- Aged Care
- Support at Home
Aged care marketing agencyChosen by families
Sneaky Digital is an aged care marketing agency for Support at Home and residential care providers. We reach older Australians and the families helping them decide, recruit the care workers you need and keep every message within aged care rules, with each enquiry tracked to a new client or resident.
Brands we grow.
CLIENTSAged care providers we work with
Home care, residential care and retirement living are chosen by different people at different moments. We start with the services you need to fill and the people who decide, then build the plan around them.
WHICH ONE ARE YOU?
Clients who choose you when their funding comes through
Older people and families often choose a provider soon after an assessment. We make sure you're visible, clear on pricing and easy to contact at that moment, with campaigns built for Support at Home.
See moreTalk to us about itFamilies who tour, then choose your home
Moving into care is often decided quickly, with adult children doing much of the research. We help families find your homes, understand costs and book a tour, with campaigns run home by home.
See moreTalk to us about itVillage enquiries from people planning ahead
Retirement villages sell a way of life, often years before care is needed. We run campaigns that explain fees and village arrangements plainly, within state village rules, and book inspections.
See moreTalk to us about itOne brand across home, residential and community care
Larger not-for-profit and faith-based providers offer care across many services and regions. We bring brand, service and recruitment campaigns together in one plan, with reporting by service and region.
See moreTalk to us about itAged care ads we've made
The problems we see. The Sneaky fixes we deliver.
Aged care providers tell us the same things as the sector changes. These are the problems we hear most, and how we fix them.
The new Aged Care Act changed what we need to say
We review your website and campaigns against the new Act, the Statement of Rights and the strengthened Quality Standards, and rewrite messages so they are accurate, clear and respectful.
Families make the call, but we only talk to clients
Adult children often research care for a parent. We run campaigns for both, with messages and channels suited to each, and pages that help families have the conversation at home.
We can't hire enough care workers
We run recruitment campaigns that show the real work and the people doing it, reach carers who aren't on job boards and track every application by role and region.
A respected name that's hard to find online
We build local search, service pages and Google Ads around how families search for care today, so a name the community trusts shows up when they look.
Enquiries that stall before anyone signs up
We track each enquiry from first contact to new client or resident, find where people drop off and help your intake team follow up at the right time.
Reports the board can't use
We report enquiries, new clients, occupancy and applications by service and region each month in plain English, so executives and boards can see what marketing returns.
How we grow an aged care provider
- 01
Map services and capacity
We look at home care capacity, residential vacancies and staffing gaps by region, so every campaign targets places you can actually fill.
- 02
Check every message
Ads and pages are written to aged care, consumer law and platform rules, then reviewed by your team before anything goes live.
- 03
Reach clients, families and staff
Separate campaigns reach older people, their families and care workers, each with the right channel, tone and landing page.
- 04
Report and refine
Each month you see enquiries, new clients, occupancy and applications by service, what we changed and what comes next.
Channels that reach older Australians and families
Google Ads
Families search when a decision is close. As your Google Ads agency, we run Search by service and region, matched to your capacity.
Local SEO
Most people want care close to home or family. Our local SEO agency work keeps every home and service area visible in local searches.
Facebook ads
Older Australians and their adult children are active on Facebook. Our Facebook ads agency team reaches both, and runs care worker recruitment.
Programmatic advertising
Reach families across news sites, apps and streaming TV in your regions. Our programmatic advertising agency team handles the buying and the creative.
Video ads
Real staff and real homes build trust before a call. Our video ads agency team films and edits with consent and care.
Email marketing
Decisions about care can take months. Our email marketing agency team keeps families informed until they're ready.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Aged care marketing questions
The new Act started on 1 November 2025 and puts older people's rights at the centre, with a Statement of Rights and strengthened Quality Standards. Marketing needs to be accurate, respectful and clear about choice, costs and services, and we write campaigns with that in mind.
Usually both. Older people make many of their own decisions, while adult children often research and shortlist. We run separate messages for each, so neither feels talked past.
We show the real work, the team and the flexibility you offer, then reach carers on social and search where they spend time. Applications are tracked by role and region so you can see which campaigns fill shifts.
Yes. Not-for-profit and faith-based providers have a mission and community to reflect. We build campaigns that sit comfortably with your values and your board, while still bringing in clients and staff.
For larger providers, it can be part of the mix. Many older Australians watch TV and listen to radio, and streaming TV lets you target by region. We plan broadcast and streaming alongside search and social so each supports the other.
Lead with what is specific to you: your people, your locations, the services you actually offer and how you work with families. We test messages with real audiences and keep the ones that bring in enquiries.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Aged care marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777