- New centre launches
Childcare launch marketing agencyEnrolled before opening day
Sneaky Digital is a childcare centre launch marketing agency for operators opening a new centre. We build awareness in the catchment months before opening, take registrations of interest, book pre-opening tours and hand your director a list of families ready to enrol.
Brands we grow.
CLIENTSNew centres we help launch
A first-time owner, a group adding another site and an operator taking on a brand new build each start from zero in a different way. We plan the launch around your opening date, your catchment and the rooms you need to fill first.
WHICH ONE ARE YOU?
Your first centre, launched with a plan
Opening your first centre means doing everything at once. We set up the website, Google profile, tracking and launch campaign, so registrations start well before opening and you can focus on fit-out, approvals and hiring.
See moreTalk to us about itA new site that doesn't drain the network
Groups often lean on nearby centres to fill a new one. We give the new centre its own campaign and catchment, so it builds a list of its own without pulling families from your existing sites.
See moreTalk to us about itReaching families who have just moved in
In new estates and growth corridors, many families don't know the area yet. We reach new residents on social and search as they settle in, so your centre is the one they know when care becomes urgent.
See moreTalk to us about itA new building with your name on it
When you lease a purpose-built centre from a developer, the building is ready before the brand is known. We introduce your name to the suburb and turn early interest into tours and enrolments.
See moreTalk to us about itCentre launch ads we've made
The problems we see. The Sneaky fixes we deliver.
Operators opening a new centre tell us the same worries in the months before the doors open. Here is how we deal with each one.
Opening in months and nobody knows we exist
We start with a catchment launch plan, a landing page and social campaigns well before opening, so families hear your name while the building is still going up.
Nothing to show while the centre is being built
We use renders, the floor plan, your director and educators and the local area itself, so early ads feel real and honest before the rooms are finished.
The opening date keeps moving
We word every ad around registrations of interest rather than a fixed start date, and keep families updated by email as dates firm up, so a delay doesn't cost you trust.
Registrations that never turn into tours
Interest goes cold over months. We set up regular updates, early tour invitations and a clear next step, so families on the list stay warm until the doors open.
Every room needs filling at once
We set the order with you based on staffing and ratios, then shape targeting and messages for each age group so occupancy builds at a pace your team can support.
No reviews or history to point to
Without word of mouth, families trust people. We put your director, educators and program front and centre, so families get to know the team before they meet them.
How we launch a new childcare centre
- 01
Plan back from opening
We set a launch timeline from your opening date, working around approvals, fit-out and hiring, so marketing starts early enough to build a real list.
- 02
Build the launch base
A landing page, Google Business Profile, registration form and tracking are set up first, so every family who shows interest is captured.
- 03
Build interest early
Search and social campaigns reach families in the catchment, take registrations of interest and invite them to pre-opening tours and information sessions.
- 04
Hand over a full list
Your director gets a clean list of families by room and start date, and we keep campaigns running for any rooms still open after day one.
Channels that launch a new centre
Facebook ads
Local parents see your centre long before it opens. Our Facebook ads agency team runs launch campaigns that take registrations of interest.
Google Ads
Families searching for care in a new suburb need to find you. As your paid search agency, we make sure the new centre shows up from the first search.
Local SEO
A new centre starts with no search history. Our local SEO agency work sets up your Google Business Profile and local pages well before opening.
Programmatic advertising
Reach families across news sites, apps and streaming TV in the catchment. Our programmatic agency team builds awareness for the launch.
Email marketing
Months can pass between registration and opening. Our email marketing agency team keeps families updated and invites them to tour.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Childcare centre launch questions
Usually several months before opening, so families who plan care early hear about you. We set the exact timing with you from your opening date, catchment and how many places you need to fill.
Yes, with careful wording. We promote registrations of interest and information sessions rather than confirmed start dates, so nothing in an ad promises care you aren't yet approved to provide.
Renders, floor plans, your director and educators and the local area. Families want to know who will care for their child, so people often matter more than the building at this stage.
Often, yes. Once the rooms are ready, a pre-opening open day or tour week turns registrations into visits. We promote it to everyone on your list and to families in the catchment.
As a clean list sorted by room, days needed and start date, with notes on who has toured. It can go straight into your enrolment software where it allows, so your director picks up from day one.
Launch campaigns shift to the rooms that are still filling. Once the centre is settled, we move to steady local marketing that keeps the waitlist moving.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Childcare centre launch guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777