• Lead generation

CRO and landing page agency
More leads from every click.

Sneaky Digital is a CRO agency that designs, builds and tests landing pages for Australian brands running paid media. We write each page around the ad that sent the visitor, then test until more of your traffic turns into leads.

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Clicks keep getting dearer. The page is where you win them back.

Most ad budgets go on buying traffic, then send it to a page built for something else. A homepage tries to speak to everyone. A service page buries the form. Improving the page is often the cheapest growth you can find. Lift the share of visitors who enquire and every channel gets better at once: your cost per lead falls, and the platforms get more conversion data to learn from. We build landing pages and run media in the same team. The page matches the ad, and test results feed straight back into the creative.

6.6%

median landing page conversion rate across all industries

Landing pages and CRO built for paid traffic

Most ad budgets go on buying traffic, then send it to a page built for something else. A homepage tries to speak to everyone. A service page buries the form.

We build landing pages around the ad that sent the visitor, test headlines and offers until the numbers move, and judge every test on leads and sales, not just clicks.

Let's talk
HOW IT WORKS

How we lift your conversion rate

  1. 01

    Find where people drop off

    We look at your GA4 funnels, heatmaps and session recordings, and read the ads that feed each page. That shows where visitors hesitate, where they leave and which promises the page isn't keeping.

  2. 02

    Build pages that match the ad

    Our team writes, designs and builds new pages or reworks existing ones, with one clear action, proof near the form and fast load times on mobile. Each page speaks to the audience and offer of the ad that sends traffic to it.

  3. 03

    Test one idea at a time

    We run A/B tests on the changes most likely to move leads, keep the winners and feed what we learn back into the ads. You get plain reporting on conversion rate, cost per lead and what we are testing next.

THE WORK

Creative + Media in one team.

The team optimising your ads also makes them. So when results dip, the next ad is already in production. No outside studio, no briefing cycle, no wasted weeks.

See the work
100% IN-HOUSE.
The Sneaky Digital team in a huddle, looking down at the cameraMEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.
WHO'S BEHIND IT

Your budget and your business are too important to hand to a junior.

The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.

WHAT YOU GET:
Agency owner client management
Accessibility and communication
High-level and in-platform advice
Platform-specific creative campaigns
Advice, guidance, recommendations
Transparent reports and live dashboards
Let's talk
INDUSTRIES

Industries we build landing pages for

Healthcare

Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.

WHAT THEY COME TO US FORMore patients and appointment bookingsHealthcare marketing

Early Learning

Reach more families and fill your centres, with campaigns built around the way parents actually choose care.

WHAT THEY COME TO US FORFill new centres and lift enquiriesEarly Learning marketing

Education

Schools, colleges and training providers. More enquiries and enrolments, term after term.

WHAT THEY COME TO US FORMore enrolmentsEducation marketing

Property

Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.

WHAT THEY COME TO US FORMore land and home enquiriesProperty marketing

Law

Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.

WHAT THEY COME TO US FORWin the right clientsLaw marketing

Ecommerce

Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.

WHAT THEY COME TO US FORGrow online sales profitablyEcommerce marketing

FMCG

Drive consumer demand and outperform at shelf and online, with creative made for every feed.

WHAT THEY COME TO US FORReach, demand and sell-throughFMCG marketing

Franchise Groups

Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.

WHAT THEY COME TO US FORStronger stores and more franchisee enquiriesFranchise Groups marketing

Hospitality

Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.

WHAT THEY COME TO US FORMore orders and bookingsHospitality marketing

Professional Services

Advisers, brokers and recruiters winning better-fit clients through search and paid social.

WHAT THEY COME TO US FORMore qualified leadsProfessional Services marketing

Trade Supplies

Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.

WHAT THEY COME TO US FORMore trade accounts and quotesTrade Supplies marketing

Aged Care

Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.

WHAT THEY COME TO US FORMore care enquiriesAged Care marketing

NDIS and Disability

Providers and plan managers reaching participants, families and support coordinators.

WHAT THEY COME TO US FORMore participant enquiriesNDIS and Disability marketing
Healthcare−

Specialists, GPs, clinics and vets. Compliant campaigns that bring in patients and make recruitment easier.

WHAT THEY COME TO US FORMore patients and appointment bookings
Healthcare marketing
Early Learning+

Reach more families and fill your centres, with campaigns built around the way parents actually choose care.

WHAT THEY COME TO US FORFill new centres and lift enquiries
Early Learning marketing
Education+

Schools, colleges and training providers. More enquiries and enrolments, term after term.

WHAT THEY COME TO US FORMore enrolments
Education marketing
Property+

Land estates, home builders and agencies. Growth strategies that sell out stages faster, from land-for-sale search to local lead ads.

WHAT THEY COME TO US FORMore land and home enquiries
Property marketing
Law+

Generate more qualified leads and win more cases, without wasting budget on the wrong enquiries.

WHAT THEY COME TO US FORWin the right clients
Law marketing
Ecommerce+

Online store marketing that converts. Shopping, Advantage+, UGC and retention, measured on revenue, not just ROAS screenshots.

WHAT THEY COME TO US FORGrow online sales profitably
Ecommerce marketing
FMCG+

Drive consumer demand and outperform at shelf and online, with creative made for every feed.

WHAT THEY COME TO US FORReach, demand and sell-through
FMCG marketing
Franchise Groups+

Grow the whole network: local store marketing for every location, plus campaigns that recruit new franchisees.

WHAT THEY COME TO US FORStronger stores and more franchisee enquiries
Franchise Groups marketing
Hospitality+

Restaurants, cafes and quick service. Orders, bookings and foot traffic from people nearby.

WHAT THEY COME TO US FORMore orders and bookings
Hospitality marketing
Professional Services+

Advisers, brokers and recruiters winning better-fit clients through search and paid social.

WHAT THEY COME TO US FORMore qualified leads
Professional Services marketing
Trade Supplies+

Suppliers selling to trades and other businesses. Trade account sign-ups, quote requests and rep enquiries.

WHAT THEY COME TO US FORMore trade accounts and quotes
Trade Supplies marketing
Aged Care+

Home care, Support at Home and residential care. Reach older Australians and their families with care and clarity.

WHAT THEY COME TO US FORMore care enquiries
Aged Care marketing
NDIS and Disability+

Providers and plan managers reaching participants, families and support coordinators.

WHAT THEY COME TO US FORMore participant enquiries
NDIS and Disability marketing
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

Conversion rate optimisation agency questions

Should our ads send people to the homepage or a dedicated landing page?

Usually a dedicated landing page. A homepage has to speak to everyone, while a landing page can match one ad, one audience and one offer. We still test the two against each other when there is enough traffic to be sure.

Do landing pages need to sit on our main website?

No, but it often helps. We can build inside your existing Webflow, Shopify or WordPress site, or on a subdomain if that is faster. Either way we keep your branding and tracking consistent so results flow into the same reports.

How much traffic do we need before A/B testing is worthwhile?

Enough conversions on each version to trust the result, which usually means a page getting steady paid traffic every week. With lower traffic we make bigger, research-led changes and compare periods, rather than running split tests that never reach a clear answer.

Can you improve the pages we already have rather than build new ones?

Yes. Often the quickest gains come from fixing an existing page: a clearer headline, a shorter form, proof near the call to action or a faster load on mobile. We only recommend new pages when the existing ones can't match the ads sending traffic to them.

What do you usually change first on a page that isn't converting?

We start with the message. If the headline doesn't match what the ad promised, people leave before they read further. After that we look at the form, the proof and the page speed, because those are the usual reasons interested people don't act.

How do you know a test result is real and not luck?

We decide what we are measuring before the test starts, run it for full weeks to smooth out daily swings, and wait for enough conversions on each version. We judge winners on leads and sales from your tracking, not on clicks or time on page.

A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

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