Podcast advertising that reaches your customer mid-listen

High attention, trusted voices, measurable results.

The ad no one skips, because they can’t. Podcast and audio advertising puts your brand directly into your customer’s ears while they’re engaged, focused and listening by choice.

Unlike social or display, this isn’t passive scrolling. It’s trusted, long-form attention. Whether it’s Spotify, streaming radio or premium podcast placements, your message is delivered in moments that actually land.

We use programmatic audio and listener data to target based on behaviours, interests and demographics, so you’re not just reaching people, you’re reaching the right people. Go live fast, scale easily, and track performance without the guesswork.

If you’re tired of fighting for attention on crowded feeds, audio might be your unfair advantage.

Spend smarter.
Push harder. Grow faster.

Why Brands Are Switching to Sneaky

Most agencies run ads. We build revenue systems. At Sneaky, we treat media spend like capital, deployed to grow, not burned to look busy.
We use real commercial logic: high-quality placements, smart frequency, aggressive optimisation, and data that tells you what’s working and why.

Trusted by brands who expect the best.

Podcast Advertising Is Your Attention Advantage.

Still fighting for attention on Meta and Google? There’s a better way to reach people when they’re actually listening.

Podcast and audio advertising puts your brand in their ears, not in another crowded feed. Sneaky makes it perform.

We use listener behaviour, content signals, and real-world data to reach the right audience, then deliver your message across Spotify, streaming audio and premium podcasts.

No distractions. No competition. Just attention.

Smarter reach. Stronger recall. Better results.

Get my brand in their ears

Smarter targeting.
Shorter paths.
Lower costs.

Podcast advertising is immersive, trusted, and hard to ignore.

Your ad gets heard, not skipped

Audio ads play in full while listeners are engaged, whether they’re driving, training or working. No competing tabs, no endless scrolling, just your message delivered in a moment of real attention.

Built-In Trust, Real Influence

Podcast listeners trust what they hear. Whether it’s host-read ads or premium placements, your brand shows up in environments people choose and believe in. That trust turns attention into action, faster.

Storytelling That Sticks

Audio gives you time and space to tell a story. No distractions, no visuals competing for attention, just your message delivered clearly and memorably. That’s how you build recall, connection, and long-term brand impact.

Get a competitor's analysis, and use it to crush them.

Your competitors are winning.

Let’s change that. We dig into their ads, SEO, socials, and website to show you exactly why they’re ahead, and show you how to take it back.

Results that speak for themselves.

Want results like these?

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99.26%
completion rate on a 30 second audio ad.
Podcast Audio
6.36%
conversion rate once a listener landed on the website/from website traffic.
Podcast Audio

Industries we work with.

What you get
with Sneaky

Smarter Media Buying

01

Cross-channel buying across programmatic, Meta, Google, TikTok, and more.

02

Media strategy tied to business objectives, not channel preference.

03

Budgets structured for return.

In-House Creative That Converts

01

All concepts and assets built in-house. Fast, sharp, and on-brand.

02

Format-specific creative that performs across display, native, video, and audio.

03

Messaging engineered to stop scrolls, spark clicks, and drive sales.

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Campaign Management That Moves Fast

01

Weekly reviews, and optimisation by our senior team.

02

Reporting that focuses on leads, revenue, and CAC.

03

Full visibility, honest performance, and commercial momentum.

What matters to you,
matters to us.

Your priorities depend on your role. We’ve designed Sneaky to support decision-makers at every level.

CEO BUSINESS OWNER

How
Sneaky
helps you scale with confidence

Read now

CMO MARKETING 
LEADER

How
Sneaky supports ambitious marketers

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From the Founders.

We started Sneaky because we were tired of watching great brands not reach their potential due to bad agencies. Getting let down by campaigns that didn’t convert, data that wasn’t tracked, inexperienced or uneducated advice, and poor service.

Our mission is simple: marketing that acts like part of your commercial engine, not a cost centre.

— April & Brendan Ford, Co-Founders

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname
Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname
Position, Company name
01/06
01/06

After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients’ digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.

Richard Mier
Project Marketing

After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients’ digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.

Richard Mier
Project Marketing
Unity Park Tarneit Logo

Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.

Callun Blurton
at Financial Dispute Legal

The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.

Ross Irwin
Director at Australian Plant Online
Australian Plants Online Logo

We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.

Bryce Perron & Lauren Volz
Chief Executive Officer & National Customer Experience Manager at CPAP Direct

Sneaky has been a key driver of Stilla’s growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They’ve become a trusted and valued partner in our continued success.

Chester Thrush & Brandon Thrush
Business Development & Managing Director at Stilla

Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified buyers and sellers. The team’s responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.

Oliver Wadhams
Co-Owner at Bonza Business & Franchise Sales

Sneaky’s digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we’re always moving in the right direction.

Rob McCue
Director at Hello Harry

Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.

Jarod Barke
Chief Commercial Officer at Henco Group

We’ve worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we’ve seen increased engagement, consistent brand growth, and greater recognition for our business.

Ara Phillips
Director at Evolution Early Learning

Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we’ve seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.

Dr Alexander Baggott
Practice Principal at On Point Family Practice
On Point Family Practice Logo

Got questions about Podcast Audio Advertising?

What is podcast audio advertising and how does it work?

Podcast and audio advertising delivers your ads across platforms like Spotify and premium podcasts. Using programmatic buying, we target listeners based on behaviour, interests, and listening habits, then place your ads in moments of real attention.

What platforms do you run podcast ads on?

We run across Spotify, streaming audio networks, and premium podcast inventory. This ensures scale, quality placements, and access to high-trust environments.

Is podcast advertising only for big brands?

Not at all. While big brands use it for scale, it’s just as effective for growing businesses. If you’re spending $10K+ per month and want to reach high-intent audiences in a less crowded channel, it’s a strong fit.

How does podcast advertising fit into my overall strategy?

Audio works best alongside channels like display, native, and video. It builds awareness and recall, while other channels capture demand and drive conversion. Together, they shorten the path to purchase.

Can you target specific audiences with audio ads?

Yes. We target based on listening behaviour, content categories, demographics, location, and real-world signals. It’s not just who they are, it’s what they listen to and when they’re most engaged.

Do you create the audio ads as well?

Yes. We handle scripting, production, and optimisation. Whether it’s a direct-response spot or a more brand-led message, we build ads designed to hold attention and convert.

Are podcast ads skippable? Do people actually listen?

Most audio ads are hard to ignore and often played in full, especially compared to social or display. That’s why podcast advertising delivers stronger attention, recall, and engagement.

How do you measure performance?

We track reach, frequency, listens, and post-listen actions like site visits and conversions. Combined with our broader tracking setup, we can tie audio back to real business outcomes.

Want to push your budget further?

If you're ready to stop wasting budget and start scaling profitably, drop your details below.
We work with brands spending $10K+ per month on advertising.
We don’t gamble. We invest.

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