Grow faster.
Push harder.
Spend smarter.
From the Sneaky desk

Hi,
We’re April and Brendan Ford — Co-Founders of Sneaky.

We called it Sneaky because that’s what people always say when they hear what’s possible with digital advertising.

When we explain that you can serve an ad to someone who just bought lactose-free milk from Woolworths, has a smsf, secretly votes Green, earns $750K as an orthopaedic surgeon, drives a Tesla and recently got divorced, all because their devices are connected to the same Wi-Fi; the reaction is always the same: “That’s so sneaky.”

But here’s the thing: it’s not sneaky at all.
In fact, it should be the most transparent form of marketing there is.


Every action, every click, every call, form submission and dollar spent, all trackable, all traceable, and all attributable thanks to tech. That’s the kind of clarity and control brands deserve. That’s what we deliver.

At Sneaky, our mission is simple: we help our clients grow.


More leads, more revenue, better margins, less waste, all achieved through smarter digital advertising, conversion optimisation and end-to-end tracking. Your profitability is our priority.

We’re a performance-first agency, specialising in lead generation and ecommerce. From SaaS and finance to FMCG, education, law and health. We work with ambitious brands that are done settling for average. We’ve been at it since 2017, and today Sneaky operates as a standalone brand within the April Ford Group, alongside our sister brands Gimmie Social and April Ford Consultancy.

You’ll be hearing a lot about our team, and for good reason. We’ve built a crew of analysts, creatives, strategists and big thinkers who are not only the best at what they do, but who actually care about making things work. For you. For your goals. For your bottom line.

We work with clients across Australia and New Zealand, with HQ in Brisbane and satellites in Melbourne and Sydney. If you're not happy with your current results, situation or agency, then Sneaky might just be the thing you’ve been searching for.

Meet the team. See the work. Then let’s talk.


— April and Brendan Ford
Co-Founders, Sneaky

Performance is a team sport.

Every click, conversion and campaign we run is backed by the people you’re about to meet. They're not here to just get ads live, they're here to drive revenue.

April Ford
April Ford
Performance Marketing Manager, Co-Founder
April Ford
Brendan Ford
Managing Director, Co-Founder
Dave Stewart
Dave Stewart
Growth Specialist
Gemma Graye
Gemma Graye
Chief Investment Officer
Victoria Appels
Victoria Appels
Senior Marketing Strategy Manager
Jarrod Pendleton
Senior Advertising Manager
Forbes Tregaskis
Forbes Tregaskis
Senior Advertising Manager
Alyssa Davis
Alyssa Davis
Senior Digital Marketing Manager
Lulu Custance
Senior Social Media Manager

What drives us.

Missions

Our mission is to help clients growth.

Values

We're always doing the right thing.

Values

We only work with people we like.

Values

We believe in people and their dreams.

Values

We embrace change and innovation.

Our clients

Mature and established operators with a long term business vision.

Our clients

Are a nice person, with a nice team who want to partner with us.

Our clients

View to spend minimum $20k per month in recurring services.

Want to push your budget further?

If you're ready to stop wasting budget and start scaling profitably, drop your details below.
We work with brands spending $10K+ per month on advertising.
We don’t gamble. We invest.

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