- Medical devices and sleep health
Medical device marketing agencySales within TGA rules
Sneaky Digital is a medical device marketing agency for Australian brands and retailers selling health equipment. We run ecommerce, Google and Meta campaigns for products such as CPAP machines and home health equipment, written within the TGA Advertising Code, with every sale tracked.
Brands we grow.
CLIENTSMedical device businesses we work with
A sleep health retailer, a mobility equipment store and a brand selling to clinics all sell regulated products, but to very different buyers. We start with your ARTG entries, your margins and how your customers buy, then build the plan around them.
WHICH ONE ARE YOU?
Sleep therapy equipment people can buy with confidence
CPAP machines, masks and accessories are researched carefully before purchase. We run Shopping and Search for people comparing equipment, with accurate product information and reminders for mask and filter replacements.
See moreTalk to us about itEquipment found by the people who need it
Mobility aids, monitors and daily living equipment are often bought by family members. We reach both the user and the person helping them choose, with clear product pages and campaigns built around real needs.
See moreTalk to us about itA big catalogue, kept compliant and in stock
Retailers with hundreds of regulated products need clean feeds and careful ad copy. We keep Shopping feeds accurate, avoid claims platforms reject and focus spend on lines with margin and stock.
See moreTalk to us about itDevices in front of the clinicians who choose them
Some devices are bought by clinics, hospitals or allied health practices. We run B2B lead generation to practice owners and buyers, with content that answers clinical and practical questions.
See moreTalk to us about it
The problems we see. The Sneaky fixes we deliver.
Device brands and retailers tell us where sales have stalled. These are the problems we fix most often, and how.
Shopping feeds full of errors and disapproved items
We clean up product titles, attributes and landing pages against Google's healthcare policies, apply for certification where a product needs it and keep the feed healthy as your range changes.
Ad claims that don't match the ARTG entry
Every ad and product page is checked against the Therapeutic Goods Advertising Code and each product's intended purpose, includes the required statements and never overstates what a device does.
Buyers want advice before spending this much
Higher-priced equipment needs reassurance. We build comparison guides, setup videos and clear support and returns information, so buyers feel confident ordering online.
Shoppers compare us on price and leave
We build demand around what makes you different, such as product advice, setup support, warranty and service, so buyers choose you for more than the lowest price.
Long research journeys we can't track
Server-side tracking, GA4 and clean conversion data show which ads start the research and which close the sale, so budget isn't cut from channels doing the early work.
Selling to clinics and consumers at once
We split campaigns, messages and landing pages by audience, so consumers see plain product information and health professionals get the detail they need.
How we grow a medical device brand
- 01
Know the products
We review your ARTG entries, permitted claims, margins and top sellers, so every campaign promotes products you can advertise and want to sell.
- 02
Fix feeds and tracking
Clean product feeds, server-side tracking and accurate conversion data come first, so Google and Meta can bid on real sales.
- 03
Write within the Code
Ads, product pages and emails include the required statements and only the claims your products support, then go to your regulatory contact for sign-off.
- 04
Scale what sells
Budget moves to the products, audiences and channels returning profit, while email turns first purchases into repeat orders.
Channels that sell medical devices
Google Ads
Shopping and Search catch buyers comparing equipment. As your Google Ads agency, we keep feeds, bids and healthcare policies in step.
Ecommerce SEO
Category and product pages that rank answer buyers' questions without paying per click. Our ecommerce SEO agency work builds that traffic over time.
Meta ads
Facebook and Instagram reach people and carers before they start searching. Our Meta ads agency team builds education-led creative within the rules.
Email marketing
Consumables and accessories bring customers back. Our email marketing agency team builds replacement reminders and product guides.
B2B lead generation
Clinics and hospitals buy differently to consumers. Our B2B lead generation agency team reaches practice owners and buyers.
Conversion tracking
Long research journeys need clean data. Our conversion tracking agency work shows which channels start and close each sale.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Medical device marketing questions
Yes. Ads for therapeutic goods, including medical devices, must comply with the Therapeutic Goods Advertising Code and include the mandatory statements. Some claims about serious conditions need TGA permission first.
Generally, yes. A medical device usually has to be included in the ARTG before it can be supplied or advertised in Australia, and claims must match its intended purpose. We check each product's entry before writing any copy.
Generally yes, with care. References to treating sleep apnoea can count as a restricted representation, so we keep claims within what the TGA allows and point people to their doctor or sleep clinic for diagnosis.
Yes. Advertising aimed only at health professionals sits under different rules to consumer advertising. We run B2B campaigns to clinicians, practice owners and buyers, kept separate from your consumer ads.
Yes. Many equipment buyers use NDIS or Support at Home funding. We explain funding options accurately without implying approval, and reach the carers and therapists who help choose equipment.
Usually both, with clear roles. Your own store keeps the customer and the margin, while marketplaces can add reach. We plan pricing, feeds and ad spend so the two don't compete for the same buyer.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Medical device marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777