- Beauty and personal care
Beauty brand marketing agencyCreator content that sells
Sneaky Digital is a beauty brand marketing agency for Australian skincare, cosmetics and personal care brands. We brief creators, make short video in-house and run TikTok, Meta and Google campaigns that turn discovery into sales on your site and with your retail partners.
Brands we grow.
CLIENTSThe beauty brands we grow
A skincare brand selling online, a makeup label in national pharmacy and a grooming brand all compete for attention on the same feeds. We plan around where your products are sold and how your buyers discover them.
WHICH ONE ARE YOU?
Routines explained, results not overpromised
Skincare buyers want to know what a product does and how to use it. We build education-led creator content and search campaigns, with claims kept accurate and supportable.
See moreTalk to us about itShade, texture and finish, shown on camera
Makeup sells when people see it on skin like theirs. We brief diverse creators and run TikTok and Meta campaigns that show products in real use.
See moreTalk to us about itEveryday products with loyal buyers
Hair and body care is bought often and replaced on habit. We focus on winning the switch, then keep customers through email and subscriptions.
See moreTalk to us about itReaching buyers who don't browse beauty aisles
Grooming buyers often shop differently. We find them on the platforms and content they already use and keep messaging straightforward.
See moreTalk to us about it
The problems we see. The Sneaky fixes we deliver.
Beauty brands live and die on creative, and the feed never stops asking for more. These are the problems beauty teams tell us about most.
Our creator content gets likes but not sales
We brief creators with clear hooks, demos and calls to action, then run the best pieces as paid ads with proper testing, so content is judged on sales, not likes.
We don't own the rights to the content we paid for
We set usage rights, whitelisting and timeframes in every creator agreement upfront, so you can run content as ads without chasing permissions later.
We're worried our claims could get us in trouble
We check product claims, including words like clean and natural, against Australian Consumer Law and platform policies before anything runs.
Online sales cannibalise our retail partners
We plan campaigns that point buyers to where they prefer to shop, including retailer pages, so your online activity supports retail sell-through too.
Gifting season comes and goes before we're ready
We plan Mother's Day, Black Friday and Christmas gift sets months ahead, with creative, audiences and email lined up before demand peaks.
Too many products, not sure which to push
We test hero products and bundles across channels, then put budget behind the ones that bring in new customers who go on to buy the wider range.
How we grow a beauty brand
- 01
Find the hero products
We look at sales, reviews and margins to choose which products lead campaigns and which ones build the basket once a customer arrives.
- 02
Brief creators properly
We source creators who suit your brand, agree usage rights upfront and brief them with hooks and demos built for paid social.
- 03
Test and scale content
Creator and in-house content is tested across TikTok and Meta, with the winners scaled and new pieces added every month.
- 04
Grow the routine
Email, bundles and retargeting turn a first product into a full routine, with reporting across online and retail sales.
Channels that grow beauty brands
TikTok ads
Many beauty buyers discover products on TikTok first. Our TikTok ads agency team makes and runs native video that shows products in real use.
Instagram and Meta ads
Instagram is still where beauty brands are browsed and compared. Our Instagram advertising agency work pairs creator content with catalogue ads.
UGC and creators
Real people on camera build trust that studio shots can't. Our UGC content agency team sources, briefs and manages creators for you.
Google Ads
Buyers search by product, ingredient and concern. As your Google Ads agency, we run Search and Shopping around how they search.
Email marketing
Routines need restocking. Our email marketing agency team builds replenishment and cross-sell flows that grow lifetime value.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Beauty brand marketing questions
You do, within the usage rights we agree with each creator. We set paid usage, whitelisting and timeframes upfront so you can run the content as ads without surprises.
Only if you can back it up. The ACCC treats vague environmental and natural claims as potentially misleading, so we help you use specific, supportable wording instead.
Some do. Primary sunscreens and products making therapeutic claims fall under the TGA, while most cosmetics don't. We check which rules apply before writing claims.
Yes. We can point campaigns to retailer product pages and plan around their sale events, so your media supports retail sell-through as well as your own store.
Two to three months before the date. Gift sets, creative and audiences need to be ready before buyers start shopping for Mother's Day or Christmas.
Yes. We plan grooming campaigns around the platforms and creators men already follow, with straightforward messaging about what the product does.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Beauty marketing guides
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777