- Education
- Schools and RTOs
Education marketing agencyEnrolments by strategy
Sneaky Digital is an education marketing agency that helps schools, colleges and training providers turn interest into enrolments. We plan, make and run Google, Meta, TikTok and SEO campaigns for open days, intakes and courses, and track every enquiry through to the students who enrol.
Brands we grow.
CLIENTSWho our education marketing agency works with
A private school filling its Year 7 places, an RTO selling short courses to employers and a college launching a new program all need different plans. Parents, students and HR managers research in different ways, so we build each campaign around who decides and when.
WHICH ONE ARE YOU?
Open days that turn into applications
Families shortlist schools well ahead. We build awareness with parents in your catchment, fill open days and tours, and track each family from first visit to application, so the board can see what marketing delivered.
See moreTalk to us about itCourse enquiries that become enrolments
Training providers compete with fee-free courses and big brands. We run Google, Meta and TikTok by course and intake, within the Standards for RTOs, and track enquiries through to paid enrolments.
See moreTalk to us about itApplications for every intake
Independent colleges and higher education providers need a steady flow of applicants for each intake. We plan campaigns around application deadlines and course demand, and report on applications, not traffic.
See moreTalk to us about itGroup bookings from the people who approve training
Selling to employers means reaching training managers and HR leads, not just learners. We find them through search and programmatic, and build group booking pages that make the next step easy.
See moreTalk to us about itEducation ads we've made
The problems we see. The Sneaky fixes we deliver.
Principals, enrolment teams and RTO owners raise the same issues on first calls. Here is what usually gets in the way of enrolments, and what we do about it.
Plenty of traffic, not many enrolments
We find where people drop out between the ad and the enrolment, fix the mobile experience and course pages, and judge campaigns on enrolments rather than visits.
GA4 says one thing, the enrolment system says another
Inflated conversion counts hide what is working. We clean up GA4 so it counts real enquiries and applications, then match them to your student records where possible.
Competing with fee-free TAFE and big-name providers
We lead with what you do better, such as smaller classes, flexible delivery or industry connections, and target the learners those strengths matter to.
Worried an ad will breach the marketing rules
Course names, codes, fees and funding claims are checked against the rules that apply to you before anything runs, and your compliance lead signs off every ad.
No plan linking events, ads and intakes
We build a calendar around your intakes, open days and enrolment deadlines, so campaigns start early enough to fill each one and budget follows demand.
A small team stretched across every campus
We work alongside your marketing or enrolments team, taking on the media, creative and reporting so they can focus on prospective students and families.
How we fill an intake
- 01
Map how students choose
We learn your courses, intakes, fees and who makes the decision, whether that is a parent, a learner or an employer, then plan around how they research.
- 02
Track enrolments, not clicks
GA4, forms and your enrolment system are connected before launch, so reports show applications and enrolments by course and campaign.
- 03
Launch ahead of every intake
Campaigns go live well before open days and deadlines, with ads and landing pages made in-house and checked against your compliance rules.
- 04
Report in plain English
Each month you see enquiries, applications and enrolments by channel, what we changed and where budget should go next, ready for your board.
Channels that bring in students
Google Ads
People searching for a course or school are already deciding. As your Google Ads agency, we run Search by course, campus and intake.
Meta ads
Facebook and Instagram reach parents and adult learners before they search. Our Meta ads agency work fills open days and information sessions.
TikTok ads
Younger learners discover courses on TikTok. Our TikTok ads agency team makes student-led video that drives course enquiries.
SEO
Course and campus pages that rank for what students search. Our SEO agency team also writes them so AI answers can cite you.
Programmatic advertising
Reach training managers, parents in your catchment or learners on streaming audio and TV. See our programmatic advertising agency page.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Education marketing questions
Yes. We check course names, codes, fees, funding and delivery claims against the Standards for RTOs and your own policies, and never promise job or study outcomes. Your compliance lead approves every ad before it runs.
By not competing on price. We target learners who value what you offer, such as flexible study, smaller classes or industry-led trainers, and make that the centre of every ad and course page.
Yes. We reach training managers and HR leads through search and programmatic, and build group booking pages so a business can enquire about training a whole team.
Usually because it counts page views, button clicks or duplicate forms as conversions. We reset what counts, then match enquiries to your enrolment records so reports reflect real students.
Earlier than most providers do. Families often shortlist schools well ahead and adult learners research for weeks before an intake, so we usually build awareness before the enquiry campaigns start.
Yes. We work with private and independent schools, colleges, higher education and training providers. Childcare and early learning have their own page, because families choose a centre very differently.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Education marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777