- Law
- Law firms
Law firm marketing agencyBetter matters, not more calls
Sneaky Digital is a law firm marketing agency that brings Australian firms the matters they want, not more calls to screen. We run Google, SEO, Meta and programmatic by practice area, qualify enquiries before they reach a lawyer and track each new matter back to the campaign that found it.
Brands we grow.
CLIENTSPractice areas we market
Each practice area has its own clients, searches and rules. We build separate campaigns for each, so a family law enquiry never competes with a commercial dispute for the same budget.
WHICH ONE ARE YOU?
Business clients with matters worth taking on
Commercial clients rarely click the first ad they see. We reach directors and finance leaders through search, programmatic and content, and screen out the small matters that tie up partner time.
See moreTalk to us about itCalm, discreet campaigns for a hard moment
People looking for a family lawyer are often stressed and searching late at night. We write sensitive ads and pages that build trust quickly and make the first call feel easy.
See moreTalk to us about itClaims enquiries that stay within the advertising rules
Personal injury advertising is restricted in several states. We plan campaigns that stay inside the rules where you practise, then qualify enquiries so your team spends its time on viable claims.
See moreTalk to us about itSeparate campaigns for every practice area
Full-service and multi-office firms need each team to grow without taking budget from the others. We split campaigns, budgets and reporting by practice and office, so partners see exactly what their area returns.
See moreTalk to us about itLaw firm ads we've made
The problems we see. The Sneaky fixes we deliver.
Partners and practice managers tell us much the same story when marketing isn't pulling its weight. Here is what we change.
Partners wasting hours on poor-fit enquiries
We tighten keywords and audiences, add triage questions to forms and filter out the small matters you don't take, so lawyers spend their time on enquiries worth a call.
Plenty of volume from Performance Max, little quality
Broad automated campaigns chase cheap clicks. We rebuild around the matter types you want, block the searches that bring the wrong ones and feed back which enquiries became clients.
SEO you pay for but can't see working
Each month you see what was done, which pages rank, which searches bring enquiries and how many became matters. No mystery and no jargon.
Clients now ask ChatGPT for a lawyer
AI assistants are becoming a referral source. We make your firm, practice areas and expertise clear and consistent across the web, so AI tools can find and recommend you.
Growth that depends on referrals
Referrals are valuable but hard to scale. We build a steady second source of new matters from search and social, so growth doesn't rely on who mentioned you this month.
Worried ads will look cheap or break the rules
Every ad is written to protect your firm's reputation and checked against the conduct rules for legal advertising where you practise. Nothing that reads like ambulance chasing.
How our law firm marketing agency works
- 01
Pick the matters you want
We start with the practice areas, matter types and client value you want more of, and the enquiries you would rather not see.
- 02
Track enquiries to matters
Calls, forms and chats are tracked and matched to your practice management system where it allows, so you can see which campaigns open new files.
- 03
Write with authority
Our in-house team writes ads and pages that sound like a firm clients can trust: clear, calm and specific to each practice area.
- 04
Refine every month
We cut the searches that bring poor enquiries, move budget to the matters that pay and report to partners in plain English.
Channels that bring in new matters
Google Ads
People search for a lawyer when the need is urgent. Our Google Ads agency team runs campaigns by practice area and location, built for quality over volume.
SEO
Strong rankings for the right legal searches bring enquiries without paying per click. Our SEO agency work targets the matters you want, not just traffic.
AI search optimisation
Clients are asking ChatGPT and Gemini which firm to call. AI search optimisation helps your firm become one they name.
Programmatic advertising
Reach company directors, finance leaders and other hard-to-find audiences on premium sites. Our programmatic advertising agency team builds audiences that search and social can't.
Meta ads
Facebook and Instagram suit family law, wills and consumer matters. Our Meta ads agency work reaches people before they start searching.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Law firm marketing questions
We target the matter types you want, exclude the searches that bring the wrong ones and add triage questions before an enquiry reaches a lawyer. Your feedback on which enquiries became clients then sharpens the targeting.
Not always. A focused landing page for each practice area often works better and costs less than a full rebuild. If the site is slow or hard to use on mobile, we will say so plainly and fix the pages your ads rely on first.
AI tools draw on what is published about your firm across the web. Clear practice area pages, consistent directory listings and expert articles all help, and our AI search optimisation work covers each of them.
Yes. Each practice area and office gets its own campaigns, budget and reporting, so partners can see what their area spends and what it brings in.
A live dashboard plus a monthly report in plain English: enquiries by practice area, cost per enquiry and which campaigns turned into new matters. It is built to take straight into a partners' meeting.
Yes. Accounting, insolvency and other professional firms face the same challenge of attracting high-value clients and filtering out poor fits. We cover them on our professional services marketing page.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Law firm marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777