- Food and confectionery
Food brand marketing agencySeasons, gifting and shelf appeal
Sneaky Digital is a food brand marketing agency for Australian food and confectionery makers. We run social, programmatic and ecommerce campaigns around the moments people buy food as treats and gifts, from Easter to Christmas, and build demand online and in store.
Brands we grow.
CLIENTSThe food brands we work with
A chocolate maker selling gift boxes online and a snack brand ranged in supermarkets both sell taste, but they reach buyers in different ways. We plan around your channels, seasons and shelf life before any media goes live.
WHICH ONE ARE YOU?
Treats built around the big gifting dates
Confectionery sales cluster around Easter, Valentine's Day, Mother's Day and Christmas. We plan creative, stock and media months ahead so you are ready when buyers are.
See moreTalk to us about itEveryday products, picked over and over
Pantry and snack brands win on habit and trial. We drive first purchase with sampling and short video, then keep the brand in mind for the next shop.
See moreTalk to us about itPremium food sold as a present
Hampers and gift boxes are bought for someone else. We target the givers, make delivery dates clear and build corporate gifting campaigns ahead of the end of year.
See moreTalk to us about itYour own store, your own customers
For brands selling online, we run Shopping, Meta and email that grow repeat orders and subscriptions, with shipping messaging that suits perishable products.
See moreTalk to us about itFood and confectionery ads we've made
The problems we see. The Sneaky fixes we deliver.
Food brands deal with seasons, short shelf life and strict rules on claims. These are the problems food and confectionery teams bring to us most.
Half our year's sales happen in a few weeks
We plan each gifting season months ahead and fill the gaps with new flavours, corporate orders and everyday treats, so the business isn't riding on a handful of dates.
Chocolate doesn't ship well in an Australian summer
We adjust campaigns by region and temperature, make shipping options clear in ads and lean into click and collect or retail when the heat is up.
We're not sure what health claims we can make
We write within the Food Standards Code rules on nutrition and health claims, so ads say what your product genuinely offers without risk.
Our treats appeal to kids, but we can't target them
We follow the AANA codes on food and children's advertising, aim campaigns at the adults who buy, and keep creative clear of anything aimed at children.
Corporate gifting is a guess every December
We build a corporate gifting campaign with LinkedIn, search and email starting months earlier, so business orders are locked in before the rush.
Our products look flat on screen
Our team shoots food video and stills that show texture, unboxing and the moment of eating, made for each platform so products look as good as they taste.
How we grow a food brand
- 01
Plan the calendar
We map gifting dates, product launches, stock and shipping windows across the year, so every campaign is planned before demand arrives.
- 02
Make food look irresistible
Our team makes short food video, stills and creator content that show texture and taste, built for TikTok, Meta and YouTube.
- 03
Reach buyers and gift givers
Social, programmatic and Shopping campaigns reach people buying for themselves and for others, with delivery dates and offers made clear.
- 04
Turn gifts into regulars
Email and retargeting bring gift recipients and first-time buyers back for the next occasion and for everyday treats.
Channels that grow food brands
Meta ads
Facebook and Instagram are made for food you can almost taste. Our Meta ads agency team runs seasonal and gifting campaigns with fresh creative.
Programmatic
Reach shoppers before they hit the shops, near the stores that range you. As your programmatic agency, we plan display, video and CTV together.
TikTok ads
Short food videos travel fast on TikTok. Our TikTok ads agency work makes native content that sells the taste.
Google Shopping
Gift buyers search with a date in mind. As your Google Shopping agency, we run Shopping and Search timed to every gifting deadline.
Email marketing
Gift buyers come back for the next occasion. Our email marketing agency team builds reminders for birthdays, seasons and launches.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Food brand marketing questions
Three to four months out. Creative, stock and shipping need to be settled before buyers start shopping, and corporate orders for Christmas start even earlier.
Yes. We follow the AANA codes on food and children's advertising, target adult buyers and keep creative clear of themes aimed at children.
Claims must follow the Food Standards Code, which sets rules for nutrition content and health claims. We keep ads within those rules and check claims against your product.
Yes. We run separate business gifting campaigns through LinkedIn, search and email, timed for end of year and other key dates.
We adjust targeting and budgets by region and temperature, make chilled shipping and delivery times clear, and lean into click and collect or retail when it is hot.
Often, yes. A direct store builds a customer list and suits gifting and limited editions, while retail drives volume. We plan both so they support each other.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Food marketing guides
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777