- Home care and Support at Home
Home care marketing agencyChosen when the funding lands
Sneaky Digital is a home care marketing agency for Support at Home providers. We help older Australians and their families find you when they are choosing a provider, understand your services and prices and get in touch, with every enquiry tracked through to a new client.
Brands we grow.
CLIENTSHome care providers we work with
A large not-for-profit, a growing private provider and a regional service all compete for the same moment: when someone is ready to choose. We start with the regions and services where you have capacity, then build the plan around them.
WHICH ONE ARE YOU?
A trusted name, found when families search
Long-standing providers are known in the community but often hard to find online. We bring that reputation to search and social, with clear service and pricing pages that make choosing you easy.
See moreTalk to us about itGrowth in the regions you can staff
Growing private providers need clients where they have workers. We run campaigns region by region, matched to your rostering capacity, and pause spend where you can't take new clients.
See moreTalk to us about itLocal care that local families know about
In regional areas, word of mouth and local search carry a lot of weight. We build your Google presence town by town and reach families through local media, social and community channels.
See moreTalk to us about itClinical care at home, explained clearly
Nursing, physio and other allied health at home need careful wording. We promote these services accurately, within aged care and AHPRA rules, to clients and the GPs and hospitals who refer them.
See moreTalk to us about itHome care ads we've made
The problems we see. The Sneaky fixes we deliver.
Home care providers tell us the move to Support at Home changed how clients choose. These are the problems we hear most, and how we fix them.
Clients choose a provider before they find us
We build visibility around the moments after assessment, with local search, Google Ads and clear pages on how to start with you, so you're on the shortlist when it is made.
Our prices are hard to compare
We help you present Support at Home prices and services clearly on your website, consistent with what you publish on My Aged Care, so families can compare like with like.
Enquiries arrive where we have no staff
We target campaigns by postcode to match your workforce, so you pay for enquiries you can serve and move budget as rosters change.
Families don't understand Support at Home
We create plain-English guides and short videos on assessments, classifications and contributions, so families understand the steps and see you as the provider who explained them.
Enquiries that never become service agreements
We track each enquiry through your intake process, find where it stalls and set up follow-up email and SMS so families don't drift to another provider while they decide.
Unhappy clients elsewhere don't know we exist
Clients can change provider when their needs aren't being met. We reach people already receiving care with clear information on how changing works and what you offer.
How we grow a home care provider
- 01
Map capacity by region
We look at where you have workers, the services with room and what a client is worth over time, so campaigns target regions you can actually serve.
- 02
Make choosing simple
Service pages, pricing and a clear first step come first, so older people and families can compare you and get in touch without confusion.
- 03
Reach clients and families
Search catches people choosing now. Social, programmatic and local audio reach older people and adult children before they need care.
- 04
Track to new clients
Each month you see enquiries, intake calls and new clients by region and channel, in plain English, with the next steps we plan.
Channels that bring in home care clients
Google Ads
People search for home care once funding is approved. As your Google Ads agency, we run Search by region and service, matched to your workforce.
Local SEO
Families look for care close to home. Our local SEO agency work keeps each service area visible in local searches and on the map.
Facebook ads
Older Australians and adult children both use Facebook. Our Facebook ads agency team reaches them by region, with clear and respectful messages.
Podcast and audio
Local radio and streaming audio reach older listeners at home. Our podcast and audio advertising agency team plans and writes the spots.
Email marketing
Many people wait between assessment and funding. Our email marketing agency team keeps them informed so you're the provider they know.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Home care marketing questions
Support at Home replaced Home Care Packages and Short-Term Restorative Care from 1 November 2025. People choose a registered provider once they are assessed and allocated funding, so being visible and easy to compare at that point matters more than ever.
Yes, and clear pricing helps families choose. We make sure prices in ads and on your site match what you publish on My Aged Care and explain client contributions accurately.
Yes. We set campaigns by postcode or radius around your workforce and adjust them as rosters change, so you are not paying for enquiries you can't take on.
Adult children often arrange care for a parent from another city. We target them through the searches they make about the parent's area, with content written for someone organising care from a distance.
Yes. Some clients top up funded care or pay privately for extra help. We run separate campaigns for private services so the message, pricing and audience are clear.
Many people wait between assessment and funding. We keep in touch with helpful content and, where you offer it, private services in the meantime, so you're the provider they know when funding arrives.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Home care marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777