About Sneaky Digital.

"That's so sneaky" is what clients kept saying when they saw how precisely we could target their customers. The name stuck, but what we do should be the most transparent marketing there is.

Every action is trackable, traceable and attributable, and you see all of it in a live dashboard, not just at month end.

The Sneaky Digital team
The people who'll
run your account.
  • EST.2017Founded by April
    and Brendan Ford
  • 3 agencies.
    1 family.
    Sneaky, April Ford and Gimmie Social
  • ADMIT ONE · SENIORS ONLY100%
    in-house
    Strategy, creative and media under one roof
  • AU and NZ-
    wide
    Based in Brisbane. Clients right across Australia and New Zealand.
A note from our founders
April and Brendan Ford, co-founders
April & Brendan FordCo-founders

Marketing should act like part of your commercial engine. Not a cost centre.

We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.

So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.

April & BrendanCo-founders, April Ford agency group
Three agencies, one family
Full-service paid media and strategy.
Sneaky DigitalYou're here
Performance media buying, driven by data.
TikTok-first social and UGC content.
WHAT DRIVES US

Our mission is simple: we help our clients grow.

More leads, more revenue, better margins and less waste. Four things guide how we get there.

  1. 01

    We always do the right thing.

    Straight answers and honest advice, even when it isn't what you want to hear.

  2. 02

    We only work with people we like.

    Good partnerships make better work. We choose clients the way you choose an agency.

  3. 03

    We believe in people and their dreams.

    Behind every account is someone who built something. We treat it that way.

  4. 04

    We embrace change and innovation.

    New platforms, new tools, new ideas. We test them early so you don't have to.

THE TEAM

Performance is a team sport.

Analysts, creatives, strategists and big thinkers who care about making it work. They're not here to get ads live. They're here to drive revenue.

April Ford

April Ford

Performance Marketing Manager, Co-Founder

20+ years in digital marketing, advertising and sales across health, finance, FMCG and professional services. Before Sneaky, April ran a consulting firm specialising in business growth and turnarounds.

Brendan Ford

Brendan Ford

Managing Director, Co-Founder

Spent 16 years in mergers and acquisitions, specialising in trade sales and private equity buyouts. Builds the commercial case with you and keeps senior eyes on every account.

Gemma Graye

Gemma Graye

Chief Investment Officer

A foundation team member with 20+ years of traditional and digital media buying, programmatic trading and planning.

Dave Stewart

Dave Stewart

Growth Specialist

A Masters in Finance, with a background in financial analysis and property. Ties the marketing back to what moves your business.

Victoria Appels

Victoria Appels

Content Director

Leads the content team behind every content plan, shoot day and creator brief.

Katie Stewart

Katie Stewart

Senior Digital Designer

Leads design across our accounts, from ad creative and landing pages to social content.

Jarrod Pendleton

Jarrod Pendleton

Senior Advertising Manager

Kaitlyn Hunt

Kaitlyn Hunt

Digital Website & Content Manager

Livi Cotton

Livi Cotton

Social Media Manager

Caitlin Allen

Caitlin Allen

Social Media Manager

Melissa Kirkwood

Melissa Kirkwood

Business Manager

BUILT IN-HOUSE

We built our own tools, so your campaigns start ahead.

Tap any tool to see it in action.

  1. INSPIRATION TRACKING

    Creative Library

    Every ad idea starts from a live library of proven ads and content, tagged by hook, format, platform and industry.

    +
    SHUFFLING PROVEN ADSHOOKUGCTIKTOK
  2. UGC AND INFLUENCERS

    Creator Library

    Our own roster of vetted creators, matched to your brand by niche, audience and past performance.

    MATCHING CREATORS TO YOUR BRAND
  3. CAMPAIGN PLANNING

    Campaign Planner

    Plans every campaign across the year by channel, budget and season, so spend lands where demand is.

    BUDGET BY MONTH
  4. SEO LEAD GENERATION

    Lead Engine

    Builds SEO landing pages around what your customers search for and ask about, maps every keyword so pages never compete with each other, and tracks every lead they bring in.

    KEYWORDS INTO LANDING PAGESCHILDCARE NEAR MEFAMILY LAWYER BRISBANETRAILER HIRE NEAR ME
  5. AD MANAGEMENT

    Ad Command

    Health checks, competitor tracking and budget pacing across every account, reviewed by a senior strategist.

    BUDGET PACING

    PACING: ON TRACK

  6. SOCIAL SCHEDULING

    Social Studio

    One calendar to plan, approve and publish every post across TikTok, Instagram and Facebook.

    POSTS DROPPING INTO THE CALENDAR
GET STARTED

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

“Smart strategy, quality content and creative campaigns that consistently deliver strong results.”Australian Plants Online
“Passionate and extremely dedicated to achieving the best outcome for their clients.”CPAP Direct
“A fresh, original, and highly effective approach.”Woodsong (HB Land)
“A game-changer for our business.”Move Yourself Trailer Hire
“A key driver of Stilla's growth.”Stilla
“Proactive, creative, and consistently delivers strong, measurable results.”Hello Harry
“Results that drive consistent sales and brand growth across all platforms.”Chrisco
“Helped FD Legal build a stronger online presence.”Financial Dispute Legal
“Increased appointment bookings and stronger brand recognition.”On Point Family Practice
TESTIMONIALS

Our clients say it better than we do.

Real clients, in their own words.

IN THEIR WORDS
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Ara PhillipsDirector, Evolution Early Learning
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Oliver WadhamsCo-Owner, Bonza Business & Franchise Sales
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
Chester Thrush & Brandon ThrushBusiness Development & Managing Director, Stilla
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Bryce Perron & Lauren VolzChief Executive Officer & National Customer Experience Manager, CPAP Direct
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Richard MierProject Marketing, Woodsong (HB Land)
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Jarod BarkeChief Commercial Officer, Henco Group
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Rob McCueDirector, Hello Harry
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Dr Alexander BaggottPractice Principal, On Point Family Practice
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
Callun BlurtonFinancial Dispute Legal
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Ross IrwinDirector, Australian Plants Online
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Ann-Marie HoyChief Commercial Officer, Chrisco
FAQ

About Sneaky: your questions.

Where is Sneaky Digital based?−

We are based in Brisbane and work with brands right across Australia and New Zealand. Every meeting is online, so location never gets in the way.

Who will actually work on my account?+

A senior team. You deal with directors and senior managers who plan, make and run your campaigns themselves. No hand-offs to juniors.

Are you part of a bigger group?+

Yes. Sneaky is part of the April Ford group, alongside April Ford (full-service paid media and strategy) and Gimmie Social (TikTok-first social and UGC). You get one team with all three behind it.

What size businesses do you work with?+

Established brands with a long-term plan, usually spending $10K+ a month on media. We specialise in lead generation and ecommerce across health, education, law, finance, FMCG and more.

How do we get started?+

Book a call or send us an RFP. We talk through your goals, look at what is running now and come back with a plan and a clear cost. No hard sell.

GET IN TOUCH

Let's talk about your growth.

New campaigns, a second opinion or a straight answer on cost.

YOU'LL SPEAK TO
Dave StewartDave StewartGrowth Specialist
Brendan FordBrendan FordDirector and Co-founder

Prefer to talk? 0468 146 777

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.