• Professional Services

Professional services marketing agency
Win clients beyond referrals

Sneaky Digital is a professional services marketing agency for Australian firms that sell expertise. We run search, programmatic and content as one plan, so decision makers find you, trust you and get in touch. Every enquiry is tracked to a signed client, not just a form fill.

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Brands we grow.

CLIENTS
Evolution Early Learning Early learningPiptree Early Learning Early learningCPAP Direct HealthAustralian Plants Online EcommerceChrisco EcommerceStilla EcommerceSearles EcommerceMove Yourself ServicesBonza ServicesHello Harry HospitalitySue's Burgers & Shakes HospitalitySukin FMCGThe Chocolateries FMCGWoodsong PropertyUnity Park PropertyFinancial Dispute Legal LawButler McDermott Lawyers LawSpire Law LawVicVet HealthOn Point Family Practice HealthOrthopaedics Queensland HealthSupreme Dental Group HealthDelight Dental Spa HealthBetaView TradeHello Trader Trade
WHO WE WORK WITH

The firms we help grow

A business broker needs sellers and buyers. A recruiter needs clients and candidates. A consultancy needs a handful of the right decision makers. We start with how your firm wins work, then build the plan around that sale.

WHICH ONE ARE YOU?

Business brokers

Sellers ready to list, buyers ready to act

Brokers need two audiences at once. We run seller campaigns that build trust with owners planning an exit, and buyer campaigns that put listings in front of people with the funds to act.

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Recruitment

Client briefs and candidates, both covered

Recruitment firms win on both sides of the placement. We run employer campaigns for new client briefs and candidate campaigns for hard-to-fill roles, each tracked on its own.

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Consultancies and advisers

Authority that reaches decision makers

Management, strategy and advisory firms sell to a small group of senior buyers. We use search, content and programmatic to put your thinking in front of them before they draw up a shortlist.

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Engineering and design firms

Front of mind before the project is briefed

Engineering, architecture and design practices win work through reputation and relationships. We keep your firm visible to developers, businesses and project managers while projects are still being planned.

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PROBLEMS AND FIXES

The problems we see. The Sneaky fixes we deliver.

Partners and directors tell us where new business has stalled. These are the problems we fix most often.

Sound familiar? Let's talk

Almost all our work comes from referrals

THE FIX

Referrals are worth keeping, but they are hard to plan around. We build search and content that bring in new clients alongside them, so growth doesn't depend on who happens to recommend you.

We get enquiries, just not the right ones

THE FIX

We target by service, deal size and decision maker, cut the searches that attract poor-fit leads and qualify on the landing page, so your team spends time on clients worth winning.

Our website undersells our expertise

THE FIX

We rebuild the pages your ads point to around the problems clients bring you, with clear services, credentials and a simple way to book a call.

Long sales cycles hide what's working

THE FIX

We track every enquiry from first click to signed client in your CRM, so you can see which channels bring in work months after the first visit.

Nobody has time to write content

THE FIX

We turn your team's knowledge into articles, guides and ads through short interviews, so the firm shows its expertise without taking fee earners off client work.

AI tools recommend competitors, not us

THE FIX

We structure your site and content so ChatGPT, Gemini and Google's AI answers understand what your firm does, who it helps and why it is credible.

How we grow professional services brands

How we win clients for professional firms

  1. 01

    Map how you win work

    We start with your best clients, fee levels and sales process, so every target is set on signed work, not cheap leads.

  2. 02

    Track to signed clients

    Forms, calls and booked meetings connect to your CRM, so each channel is judged on the clients it actually brings in.

  3. 03

    Build authority content

    Articles, guides and ads show how your firm thinks, giving decision makers a reason to trust you before the first call.

  4. 04

    Scale what wins work

    Budget moves to the services, audiences and channels bringing in signed clients, while email and retargeting keep longer deals warm.

CHANNELS

Channels that bring in business clients

All services

Google Ads

Buyers search when they need advice now. As your paid search agency, we run campaigns by service and deal type, built to book meetings, not collect form fills.

SEO

Service pages and articles that rank keep enquiries coming between campaigns. Our SEO agency work builds that visibility for the services you most want to sell.

AI search

Decision makers now ask AI tools for recommendations. Our AI search optimisation agency work helps those answers understand and name your firm.

Programmatic advertising

Reach senior buyers across news, business sites and apps while they are reading. Our programmatic agency team handles the targeting, buying and creative.

B2B lead generation

Some firms need a steady flow of new conversations. Our B2B lead generation agency work builds offers and funnels that qualify leads before they reach you.

Email marketing

Most clients take months to decide. Our email marketing agency team builds nurture sequences that keep your firm in mind until they are ready.

The Sneaky Digital team in a huddle, looking down at the cameraMEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.
WHO'S BEHIND IT

Your budget and your business are too important to hand to a junior.

The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.

WHAT YOU GET:
Agency owner client management
Accessibility and communication
High-level and in-platform advice
Platform-specific creative campaigns
Advice, guidance, recommendations
Transparent reports and live dashboards
Let's talk
“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

Professional services marketing questions

Which professional services firms do you work with?

Consultancies, advisory firms, business brokers, recruiters and engineering and design practices. If you sell expertise to other businesses and want more of the right clients, we can likely help.

Can marketing reduce our reliance on referrals?

Yes, and it works best alongside them. Referrals stay valuable, while search, content and programmatic bring in clients who don't know anyone who knows you, so growth is easier to plan.

How do you market a firm with a long sales cycle?

We keep your firm in front of prospects for the months they take to decide, using retargeting, email and useful content, and track each lead through to a signed client in your CRM.

Do our partners need to write the content themselves?

No. A short interview is usually enough. We turn your thinking into articles, guides and ads, and you approve everything before it goes live.

What should a professional services firm spend on marketing?

Most firms we work with invest $10K or more a month in media. We set the split from your fees, client value and how many new clients your team can take on.

How do you measure success for a professional services firm?

By qualified enquiries, meetings booked and clients signed, not clicks. We connect your CRM so you can see the cost of each new client by service and channel.

A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

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