- Health and wellness
Health and wellness marketing agencyGrowth within the rules
Sneaky Digital is a health ecommerce marketing agency for Australian wellness brands. We run Meta, Google and TikTok campaigns for supplements, medical devices and wellness products, with every ad and landing page written within TGA rules and platform health policies.
Brands we grow.
CLIENTSThe health and wellness brands we work with
A supplement brand, a medical device retailer and a wellness label all sell online, but each faces different rules. We check what applies to your products first, then plan campaigns that grow sales without risking your ad accounts or your listing.
WHICH ONE ARE YOU?
Clear, compliant claims that still sell
Listed medicines can only make claims that match their approved indications. We write ads and product pages that stay inside those indications and build trust through clear product information.
See moreTalk to us about itConsidered purchases, explained clearly
Devices such as sleep and mobility equipment are researched carefully before purchase. We run search campaigns and helpful content that answer buyer questions factually and make ordering easy.
See moreTalk to us about itProducts that aren't medicines, sold carefully
Not every wellness product is a therapeutic good, but claims can still tip it into TGA territory. We keep wording factual so your products stay on the right side of that line.
See moreTalk to us about itRepeat orders built on trust
For products people use every day, we focus on subscriptions, reorder reminders and clear communication, so customers come back without pushy offers.
See moreTalk to us about itHealth and wellness ads we've made
The problems we see. The Sneaky fixes we deliver.
Health and wellness brands face strict rules and platforms that flag first and ask later. These are the problems we hear most, and how we fix them.
Our ads keep getting rejected for health claims
We review copy, images and landing pages against Meta, Google and TikTok health policies before launch, and handle appeals when a compliant ad is flagged.
We're not sure what the TGA lets us say
We write within the Therapeutic Goods Advertising Code, matching claims to your product's approved indications and including the required statements, so your team can sign off with confidence.
Influencers want to promote us, but the rules changed
Paid or gifted influencers can't give testimonials for therapeutic goods. We use factual product demonstrations, practitioner education and how-to content that stay within the Code.
Our ad account was restricted and sales stopped
We work through platform reviews, fix the causes and set up backup accounts and channels, so one restriction doesn't take the whole business offline.
Customers buy once and never reorder
We build reorder reminders and subscription flows timed to how long each product lasts, so customers have what they need without heavy discounting.
Search terms for our products are restricted
Some health keywords can't be targeted directly. We build campaigns around the questions buyers ask and the product categories that are allowed.
How we grow a health and wellness brand
- 01
Check the rules first
We confirm how each product is classed and which rules apply, from the TGA Code to each platform's health policy, before planning any campaign.
- 02
Write compliant creative
Ads and landing pages are written factually, with claims matched to approved indications and required statements in place, then reviewed before they run.
- 03
Launch on the right channels
We choose channels where your products can be advertised clearly, with search for people already researching and social for education.
- 04
Build repeat customers
Email, reorder reminders and subscriptions keep customers supplied, while reporting shows which products and channels grow the business.
Channels for health and wellness brands
Google Ads
People research health products before they buy. As your Google Ads agency, we run Search and Shopping within Google's healthcare policies.
Meta ads
Facebook and Instagram suit education and product demonstrations. Our Meta ads agency team keeps every ad inside Meta's health rules.
TikTok ads
Short, factual how-to videos explain products well. Our TikTok advertising agency work keeps claims careful and targets adults only.
Email marketing
Reorders keep a health brand steady. Our email marketing agency team builds reminder and subscription flows timed to each product.
Ecommerce SEO
Many buyers start with a question, not a brand. Our ecommerce SEO agency work builds helpful, factual pages that answer it.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Health and wellness marketing questions
Influencers can share factual information, but under the Therapeutic Goods Advertising Code people who are paid or given free product can't give testimonials for therapeutic goods. We plan creator content that stays within that line.
Claims must match the indications your product is listed with on the ARTG, and ads need the mandatory statements. We write copy that stays within those indications and keep a record of what each ad says.
Yes. We run campaigns for devices sold online, such as sleep and mobility equipment, with factual, careful copy that explains how products work and who they are for.
We work through the review, fix what triggered it and resubmit. We also spread sales across channels and email so one restriction doesn't stop the business.
They can. If your ads make therapeutic claims, the product may be treated as a therapeutic good. We keep wording factual so general wellness products aren't caught by accident.
We focus on convenience: reorder reminders, flexible delivery and clear product information. Customers stay because the subscription is easy, not because of a deep discount.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Health and wellness marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777