Google Ads That Pull Their Weight

Clicks Are Cute. We Chase Conversions

You’re already spending the money. Now it’s time to make it work harder.

We build Google Ads campaigns that actually perform across Search, Shopping, YouTube, and Display, structured to deliver real revenue, not just reports. If you're not getting clear ROI, faster conversions and lower CPAs, it's not Google’s fault. It's your manager.

Spend smarter.
Push harder. Grow faster.

Why Brands Are Switching to Sneaky

Most agencies run ads. We build revenue systems. At Sneaky, we treat media spend like capital, deployed to grow, not burned to look busy.
We use real commercial logic: high-quality placements, smart frequency, aggressive optimisation, and data that tells you what’s working and why.

Trusted by brands who expect the best.

Google Ads Is the Channel You Should Be Getting More From

Spending big on Google but not seeing the return? You’re not alone. Most brands are barely scratching the surface of what’s possible.

We rebuild Google Ads to do what it should’ve been doing from day one, capturing intent, converting faster, and cutting waste.

From Search and Shopping to YouTube, we structure campaigns for one thing: commercial outcomes.

Stronger structure. Sharper conversions. Smarter spend.

Put My Brand in the Right Places

Smarter targeting.
Shorter paths.
Lower costs.

Built to perform across every google channel

Performance Search & Shopping

Intent-driven campaigns that show up first and close fast. We filter out time-wasters to deliver qualified leads. Plus, our shopping strategy optimises product feeds, structure, and bids to keep you visible and profitable, so you convert without killing your margins.

Strategic Display & YouTube

No random banners or skipped videos here. Our display campaigns are built for retargeting, brand recall, and conversions, not clutter. We script, target, and optimise YouTube ads to perform like a full-funnel channel that drives real leads and sales.

Smart Remarketing That Converts

We bring warm audiences back with layered, strategic remarketing. Whether it’s display, YouTube, or search, we re-engage when the timing’s right. Your second shot, done properly.

Get a competitors analysis, and use it to crush them.

Your competitors are winning.

Let’s change that. We dig into their ads, SEO, socials, and website to show you exactly why they’re ahead, and show you how to take it back.

Results that speak for themselves.

Want results like these?

Request a Review
82%
Lower cost per conversion on Google than medical industry standard
Healthcare & Allied Health
130K
Over 130K impressions on Google display per month
Healthcare & Allied Health
48%
Higher Google conversion rate than medical industry standard
Dental
130K
Over 130K impressions on Google display per month
Dental
82%
Lower cost per conversion on Google than medical industry standard
Dental
48%
Higher Google conversion rate than medical industry standard
Healthcare & Allied Health
74%
higher Google conversion rate than education industry standard
Education & Childcare
7%
Higher than average click-through rate on #1 competitor’s brand name searches on Google
RTO
40%
Year-on-year increase in Google conversion value 3 years in a row
E-Commerce
12%
Increase in Google Search conversion rate
SaaS
16%
Increase in Google Search impression share after campaign optimisation
SaaS
53%
Lower cost per conversion on Google after engaging April Ford
Legal
6x
More monthly leads after scaling Google ad account
Legal
84%
Higher click-through rates on April Ford copywriting updates to Google Search text ads
Legal
50%
Lower cost per conversion on Google than the legal industry standard
Legal
19%
Lower cost per click on Google Search than real estate industry standard
Property
50%
Lower cost per click on Google display ads than the platform average
Property
46%
Lower cost per conversion on Google than real estate industry average
Property

Industries we work with.

What you get
with Sneaky

Smarter Media Buying

01

Cross-channel buying across programmatic, Meta, Google, TikTok, and more.

02

Media strategy tied to business objectives, not channel preference.

03

Budgets structured for return.

In-House Creative That Converts

01

All concepts and assets built in-house. Fast, sharp, and on-brand.

02

Format-specific creative that performs across display, native, video, and audio.

03

Messaging engineered to stop scrolls, spark clicks, and drive sales.

Campaign Management That Moves Fast

01

Weekly reviews, and optimisation by our senior team.

02

Reporting that focuses on leads, revenue, and CAC.

03

Full visibility, honest performance, and commercial momentum.

What matters to you,
matters to us.

Your priorities depend on your role. We’ve designed Sneaky to support decision-makers at every level.

CEO BUSINESS OWNER

How
Sneaky
helps you scale with confidence

Read now

CMO MARKETING 
LEADER

How
Sneaky supports ambitious marketers

Read now

From the Founders.

We started Sneaky because we were tired of watching great brands not reach their potential due to bad agencies. Getting let down by campaigns that didn’t convert, data that wasn’t tracked, inexperienced or uneducated advice, and poor service.

Our mission is simple: marketing that acts like part of your commercial engine, not a cost centre.

— April & Brendan Ford, Co-Founders

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname
Position, Company name

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Name Surname
Position, Company name
01/06
01/06

After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients’ digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.

Richard Mier
Project Marketing

After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients’ digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.

Richard Mier
Project Marketing

Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.

Callun Blurton
at Financial Dispute Legal

The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.

Ross Irwin
Director at Australian Plant Online

We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.

Bryce Perron & Lauren Volz
Chief Executive Officer & National Customer Experience Manager at CPAP Direct

Sneaky has been a key driver of Stilla’s growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They’ve become a trusted and valued partner in our continued success.

Chester Thrush & Brandon Thrush
Business Development & Managing Director at Stilla

Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified qualified buyers and sellers. The team’s responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.

Oliver Wadhams
Co-Owner at Bonza Business & Franchise Sales

Sneaky’s digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we’re always moving in the right direction.

Rob McCue
Director at Hello Harry

Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.

Jarod Barke
Chief Commercial Officer at Henco Group

We’ve worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we’ve seen increased engagement, consistent brand growth, and greater recognition for our business.

Ara Phillips
Director at Evolution Early Learning

Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we’ve seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.

Dr Alexander Baggott
Practice Principal at On Point Family Practice

Got Questions About Google Ads? Good. Let’s Clear Them Up.

What makes Sneaky different from other Google Ads agencies?

We’re not button-pushers. We’re a senior-led team that builds Google Ads campaigns with real commercial pressure behind them. Smarter structure, tighter targeting, just results that show up in your P&L.

Do you only work with big brands?

Nope. While many of our clients are doing $25M–$500M in revenue, we also work with brands spending $10K+/month and generating at least $2M/year, or startups with the backing to grow above those benchmarks. If you're serious, you're a fit.

Do you offer a free Google Ads audit?

Yes. And we don’t stop at the ads. We audit your search terms, structure, bidding, landing pages, and tracking. Most accounts are leaking spend they don't even realise. We'll show you exactly where it's happening and how to fix it.

Do you just run the ads, or do you support the funnel too?

We do it all. From campaign build to creative, CRO, landing page feedback, tracking, and reporting. We also operate two specialist brands in content and consulting, so your full marketing stack can actually work together.

Want to push your budget further?

If you're ready to stop wasting budget and start scaling profitably, drop your details below.
We work with brands spending $10K+ per month on advertising.
We don’t gamble. We invest.

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