, then track each enquiry to a booked consult.
See moreTalk to us about itSteady treatment bookings, not one-off promos
Skin and laser clinics live on repeat visits. We promote the treatments with capacity, use Google for people already searching and Meta for locals still deciding, then follow up new patients by email so one visit becomes a course.
See moreTalk to us about itInformed patients who arrive ready to talk
Cosmetic surgery advertising has its own strict guidelines. We focus on education, practitioner credentials and the consultation process, reach adults only and keep every claim accurate, so enquiries come from patients who have done their research.
See moreTalk to us about itEvery clinic filling its own books
Groups need each location to stand on its own. We run campaigns, landing pages and reporting by clinic from one account, so you can see which sites need more support and move budget there.
See moreTalk to us about itWork we’ve made
A sample of the ads, video, audio and websites our team has made. Hit shuffle for a different mix.
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The problems we see. The Sneaky fixes we deliver.
Cosmetic clinics face tighter rules, sharper competition and patients who compare several clinics before they book. These are the problems we hear most, and how we fix them.
Unsure what you can still say under the 2025 rules
We check every ad, post and landing page against AHPRA's guidelines and TGA rules before it runs. You get campaigns that still sell the consultation, without influencers, testimonials, discounts or medicine names.
Enquiries that go quiet before they book
Interest fades fast. We send ads to booking pages that work on a phone, set up SMS and email follow-up and track which campaigns turn into booked consults, not just form fills.
Discounting to compete with the clinic down the road
Price promotions are off the table for injectables now. We build demand on what makes your clinic different: your practitioners, your approach and the experience patients have with you.
No idea which ads bring in patients
We connect Meta, Google and TikTok to your booking system where it allows, so every report shows consults booked by campaign and treatment, not likes and clicks.
Social content that takes hours and looks like everyone else's
Our in-house team scripts, shoots and edits practitioner-led video and statics made for Reels and TikTok, so your feed and your ads look like your clinic.
Patients checking Google and ChatGPT before they call
Patients compare clinics online and in AI answers first. We build treatment pages and local search presence that answer their questions clearly, so your clinic makes the shortlist.
How we grow a cosmetic clinic
- 01
Know the clinic
We learn your treatments, practitioners, capacity and what a patient is worth over time, so budget goes to the services that build long-term value.
- 02
Check every claim
Ads, video and landing pages are written against AHPRA and TGA rules, then reviewed by your practitioners before anything goes live.
- 03
Book the consult
Campaigns on Meta, TikTok and Google send patients to fast booking pages, with follow-up that stops new enquiries going cold.
- 04
Report and refine
Each month you see consults booked by treatment and channel, what we changed and what comes next, in plain English.
Channels that book cosmetic consults
Meta ads
Facebook and Instagram reach adults nearby while they are still deciding. Our Meta ads agency work leads with education and the consultation, within the rules.
TikTok ads
Short practitioner-led video builds trust fast. Our TikTok ads agency team scripts, shoots and runs it, targeted to adults only.
Google Ads
People searching for a clinic near them are ready to book. As your Google Ads agency, we run Search by treatment and suburb.
Local SEO
Most patients choose a clinic close to home. Our local SEO agency team builds Google Business Profiles and location pages that win those searches.
Email marketing
Repeat treatments keep a clinic busy. Our email marketing agency team builds the reminders and follow-ups that bring patients back.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Cosmetic clinic marketing questions
AHPRA's guidelines for non-surgical cosmetic procedures took effect on 2 September 2025. They ban influencer promotion, testimonials and discounts or other inducements, and ads must not trivialise treatment or target under-18s. We build campaigns that work inside those limits.
No. Prescription-only medicines can't be advertised to the public in Australia, and that includes product names and indirect references such as anti-wrinkle injections. We promote the consultation, your practitioners and the services you are allowed to advertise instead.
Only with great care. Images must be genuine, unedited and consistent in lighting and angle, and they can't create unrealistic expectations. We often lead with practitioner video and education instead, which carries less risk.
Usually the follow-up comes too late or the booking page asks too much. We tighten the booking flow, set up SMS and email follow-up and track where enquiries drop off, so you fix the right step.
Yes, if it is educational and practitioner-led. TikTok has its own rules for cosmetic procedure ads, so we target adults only, avoid trends that make treatment look trivial and keep every claim accurate.
Yes. We market skin, laser and dermal therapy clinics as well as doctor and nurse-led injectables clinics and cosmetic surgeons. The rules differ by treatment, so each campaign is built around what you offer.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Cosmetic clinic marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777