We make TikTok ads make sense (and money)
Native-first creative, structured campaigns, and paid strategy that drives performance.
TikTok moves fast. Trends shift. Attention’s short. And, creative burns out before most agencies can react. Getting it right isn’t about keeping up, it’s about knowing what to do with the moment. Creative is the strategy. It’s what stops them scrolling, builds trust, and drives action, all in under 6 seconds. But without structure behind the storytelling, budget burns fast and impact fades even faster.
At Sneaky, we build native-first creative that feels effortless, but is backed by sharp campaign strategy, daily iteration, and performance data. UGC, lo-fi, branded; whatever works. We make every frame count, and every dollar stretch further. Because on TikTok, creative isn’t a piece of the puzzle, it is the engine.
Spend smarter.
Push harder. Grow faster.
Why Brands Are Switching to Sneaky
Most agencies run ads. We build revenue systems. At Sneaky, we treat media spend like capital, deployed to grow, not burned to look busy.
We use real commercial logic: high-quality placements, smart frequency, aggressive optimisation, and data that tells you what’s working and why.
Trusted by brands who expect the best.
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TikTok ads are the channel you’re probably ignoring (and shouldn’t be).
You know the platform. You’ve seen the numbers. But turning TikTok into a performance channel takes more than posting content, it takes Tiktok fluency.
Our team lives on the platform, which means we can brief campaigns built for TikTok from the start. Native in tone, strategic in structure, and aligned with how users actually engage.
We blend creator-led content, native creative, and smart targeting to drive performance. Trends aren’t just followed, they’re leveraged to connect brands with their audience in ways that feel timely, relevant, and built to convert.
Smarter targeting.
Shorter paths.
Lower costs.
90 Minutes a day on TikTok vs. 30 minutes on Facebook.
Put your ads where people aren’t just killing time, they’re addicted. TikTok users spend nearly three times longer on the app than Facebook users, locking in eyeballs that actually stick. More attention only pays off when your creative fits. Native ads cut through the noise, build trust, and turn eyeballs into action without feeling like an interruption.
Reach new markets your competitors haven’t even found yet.
Why fight for attention in saturated markets when the new wins are waiting elsewhere? Find the high-potential audiences eager for your brand and launch targeted campaigns that capture these fresh opportunities; quickly, strategically, and before your competitors even know they exist.
Vertical video works better on TikTok
TikTok is built for vertical, full-screen, sound-on video that users scroll through rapidly. This native experience boosts engagement and watch time, making vertical ads on TikTok far more effective than on platforms where vertical content competes with other formats.
Get a competitors analysis, and use it to crush them.
Your competitors are winning.
Let’s change that. We dig into their ads, SEO, socials, and website to show you exactly why they’re ahead, and show you how to take it back.
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What you get
with Sneaky
Smarter Media Buying
Cross-channel buying across programmatic, Meta, Google, TikTok, and more.
Media strategy tied to business objectives, not channel preference.
Budgets structured for return.
In-House Creative That Converts
All concepts and assets built in-house. Fast, sharp, and on-brand.
Format-specific creative that performs across display, native, video, and audio.
Messaging engineered to stop scrolls, spark clicks, and drive sales.
Campaign Management That Moves Fast
Weekly reviews, and optimisation by our senior team.
Reporting that focuses on leads, revenue, and CAC.
Full visibility, honest performance, and commercial momentum.
What matters to you,
matters to us.
Your priorities depend on your role. We’ve designed Sneaky to support decision-makers at every level.
CEO BUSINESS OWNER
CMO MARKETING LEADER
MARKETING COORDINATOR
From the Founders.
We started Sneaky because we were tired of watching great brands not reach their potential due to bad agencies. Getting let down by campaigns that didn’t convert, data that wasn’t tracked, inexperienced or uneducated advice, and poor service.
Our mission is simple: marketing that acts like part of your commercial engine, not a cost centre.
— April & Brendan Ford, Co-Founders
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After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients’ digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
After working with April and her team over the past few years, I can confidently say they bring a fresh, original, and highly effective approach to our clients’ digital marketing. Their work across Meta Ads, Google Ads, Programmatic has delivered consistently strong results, helping us reach the right audiences with precision and creativity.
Sneaky's marketing expertise has helped FD Legal build a stronger online presence and connect with the right clients. Their team delivers thoughtful strategy, consistent execution, and measurable results across our digital channels. Working with Sneaky has brought a level of confidence to our marketing efforts, knowing that we have a team who genuinely understands our goals and takes a proactive approach to achieving them.
The Sneaky team's work on APO's advertising campaigns has boosted our sales and brand awareness through smart strategy, quality content and creative campaigns which have delivered consistently strong results.
We've had the privilege of working with Sneaky for the last few years. They are passionate and extremely dedicated to achieving the best outcome for their clients. They have helped us to significantly grow our digital presence and e-commerce platform and we highly recommend their services.
Sneaky has been a key driver of Stilla’s growth, combining deep business insight with advanced digital marketing expertise. Their strategic guidance and flawless execution across Meta Ads, Google Ads campaigns that have consistently delivered strong, measurable results. Proactive, solutions-focused, and genuinely committed to performance, the Sneaky team is both reliable and easy to work with. They’ve become a trusted and valued partner in our continued success.
Partnering with Sneaky has transformed our digital advertising approach. Their data-driven campaigns across Google Ads, Programmatic, Bing Ads, and website development have significantly increased our national visibility and helped us reach more qualified qualified buyers and sellers. The team’s responsiveness, strategic insight, and creative execution make them a highly valuable and trusted marketing partner.
Sneaky’s digital and local advertising strategies have been a major asset to our business. Their team is proactive, creative, and consistently delivers strong, measurable results across our store network. We also benefit from their ongoing expert advice and strategic guidance, which supports our broader marketing efforts and ensures we’re always moving in the right direction.
Working with the Sneaky marketing team has been a game-changer for our business. They are professional, proactive, and focused on delivering real results. Their strategic approach to Google Ads, Meta Ads, and Programmatic campaigns has consistently driven strong ROI while significantly boosting our brand visibility across all key channels.
We’ve worked with Sneaky since launching Evolution Early Learning, and their marketing expertise has been instrumental to our growth. From day one, the team took the time to truly understand our brand vision and goals as a startup. Their strategic work across Google Ads, Meta Ads, Programmatic, and website development has helped us build a strong online presence and effectively reach our target audience. As a result, we’ve seen increased engagement, consistent brand growth, and greater recognition for our business.
Sneaky has played a key role in enhancing our digital presence and improving patient engagement. Their strategic approach to digital marketing has helped us connect more effectively with our local community, leading to increased appointment bookings and stronger brand recognition. With their expertise and ongoing support, we’ve seen measurable growth. We highly recommend Sneaky to any healthcare practice looking to elevate their digital marketing efforts.
Got Questions About TikTok Ads? Good. Let’s Clear Them Up.
You need an agency that understands TikTok natively, not one that simply repurposes Facebook or Instagram strategies. Look for a team that lives on the platform, moves fast with trends, and ties creative execution to commercial outcomes.
No. We handle both the media strategy and the creative direction in-house. From UGC to lo-fi branded video, we produce or guide all content to ensure it’s built for the platform and aligned to performance.
Yes. We build TikTok ad systems for ecommerce, lead generation, and hybrid models. What matters is not the industry, but having the right campaign structure and creative strategy in place.
We can move with as much independence or collaboration as you need. We’ll work with your in-house creative, brand, or content teams, or we’ll manage everything end-to-end. Our systems are designed to plug in easily.
We don’t treat TikTok as a side channel. It’s a core part of your acquisition strategy, and we manage it that way. From native-first creative systems to full-funnel structure, we build campaigns that are designed to convert, not just entertain.