- FMCG
- Consumer brands
FMCG marketing agencyBuilt to move product
Sneaky Digital is an FMCG marketing agency for Australian consumer brands. We plan and run paid social, programmatic, retail media and creator content that builds demand for your brand and moves product, whether it sells through the major supermarkets, pharmacies, independents or your own online store.
Brands we grow.
CLIENTSThe FMCG brands we work with
From challenger brands launching their first product to established names in national retail, we work with brands people buy every week. Each category sells differently, so we plan around where your product is ranged and how shoppers choose it.
WHICH ONE ARE YOU?
Treats and pantry staples people reach for
Food brands win on taste, timing and shelf presence. We build seasonal campaigns, gifting moments and social content that keep your products front of mind before the shop.
See moreTalk to us about itBrands that live on social and in reviews
Beauty and personal care buyers discover products through creators and short video. We run TikTok, Meta and UGC campaigns that drive sales online and in pharmacy and beauty retail.
See moreTalk to us about itGetting picked from a crowded fridge
Drinks brands compete on impulse and occasion. We plan around summer, events and new flavours, and keep alcohol campaigns within the ABAC Code and adult-only targeting.
See moreTalk to us about itEveryday products, chosen with care
Household and baby products are bought often and trusted for years. We build campaigns that earn that trust and keep your brand in the trolley when shoppers stock up.
See moreTalk to us about it
The problems we see. The Sneaky fixes we deliver.
FMCG teams are building a brand and proving sell-through at the same time, often with a small team. These are the problems they bring to us most.
Our retail buyer wants proof our marketing moves stock
We plan campaigns around ranged stores and key retail dates, then report on reach, sales signals and retailer data together, so you walk into range reviews with a clear story.
We can't see what our ads do when sales happen in store
We combine brand lift studies, retailer sales data, store location targeting and online sales, so you can see how media connects to the shelf even without a direct click.
Retail media is eating budget with little to show for it
We plan retailer media alongside your own social and programmatic, with clear goals for each, so trade spend and brand spend work together instead of competing.
Launching a new product with a small budget
We focus spend on the regions and stores where you are ranged, use sampling and creator content to drive trial, and build momentum before the next range review.
All our budget goes on promotions, nothing on brand
We set a sensible split between brand building and short-term sales, then show how each contributes, so the brand grows between promotional cycles.
Our creative looks like everyone else's in the category
Our in-house team makes distinctive video, statics and UGC built for each platform, with brand cues people remember when they see you on shelf.
How we grow an FMCG brand
- 01
Start with distribution
We map where you are ranged, key retail dates and your sales data, so media is planned around stores and regions where shoppers can actually buy.
- 02
Build distinctive creative
Our team makes video, statics and creator content with clear brand cues, built for each platform and tested before budgets are scaled.
- 03
Reach shoppers before the shop
Programmatic, social and retail media reach shoppers in the days before they shop, with frequency managed so the brand stays front of mind.
- 04
Report for retail and board
Reporting brings together reach, brand lift and sales signals in a format your retail buyers and your board can read.
Channels that build FMCG brands
Programmatic and retail media
Reach shoppers near the stores that range you. As your programmatic advertising agency, we plan open web, connected TV and retailer media together.
Meta ads
Facebook and Instagram build reach and drive trial at scale. Our Meta ads agency work pairs broad reach with tight frequency control.
TikTok ads
Short video is where many shoppers find new products. Our TikTok ads agency team makes native content built to stop the scroll.
UGC and creators
Real people using your product build trust fast. Our UGC agency team sources and briefs creators for paid and organic content.
Video ads
Video builds the memory structures that win at shelf. Our video ads agency team makes cutdowns for YouTube, CTV and social.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
FMCG marketing agency questions
Yes. We plan media around ranged stores and key dates, then report on reach, brand lift and sales data side by side, in a format that supports your range review conversations.
We plan retail media alongside your social and programmatic, so it works with the rest of your activity. Where your retailer's team runs the buying, we brief and coordinate with them.
It depends on your category, distribution and growth stage. We set a split from your goals, then show what each part delivers, and most brands invest $10K or more a month in media.
We focus media on regions and stores where you are ranged, drive trial with sampling and creators, and build early sales momentum you can show the retailer.
Both. Our in-house team makes video, statics and creator content, and the same team plans and buys the media, so creative and placement are built together.
Yes. We run sample request campaigns on social with clean data capture, then follow up with email and retargeting so trial turns into repeat purchase.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
FMCG marketing guides
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777