- Early Learning
- childcare
Childcare marketing agencyTours booked. Rooms filled.
Sneaky Digital is a childcare marketing agency that helps early learning centres and groups turn local families into booked tours and enrolments. We run Google, Meta and local search for each centre, make the ads in-house and track every enquiry through to a confirmed place.
Brands we grow.
CLIENTSChildcare marketing for every kind of operator
A single centre, a growing group and a centre that hasn't opened yet all need different things. We start with your occupancy by room, then build the plan around the places you need to fill.
WHICH ONE ARE YOU?
One centre, one community, every place filled
Owner-run centres compete with big brands on a smaller budget. We focus spend on families within driving distance, show what makes your centre different and keep your waitlist moving all year.
See moreTalk to us about itBudget where the empty rooms are
Groups rarely have the same gaps at every centre. We run campaigns centre by centre, move budget to the rooms and suburbs that need it and give head office one view of enquiries across the network.
See moreTalk to us about itA waitlist before the doors open
A new centre starts with no reviews, no word of mouth and often no launch budget. We build awareness in the catchment well ahead of opening, book pre-opening tours and give your director a list of families on day one.
See moreTalk to us about itOne brand, run as many local campaigns
National operators need brand consistency and local relevance at the same time. We pair national awareness with local campaigns for each centre, built from templates your team approves once.
See moreTalk to us about itChildcare ads we've made
The problems we see. The Sneaky fixes we deliver.
Centre owners and enrolment teams tell us the same things when enquiries slow down. Here is what usually sits behind it, and how we fix it.
Enquiries falling while ad spend goes up
We rebuild campaigns around the suburbs, age groups and rooms with vacancies, cut the spend that brings no tours and track each enquiry to an enrolment so you can see what is working.
Ads that look sweet but say nothing
Parents want to know about safety, educators, programs and value. We make ads that show your real centre and answer those questions, not generic stock images of children playing.
The December and January occupancy dip
Families decide next year's care well in advance. We start campaigns early, push tours before the holiday break and keep a waitlist warm so January starts fuller.
Tours booked, but families don't enrol
We look at the whole path from ad to tour to enrolment, including follow-up. Quicker replies, reminder messages and a clear tour experience turn more visits into confirmed places.
Families in your area speak other languages
Many catchments are multilingual. We can run ads and landing pages in the languages your families speak at home, so the centre feels welcoming before they walk in.
Owners want proof before spending more
We report occupancy, tours and enrolments by centre each month in plain English, so owners and boards can see what each dollar returns before they approve the next step.
How we fill a childcare centre
- 01
Start with occupancy
We look at vacancies by room and age group, your catchment and what an enrolled child is worth, so every campaign targets places you actually need to fill.
- 02
Track every enquiry
Tour bookings, calls and forms are tracked from the first click to a confirmed enrolment, and matched to your enrolment software where it allows.
- 03
Make ads parents trust
Our in-house team makes ads that show your educators, rooms and programs, then writes landing pages that answer the questions parents ask before a tour.
- 04
Fill rooms, then refine
Budget follows the centres and rooms with gaps. As rooms fill, we move spend to the next vacancy or to building next year's waitlist.
Channels that fill centres
Google Ads
Parents search for care near home and work. As your Google Ads agency, we run campaigns for each centre and suburb, built to book tours.
Local SEO
Your Google Business Profile is often a family's first look at your centre. Our local SEO agency work keeps every centre visible on the map.
Facebook ads
Parents scroll during naps and late nights. Our Facebook ads agency team reaches local families on Facebook and Instagram before they start searching.
TikTok ads
Short videos of real rooms and educators help younger parents picture their child there. Our TikTok ads agency makes and runs them.
Programmatic advertising
Reach parents across news sites, apps and streaming TV in your catchment. Our programmatic advertising agency team handles the buying and the creative.
Landing pages and CRO
A tour page that loads fast and answers questions books more visits. Our conversion rate optimisation agency work fixes the step after the click.
MEET THE TEAMThe people who'll run your account.A senior team, no hand-offs. Tap to watch.Your budget and your business are too important to hand to a junior.
The same senior team that makes your ads runs your account. Senior-led, no hand-offs, and no becoming a number in a sea of retainer clients.
Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Our clients say it better than we do.
Real clients, in their own words.
EARLY LEARNINGEvolution Early LearningAra Phillips, Director“The team took the time to truly understand our brand vision and goals.”
PROFESSIONAL SERVICESBonza Business & Franchise SalesOliver Wadhams, Director“Partnering with Sneaky has transformed our digital advertising approach.”
We've worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we've seen increased engagement, consistent brand growth, and greater recognition for our business.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team's responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky has been a key driver of Stilla's growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They've become a trusted and valued partner in our continued success.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients' digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
Sneaky's digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we're always moving in the right direction.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we've seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
Working with Sneaky has elevated our digital marketing strategy and brand engagement. Their team understands how to connect with our unique audience and deliver results that drive consistent sales and brand growth across all platforms.
Childcare marketing questions
Yes. Early learning is one of our main sectors, and we work with independent centres, multi-site groups and new centre launches. On a call we can walk you through work for centres like yours.
Carefully. We describe the Child Care Subsidy accurately, avoid promising out-of-pocket costs we can't confirm and point families to the official Services Australia estimator for their own numbers.
Yes. If the nursery is full but the kindy room has places, we run campaigns for the rooms with vacancies only, so you don't pay for enquiries you can't take.
We track enquiries, tours and confirmed enrolments by centre and show them in a live dashboard and a monthly report. You see cost per tour and cost per enrolment, not just clicks.
Yes. Educator shortages can hold back growth as much as empty rooms. We run recruitment campaigns that show what working at your centre is really like and reach educators who aren't browsing job boards.
Start focused, prove it, then scale. We set up tracking first, run campaigns for the centres with the most vacancies and report cost per enrolment, giving owners the numbers they need to approve the next step.
Marketing should act like part of your commercial engine. Not a cost centre.
We started Sneaky because we were tired of watching great brands miss their potential. Campaigns that didn't convert. Data nobody tracked. Junior advice, and service that left people chasing.
So we built the agency we would want to hire. A senior team on every account, no hand-offs, and every decision measured against profit, not platforms. We'll speak your language.
You're here
Childcare marketing guides
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Let's talk about your growth.
New campaigns, a second opinion or a straight answer on cost.
Dave StewartGrowth Specialist
Brendan FordDirector and Co-founderPrefer to talk? 0468 146 777