- Healthcare
- Clinics and practices
Healthcare marketing agencyMore of the right patients
Sneaky Digital is a healthcare marketing agency that plans, makes and runs patient campaigns for Australian clinics, practices and health brands. We cover Google, Meta, SEO and programmatic, write every ad within AHPRA rules and track each call and booking back to the campaign that earned it.
Brands we grow.
CLIENTSWho our healthcare marketing agency works with
Every part of health buys differently. A surgeon needs referrers and informed patients. A GP clinic needs locals who book online tonight. A health brand needs buyers who trust the product. We build each campaign around how your patients actually choose.
WHICH ONE ARE YOU?
Informed patients, and referrers who remember your name
Patients usually arrive with a GP referral, then research before they book. We build the search presence, education content and referrer campaigns that make your practice the name they recognise, all within AHPRA rules.
See moreTalk to us about itFuller appointment books from your own suburbs
Families choose a GP close to home and often book online after hours. We run local search, Google Business Profile and Meta campaigns by clinic, so each location fills its own books and new doctors build their lists sooner.
See moreTalk to us about itConsult bookings that stay inside the advertising rules
Cosmetic advertising is under closer watch than ever. We make Meta, TikTok and Google campaigns that educate and build trust without before and after shortcuts, then follow every enquiry through to a booked consult.
See moreTalk to us about itNew patients for the services you want to grow
Physio, psychology, dental and allied health clinics often get leads that never answer the phone. We point Google and Meta at the services with capacity, screen out poor-fit enquiries and track which campaigns become first appointments.
See moreTalk to us about it
The problems we see. The Sneaky fixes we deliver.
Clinic owners and practice managers tell us the same things on almost every first call. Here is what usually goes wrong, and what we do about it.
Enquiries that never pick up the phone
Cheap lead forms fill a spreadsheet, not a diary. We add qualifying questions, send ads to booking pages that work and judge every campaign on appointments booked, not leads collected.
Nobody can say which ads bring in patients
We connect your ads to calls, online bookings and your practice software where it allows, so you can see which campaign, service and clinic each new patient came from.
Worried an ad could breach AHPRA rules
Every headline, image and claim is checked against AHPRA and TGA advertising rules before it runs. No testimonials about clinical care, no outcome promises and clear terms on any offer.
Told Google is too expensive for a clinic
Google is where patients go when they already need care. We build tight campaigns around the services and suburbs that pay, cut the searches that waste money and set budgets from what a new patient is worth.
A practice manager doing marketing after hours
We work alongside your practice manager or marketing lead, taking on the planning, creative, media and reporting so they can get back to running the clinic. One senior team, one monthly plan.
Every clinic in the group fighting for budget
For multi-site groups we split campaigns by location, so a busy metro clinic never starves a quieter regional one. Each site gets its own reporting and the group sees the whole picture.
How we grow a healthcare practice
- 01
Map the patient journey
We learn your services, capacity, referral sources and what a new patient is worth, then map how patients find and choose a practice like yours.
- 02
Set up tracking first
Calls, bookings and forms are tracked before a dollar is spent, so every report shows patients, not clicks.
- 03
Make compliant creative
Our in-house team writes and designs the ads, landing pages and video, checked against AHPRA rules before your practitioners sign off.
- 04
Run, test and report
We shift budget towards the services, suburbs and channels that book patients, and report each month in plain English, ready for the partners or the board.
Channels that bring patients in
Google Ads
Patients search when they need care. As your Google Ads agency, we run Search and Performance Max by service and location, with every call and booking tracked.
Local SEO
Most clinic choices start on a map. Our local SEO agency team builds Google Business Profiles and location pages that win nearby searches.
Meta ads
Facebook and Instagram reach people before they search, which suits elective care and new clinics. Our Meta ads agency work turns that attention into booked consults.
Programmatic advertising
Google and Meta restrict some health categories. Our programmatic advertising agency team reaches patients and referrers on premium sites, apps and streaming TV.
AI search optimisation
Patients now ask ChatGPT which clinic to see. AI search optimisation helps your practice become the answer it gives.
Tracking and analytics
GA4 conversion tracking ties every call, form and booking to the campaign behind it, so you know your cost per new patient.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Healthcare marketing questions
Yes. We write every ad and landing page against AHPRA's advertising guidelines, which means no testimonials about clinical care, no promises about outcomes and clear terms on any offer. Your practitioners still sign off before anything runs.
Usually Google first, because those people already need care and are choosing a provider. Meta suits elective services, new clinics and building awareness in your area, and the two work better together once tracking is in place.
Work backwards from what a new patient is worth and how many you can see. Our healthcare clients typically invest $10K or more a month in media, and we show the cost per new patient so you can decide when to scale.
Usually, yes. Many booking platforms can pass bookings back to GA4 and your ad accounts. Where one can't, we track the click to book and match it against your appointment reports.
Yes. For groups, each clinic gets its own campaigns, budget and reporting, all managed from one account so your locations never bid against each other.
Yes. We market medical device, sleep health and wellness brands online as well as clinics, with ecommerce campaigns written to stay within TGA advertising rules.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Healthcare marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777