Free campaign audit · for brands spending $5K+ a month

Your ads called. They want a second opinion.

We go through your Google and Meta accounts the way we would before taking one on: structure, bidding, tracking and spend. Then you get a straight answer on what’s working, what isn’t, and what to fix first.

Reviewed by a senior strategist, not a junior or a tool

Specific fixes you can act on, whoever runs your ads
Free, with no lock-in and no sales script
Rather talk? A senior specialist picks up.
0468 146 777
Free audit
About 1 minute
Step 1 of 3

What’s your monthly ad spend?

So we send the guide for your spend tier. Media only, a ballpark is fine.

$5K to $10K
$10K to $25K
$25K to $50K
$50K+

Which platforms are you running?

Pick all that apply.

Google Ads
Meta Ads
TikTok Ads
ChatGPT Ads
Programmatic
Audio and podcast
TV and BVOD
YouTube
Not sure yet

What’s bugging you most?

Pick one. It moves on by itself.

Costs keep climbing
Leads or sales have dropped
I don't trust the tracking
I don't know what's working

Where should we send it?

Your price guide lands in your inbox straight away.

← BackContinue →
It's on its way.

We've emailed it to you too. Want a tailored plan? Ask for a proposal any time.

Jump ahead: book Dave ↓
Oops! Something went wrong while submitting the form.
Trusted by
CPAP Direct
Australian Plants Online
Searles
Move Yourself
Evolution Early Learning
Woodsong
Bonza
The Chocolateries
Sukin
BetaView
Butler McDermott
The Boarding Office
Financial Dispute Legal
Evergreen
Unity Park
Sound familiar?

Signs your ads are costing more than they should.

Tick any that apply. Each one usually points to something specific in the account.

Cost per lead has crept up and nobody can tell you why.
Usually a bidding or tracking change, not the market.
The platform reports more conversions than your CRM.
One of those numbers is wrong. Usually the platform.
Spend went up. Revenue didn't follow.
Extra budget often buys the same customers twice.
Your report shows clicks and CTR, not cost per sale.
Clicks don't pay invoices.
You can't see what a new customer actually costs.
Brand searches are often hiding it.
Nobody can tell you what's being tested, or why.
If nothing's being tested, nothing's improving.
0/6
Tick any that apply.
Get my free audit →
What you get

Here's what your audit looks like.

Campaign audit · Sample account
Industry
Ecommerce
Platforms
Google and Meta
Reviewed by
Senior strategist
Overall score
55/100
Needs work
Structure
48/100
Bidding
55/100
Tracking
41/100
Budget
62/100
Creative
70/100
High
Brand and non-brand in the same campaign

Brand searches make up most of the conversions in your main search campaign.

Why it matters

Brand converts cheaply and makes the campaign look healthy. The real cost of a new customer is hidden underneath it.

What we'd do

Split brand, non-brand and competitor into separate campaigns, each with its own budget and target.

Medium
Performance Max taking credit for your brand

PMax is picking up searches for your brand name and reporting them as new sales.

Why it matters

You end up paying for customers who were already looking for you.

What we'd do

Add brand exclusions, review search term insights monthly and judge PMax on what it adds.

High
Smart bidding chasing the wrong conversion

Add to cart and page views are set as primary conversions alongside purchases.

Why it matters

The algorithm optimises for the cheapest action it can find, not for sales.

What we'd do

One primary conversion per goal, with purchase values passed back so bidding learns what a good sale looks like.

High
Paid social landing in GA4 as organic

Meta ads run without UTMs, so most of that traffic shows as Organic Social or Unassigned.

Why it matters

Meta looks less effective than it is, and budget decisions are made on the wrong numbers.

What we'd do

A UTM template on every ad, matched to your GA4 channel groups.

Medium
Platform conversions ahead of real sales

Meta reports noticeably more purchases than your store recorded for the same period.

Why it matters

Default attribution includes view-through, so reported return on ad spend runs ahead of reality.

What we'd do

Report on click-based attribution and reconcile it against store sales each month.

Medium
Spend split by habit, not by results

Budget is spread evenly across campaigns, regardless of what each one returns.

Why it matters

Your best campaigns are capped while weaker ones keep spending.

What we'd do

Reallocate monthly on cost per acquisition, with a small fixed share kept for testing.

Low
Creative running past its shelf life

The top prospecting ads have run for months, with frequency climbing and click-through rate sliding.

Why it matters

Tired ads cost more to deliver and convert fewer of the people who see them.

What we'd do

A monthly testing cadence: new concepts in, old ads retired on the numbers.

Sample findings. Your audit covers your own account, line by line.
Get my free audit →
How it works

Three steps. No strings attached.

01

Tell us about your account

Your spend, your platforms and what's bugging you. Four questions.

About 1 minute
02

We review it

A senior strategist goes through structure, bidding, tracking and spend. View access only, so nothing in your account changes.

View access only
03

You get a straight answer

What's working, what isn't and what we'd fix first, in priority order. Yours to keep, whether you work with us or not.

No obligation
Get my free audit →
Rather talk it through?

Book a call with Dave.

Bring your numbers and your questions. Dave will tell you what he'd look at first in your account, and whether an audit is worth your time.

You'll speak to
Dave Stewart
Dave Stewart
Growth Specialist
A Masters in Finance, with a background in financial analysis and property. Ties the marketing back to what moves your business.
Brendan Ford
Brendan Ford
Managing Director, Co-Founder
16 years in mergers and acquisitions. Builds the commercial case with you and keeps senior eyes on every account.
Audit chat with DaveGoogle Meet
Pick a time that suits.

Dave's calendar is loading. Rather talk now? Call the team on 0468 146 777.

Calendar not loading? Open Dave's calendar in a new tab ↗