- Franchise Groups
- Franchise networks
Franchise marketing agencyEvery location gets its share
Sneaky Digital is a franchise marketing agency for Australian franchisors and multi-site groups. We run national brand campaigns and local ads for every franchisee from one structure, so head office keeps control of the brand and every location sees results it can trust.
Brands we grow.
CLIENTSThe franchise networks we grow
An emerging brand with a handful of sites and a national system with hundreds need different plans. We start with your marketing fund, your franchisees and how customers find each location, then build the structure around them.
WHICH ONE ARE YOU?
New franchisees, not just new customers
Growing the network means finding the right people to run it. We run franchisee recruitment campaigns that qualify enquiries on capital and fit, then track them through to signed agreements.
See moreTalk to us about itJobs booked for every territory
Cleaning, lawn care, pest and trade franchises live on local search. We run Google Ads and local SEO by territory, so jobs reach the right franchisee and nobody pays for leads outside their area.
See moreTalk to us about itMulti-site clinics with one clear voice
Dental, physio, vet and allied health groups need local bookings within strict advertising rules. We keep every clinic visible, with claims and creative controlled centrally.
See moreTalk to us about itOpenings and promotions that land locally
New store openings, gym pre-sales and national promotions need local reach fast. We plan launch campaigns by catchment and keep national offers consistent across every site.
See moreTalk to us about itFranchise ads we've made
The problems we see. The Sneaky fixes we deliver.
Franchisors and network marketing managers tell us where growth is stuck. These are the problems we fix most often.
Metro stores soak up the budget
We split spend by territory and set rules for each location, so regional franchisees get fair reach and the marketing fund is spent where it is owed.
Franchisees run their own ads off brand
We give franchisees approved local ads built from national creative, so they get local activity without drifting on brand, offers or claims.
Our ad accounts compete with each other
We rebuild accounts into one clean structure with clear territories, so locations stop bidding against each other for the same customer.
Franchisees ask where their levy goes
Each franchisee gets reporting for their own location, showing spend, enquiries and sales, so conversations about the marketing fund are based on facts.
Creative can't keep up with every site
Our team makes national creative with local versions for each site, suburb and offer, so every location has fresh ads without a new brief each time.
Google profiles are a mess across the network
We clean up every Google Business Profile, fix duplicate and outdated listings, and keep hours, photos and posts managed from one place.
How we grow a franchise network
- 01
Map the network
We start with territories, the marketing fund, franchisee targets and how customers find each site, so the plan reflects how the network makes money.
- 02
One structure, clean tracking
Ad accounts, tracking and Google profiles are set up so every lead and sale is tied to the right location.
- 03
National brand, local ads
We make national campaigns with local versions for every site, so the brand stays consistent while each franchisee gets activity in their area.
- 04
Report and rebalance
Head office and franchisees see results by location, and budget moves to the territories and offers that perform.
Channels that grow every location
Google Ads
Local customers search for a business near them. As your Google Ads agency, we run campaigns by territory, so each enquiry goes to the right franchisee.
Local SEO
Every location needs to show up in map searches. Our local SEO agency team manages Google Business Profiles and location pages across the network.
Facebook ads
Local awareness and offers reach customers before they search. Our Facebook ads agency team runs suburb-level campaigns built from national creative.
Programmatic advertising
National launches need reach across news, apps and streaming TV. Our programmatic advertising agency team buys it by catchment for every site.
Creative campaigns
One strong national idea, adapted for every site. Our creative campaign agency work keeps the brand consistent across the network.
Conversion tracking
Head office and franchisees need to trust the numbers. Our conversion tracking agency work ties every lead and sale to its location.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Franchise marketing questions
We agree rules with head office, usually by territory, population or contribution, then set budgets for each location to match. Reporting shows each franchisee what was spent in their area.
Yes, within guardrails. We give them approved templates and offers, or run local ads for them, so local activity never strays from the brand.
Both. Emerging brands need a structure that will scale, and national systems often need to clean up what has grown over time. The approach is the same, the scale differs.
Yes. We claim, clean up and manage profiles across the network, keep details consistent and connect them to local campaigns so each site shows up in map searches.
Most franchise networks we work with invest $10K or more a month in media across the network. We set the national and local split from your fund and number of locations.
Yes. Franchise recruitment runs as a separate campaign with its own audiences, tracking and rules. It reaches people with the capital and fit to own a site and tracks them to signed agreements.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
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Franchise marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777