• Recruitment

Recruitment marketing agency
Better briefs. Better candidates.

Sneaky Digital is a recruitment marketing agency for Australian recruitment firms and employers. We run client campaigns that win new briefs and candidate campaigns that reach people who aren't on job boards, across Meta and Google, with every application and enquiry tracked.

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Brands we grow.

CLIENTS
Evolution Early Learning Early learningPiptree Early Learning Early learningCPAP Direct HealthAustralian Plants Online EcommerceChrisco EcommerceStilla EcommerceSearles EcommerceMove Yourself ServicesBonza ServicesHello Harry HospitalitySue's Burgers & Shakes HospitalitySukin FMCGThe Chocolateries FMCGWoodsong PropertyUnity Park PropertyFinancial Dispute Legal LawButler McDermott Lawyers LawSpire Law LawVicVet HealthOn Point Family Practice HealthOrthopaedics Queensland HealthSupreme Dental Group HealthDelight Dental Spa HealthBetaView TradeHello Trader Trade
WHO WE WORK WITH

The recruiters and employers we work with

An agency chasing new clients and an employer hiring shift workers across many sites need different plans. We start with the roles you fill and who you fill them for, then build the campaigns around that.

WHICH ONE ARE YOU?

Recruitment agencies

New client briefs, not just new candidates

Agencies need both sides of the placement. We run employer campaigns that win new client briefs in your sectors, alongside candidate campaigns for the roles on your books.

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Health and care roles

Reaching nurses, carers and support workers

Care and health roles are hard to fill. We reach qualified workers on Meta and Google with ads that show the real job, and keep every claim about pay and conditions accurate.

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Trades and industrial

Finding workers who never check job boards

Tradies, drivers and labourers are rarely browsing job sites. We use short video and mobile-first applications so they can apply from the site or the truck in a few taps.

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Employers hiring at volume

Employer brand campaigns that bring in applicants

For employers hiring across many locations, we work alongside your talent team to build an employer brand people recognise and campaigns that keep applications coming for every site.

See moreTalk to us about it
OUR WORK

Recruitment ads we've made

See all early learning work
PROBLEMS AND FIXES

The problems we see. The Sneaky fixes we deliver.

Recruiters and talent teams tell us where hiring has stalled. These are the problems we fix most often.

Sound familiar? Let's talk

Job boards bring the same tired applicants

THE FIX

We reach passive candidates on Meta, Instagram and Google with ads built around the job itself, so people who weren't looking still stop and apply.

Candidates drop off halfway through applying

THE FIX

We build short, mobile-first application pages that ask only what you need upfront, so more candidates finish and your team follows up the rest.

We need new clients, not just candidates

THE FIX

We run client campaigns aimed at hiring managers and HR leads in your sectors, with content that shows how you fill the roles they find hardest.

Hard-to-fill roles sit open for weeks

THE FIX

We build always-on talent pools by role type, so candidates are already warm and in your database when the next role opens.

Meta keeps limiting our job ads

THE FIX

Job ads face extra rules on Meta, including limits on targeting. We build campaigns that work within them and still reach the right people.

We can't tell which ads lead to placements

THE FIX

We connect applications to your ATS or CRM, so you see cost per placement and cost per new client, not just cost per click.

How we work with recruitment

How we fill roles and win clients

  1. 01

    Know the roles

    We start with the roles you fill most, margin per placement and where good candidates come from, so every target is set on placements.

  2. 02

    Track to placement

    Applications and enquiries connect to your ATS or CRM, so every channel is judged on placements and new clients, not clicks.

  3. 03

    Make ads people apply to

    Short video, real team members and clear details on pay and conditions make ads that stand out from a list of job titles.

  4. 04

    Build talent pools

    Retargeting and email keep candidates warm between roles, while budget moves to the role types and regions that place.

CHANNELS

Channels that fill roles and win briefs

All services

Meta ads

Most good candidates aren't job hunting, but they are on Facebook and Instagram. Our Meta advertising agency team reaches them with ads about the job and the team.

Google Ads

People searching for a role or a recruiter are ready to act. As your paid search agency, we run candidate and client campaigns by role, sector and region.

TikTok ads

Younger workers and trades respond to short, honest video. Our TikTok advertising agency makes and runs ads that show what the job is really like.

Video ads

A short clip from the site or the team says more than a job description. Our video ads agency work turns real roles into ads people watch.

Landing pages and CRO

A quick mobile application gets more people to the finish. Our CRO agency work builds and tests application and enquiry pages.

Email marketing

Your candidate database is an asset. Our email marketing agency team sends new roles to the right people and keeps clients in touch.

The Sneaky Digital team in a huddle, looking down at the cameraMEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.
WHO'S BEHIND IT

Your budget and your business are too important to hand to a junior.

The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.

WHAT YOU GET:
Agency owner client management
Accessibility and communication
High-level and in-platform advice
Platform-specific creative campaigns
Advice, guidance, recommendations
Transparent reports and live dashboards
Let's talk
“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

Recruitment marketing questions

Can you run job ads on Meta within its employment ad rules?

Yes. Meta places limits on how job ads can be targeted, and those rules keep changing. We build campaigns that follow them and lean on creative, retargeting and your own data to reach the right people.

Do you run campaigns to win new recruitment clients?

Yes. Client campaigns target hiring managers and HR leads in your sectors through search, content and email, and run separately from candidate campaigns so each is measured on its own.

Can you reach candidates who aren't looking for a new job?

Yes. Many good candidates never visit a job board. We reach them on Meta, Instagram and TikTok with ads about the job and the team, then make applying quick on a phone.

Will your tracking connect to our ATS?

Usually, yes. We pass applications into your applicant tracking system or CRM and follow them to interview and placement, so you see what each channel really delivers.

How do you keep pay and conditions in job ads accurate?

We write ads from the role details you confirm, avoid vague promises and update ads when pay or conditions change. You approve every ad before it runs.

Do you work with employers hiring directly, not just agencies?

Yes. We work alongside talent and HR teams at employers hiring at volume, building employer brand campaigns and application pages for every site.

A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

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