- GPs and family practices
Medical centre marketing agencyAppointment books filled, locally
Sneaky Digital is a medical centre marketing agency for GP clinics and family practices. We help local patients find you on Google, choose your clinic and book online, with campaigns written within AHPRA rules and tracked to booked appointments.
Brands we grow.
CLIENTSMedical centres we work with
An owner-run family practice, a growing GP group and a clinic that has just opened all need local patients, but for different reasons. We start with your appointment gaps, your doctors and your community, then build the plan around them.
WHICH ONE ARE YOU?
A practice your whole community knows
Owner-run practices win on continuity of care. We make sure local families can find you, see your doctors and services clearly and book online, with your Google Business Profile and local search doing much of the work.
See moreTalk to us about itEvery clinic visible in its own suburb
Groups need each clinic to rank and book on its own. We run local SEO, Google and Meta clinic by clinic, and show head office where appointment gaps sit across the network.
See moreTalk to us about itPatients on the books before opening week
A new clinic starts with no search history and no word of mouth. We build your Google profile, website and local awareness ahead of opening, so your doctors' books start filling from day one.
See moreTalk to us about itNew services the community hears about
Skin checks, women's health, chronic disease care and allied health each need their own audience. We promote each service accurately, within AHPRA and TGA rules, to the people likely to need it.
See moreTalk to us about itMedical centre ads we've made
The problems we see. The Sneaky fixes we deliver.
Practice owners and managers tell us where the gaps are. These are the problems we see most in GP clinics, and how we fix them.
New doctors with empty appointment books
We introduce new GPs to the community with profile pages, local search and targeted ads around their interests, such as women's health or children's health, so their books start to fill.
Our clinic barely shows up on Google Maps
We rebuild your Google Business Profile, service pages and local listings, keep hours and doctors current and fix the details that stop you appearing in nearby searches.
Patients confused about how we bill
We explain billing clearly and accurately on your website and in ads, saying who is bulk billed and when, so patients book knowing what to expect and reception fields fewer calls.
Online bookings that drop off halfway
We test the path from ad to booking page on a phone, cut the steps that lose patients and track where people leave, so more searches end in a booked appointment.
Seasonal clinics nobody hears about
Flu vaccination clinics, skin checks and health assessments need timely, careful promotion. We plan seasonal campaigns that promote the service, within TGA rules on vaccine advertising.
Finding GPs is harder than finding patients
We run recruitment campaigns that show what working at your practice is really like, reaching GPs and registrars who aren't scrolling job boards.
How we grow a medical centre
- 01
Find the gaps
We look at appointment availability by doctor, the services you want to grow and the suburbs your patients come from, so campaigns target the gaps you need to fill.
- 02
Fix local search
Google Business Profiles, doctor and service pages and booking links come first, because local search is where many patients start looking for a GP.
- 03
Advertise within the rules
Google and Meta campaigns promote your doctors and services factually, within AHPRA and TGA rules, and send patients straight to online booking.
- 04
Report by clinic
Each month you see new patient bookings, calls and profile actions by clinic and doctor, in plain English, with the next steps we plan.
Channels that fill GP appointment books
Local SEO
Most patients want a GP close to home. Our local SEO agency work keeps every clinic visible on the map and in nearby searches.
Google Ads
People searching for a doctor nearby are ready to book. As your Google Ads agency, we run Search by clinic, suburb and service.
Meta ads
Facebook and Instagram reach local families before they need an appointment. Our Meta ads agency team introduces new doctors and services to your community.
Landing pages and CRO
A booking path that works on a phone books more appointments. Our landing page and CRO agency work fixes the step after the click.
Email marketing
Your patient list is the channel you own. Our email marketing agency team builds factual updates on new doctors, services and clinic hours.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Medical centre marketing questions
Yes, if it is accurate. If only some patients or services are bulk billed, the ad needs to say so clearly. We write billing messages that match your actual policy so patients aren't surprised at the front desk.
We publish a profile page, add the doctor to your Google Business Profile and run local ads around their interests and languages, so patients who suit them can find and book them.
Yes, with care. Prescription vaccines can't be advertised to the public by name, so we promote the vaccination service and how to book, within TGA rules.
It is often the first thing a local patient sees. We keep hours, doctors, services and booking links current and add real photos of your clinic, so you show up in nearby searches with the right details.
Yes. Physio, psychology, dietetics and other co-located services can each have their own campaigns and pages, so patients find the full range of care under one roof.
Not about clinical care. Quoting patient reviews about treatment in ads or on your website counts as a testimonial, which AHPRA's rules don't allow. We build trust with your doctors, services and clinic instead.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Medical centre marketing guides
.JPG)
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777