- Home and garden
Home and garden marketing agencySales planned around seasons
Sneaky Digital is a garden ecommerce marketing agency for Australian home and garden brands. We plan Meta, Google Shopping, email and SEO around planting seasons, weather and stock, so your ads push what customers want this month and not what sold out last month.
Brands we grow.
CLIENTSThe home and garden brands we grow
A nursery shipping live plants, a garden supplies retailer and a homewares brand all sell to people improving where they live. Their seasons, shipping limits and margins differ, so we start with your catalogue and calendar before we plan any campaigns.
WHICH ONE ARE YOU?
Live plants, sold in the right season
Plants sell when it is time to plant, and some can't ship to every state. We plan campaigns by planting season and region, and keep Shopping ads limited to stock that can reach the buyer.
See moreTalk to us about itBig catalogues that move with the weather
From potting mix to irrigation, demand shifts with rain and heat. We structure Shopping campaigns by category and season, so budget follows what gardeners are buying right now.
See moreTalk to us about itProducts people browse before they buy
Homewares buyers save, compare and come back. We use Meta, visual creative and email to stay in front of them until they are ready to order.
See moreTalk to us about itBigger tickets, longer decisions
Outdoor furniture, sheds and planters cost more and ship heavier. We build campaigns that answer delivery and size questions upfront and follow up with buyers who are still deciding.
See moreTalk to us about it
The problems we see. The Sneaky fixes we deliver.
Home and garden brands deal with weather, seasons and stock that won't wait. These are the problems they bring to us most, and how we fix them.
Sales drop off a cliff after spring
We plan a year-round calendar with autumn planting, winter projects, indoor lines and gifting, so the business has something to sell and promote in every season.
Ads keep running on products that are out of stock
We connect stock levels to your feeds and campaigns, so out-of-stock and off-season products drop out of ads automatically and budget moves to what you can ship.
Shipping costs eat the margin on bulky items
We report margin after shipping by product, then focus ads on the lines and regions that stay profitable and use bundles to lift order size on heavy items.
We can't ship plants to every state
We set up feeds and campaign targeting by state, so ads for restricted products only show where you can legally send them, and nobody orders what can't be delivered.
Our how-to content gets read but doesn't sell
We link guides and planting calendars to the products they mention, then use email to turn readers into buyers when the season comes around.
A wet weekend wipes out a whole campaign
We watch the weather and adjust budgets and messaging quickly, shifting to indoor plants, online browsing and planning content when gardeners are stuck inside.
How we grow a home and garden brand
- 01
Map the seasons
We build a calendar of planting windows, weather patterns, sale events and stock arrivals for your range, so campaigns are planned months ahead.
- 02
Tidy the catalogue
Feeds are set up with seasons, regions, sizes and shipping rules, so Shopping and Meta catalogue ads only show products that can be bought and delivered.
- 03
Make creative that inspires
Our team makes video, statics and UGC showing products in real homes and gardens, with clear answers on size, care and delivery.
- 04
Scale with the season
Budgets rise ahead of peak weeks and ease off when demand drops, while email keeps past customers coming back for the next season.
Channels that grow home and garden sales
Google Shopping
Gardeners search for products by name and size. As your Google Ads agency, we run Shopping and Performance Max split by season and stock.
Meta ads
Facebook and Instagram are where people get ideas for their homes and gardens. Our Meta ads agency work turns that inspiration into orders.
Email marketing
Seasons come back every year, and so should your customers. Our email marketing agency team builds planting reminders and seasonal campaigns.
Ecommerce SEO
How-to and category searches peak with the seasons. Our ecommerce SEO agency work builds pages that rank before demand arrives.
Video ads
Showing a product in a real garden answers more questions than a photo. Our video ads agency team makes short clips for social and YouTube.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Home and garden marketing questions
Earlier than most expect. We start building audiences and testing creative in late winter, so campaigns are already performing when the first warm weekends bring buyers out.
Yes. Several states restrict which plants can be sent in. We set up feed rules and location targeting so ads only show where you can deliver.
We report margin after shipping for each product and region, then put budget behind the items and areas that still pay. Bundles and free shipping thresholds help lift order value.
Yes. Many of our home and garden clients sell in stores as well as online. We plan campaigns that build the brand everywhere it is sold, not just on your website.
We plan quieter months around indoor plants, maintenance, gifting and planning content, and use email to keep past customers engaged until the next peak.
They can when they link to the right products and are timed for the season. We plan content around what people search before they buy, then connect it to email and remarketing.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Home and garden marketing guides
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777