# Sneaky Digital

> A performance-focused digital advertising agency based in Australia. Sneaky runs paid media, lead generation, conversion-rate optimisation and SEO for B2C and B2B brands that spend at least AUD $10K/month on advertising or generate at least AUD $2M/year in revenue.

Sneaky operates from Brisbane, Melbourne and Sydney and works with clients across Australia and New Zealand. Co-founded by April Ford and Brendan Ford. The agency uses a senior-team model where strategy and account ownership stay with experienced practitioners rather than being delegated to juniors.

What Sneaky does:
- Buys and manages paid media across Meta (Facebook, Instagram), Google Ads, TikTok, programmatic display, native, podcast/audio and connected TV
- Builds creative in-house for each channel
- Runs SEO and full-funnel conversion-rate optimisation
- Reports on CAC, ROAS, LTV and pipeline rather than vanity metrics
- Offers free initial advertising account audits (including CRO and SEO review)

Who Sneaky works with: established mid-market and enterprise brands (typical client revenue AUD $5M-$500M), plus startups that meet the minimum spend threshold and have growth capacity.

## Core pages

- [Home](https://sneaky.digital/): Agency overview, positioning, headline case study results.
- [About](https://sneaky.digital/about): Company background, founders (April and Brendan Ford), team philosophy.
- [Contact](https://sneaky.digital/contact): Contact form and Australian phone number for new business enquiries.
- [Portfolio](https://sneaky.digital/portfolio): Sample ad creative across Meta, TikTok and programmatic for client campaigns.
- [Our Work](https://sneaky.digital/our-work): Case study examples by industry and channel.
- [Blog](https://sneaky.digital/blog): Articles on paid media, programmatic, SEO, CRO and platform-specific strategy.

## Services

- [Facebook Advertising](https://sneaky.digital/service/facebook-advertising): Paid social campaigns on Meta's Facebook platform, including tracking setup, audience strategy and creative.
- [Instagram Advertising](https://sneaky.digital/service/instagram-advertising): Paid social campaigns on Instagram with format-specific creative (Stories, Reels, in-feed).
- [Google Ads](https://sneaky.digital/service/google-ads): Search, Performance Max, Demand Gen and YouTube advertising on Google.
- [TikTok Advertising](https://sneaky.digital/service/tiktok-advertising): Paid TikTok campaigns with platform-native creative built in-house.
- [Programmatic Advertising](https://sneaky.digital/service/programmatic-advertising): Real-time bidded display, video and audio across premium placements.
- [Native Advertising](https://sneaky.digital/service/native-advertising-agency): In-feed sponsored content that matches the look and feel of editorial environments.
- [Podcast and Audio Advertising](https://sneaky.digital/service/podcast-audio-advertising): Podcast host-read and pre-roll audio, plus programmatic audio.
- [TV Advertising](https://sneaky.digital/service/tv-advertising-agency): Connected TV and streaming TV advertising, targeted and measurable.
- [Lead Generation](https://sneaky.digital/service/lead-generation): Multi-channel lead acquisition campaigns with CRM integration and nurture.
- [Search Engine Optimisation](https://sneaky.digital/service/search-engine-optimisation): Organic search visibility for Google and generative AI search engines.

## Industries

- [Builders](https://sneaky.digital/industries/builders): Marketing for residential and commercial builders focused on winning contracts, not clicks.
- [Property](https://sneaky.digital/industries/property-development-marketing): Property development and project marketing campaigns.
- [Professional Services](https://sneaky.digital/industries/professional-services-marketing): Advisor, accountant and consultancy marketing.
- [Law](https://sneaky.digital/industries/law-firm-digital-marketing): Law firm marketing focused on qualified case enquiries.
- [Healthcare](https://sneaky.digital/industries/healthcare-marketing): Patient acquisition and healthcare staff recruitment marketing.
- [Dental](https://sneaky.digital/industries/dental-marketing-agency): Dental practice marketing for new patient bookings and referrals.
- [Medical Aesthetic](https://sneaky.digital/industries/cosmetic-aesthetic-agency): Cosmetic clinic marketing that books consultations.
- [Education](https://sneaky.digital/industries/education-marketing): Education provider marketing for enrolments.
- [Early Learning](https://sneaky.digital/industries/early-learning): Childcare and early learning centre enrolment marketing.
- [Ecommerce](https://sneaky.digital/industries/ecommerce-marketing): Online store marketing for direct-to-consumer and retail brands.
- [FMCG](https://sneaky.digital/industries/fmcg-digital-marketing): Fast-moving consumer goods brand marketing across retail and e-commerce.
- [SaaS](https://sneaky.digital/industries/saas-digital-marketing): B2B SaaS demand generation and pipeline acceleration.

## Recent articles

- [Why your ads fail when the landing page sucks](https://sneaky.digital/post/why-your-ads-fail-when-the-landing-page-sucks-and-how-to-fix-it): How weak landing pages destroy paid-media performance and how to fix them.
- [How AI search is changing healthcare marketing](https://sneaky.digital/post/this-silent-change-in-healthcare-marketing-is-costing-clinics-thousands): How AI-driven search results are affecting clinic enquiry volume.
- [Game-changing programmatic trends for 2026](https://sneaky.digital/post/game-changing-programmatic-trends-you-cant-ignore-in-2026): Programmatic advertising developments to act on in 2026.
- [Facebook vs TikTok Ads: which converts better in 2025](https://sneaky.digital/post/facebook-vs-tiktok-ads-which-platform-converts-better-in-2025): Performance comparison between Meta and TikTok paid platforms.
- [Google Ads for high-spend brands](https://sneaky.digital/post/google-ads-for-high-spend-brands-scaling-without-wasting-budget): How to scale Google Ads spend without burning budget.
- [Programmatic strategies to maximise ROI](https://sneaky.digital/post/proven-ways-to-maximise-roi-with-programmatic-advertising): Programmatic buying tactics for return-focused campaigns.
- [The 2025 marketer's UGC guide](https://sneaky.digital/post/the-2025-marketers-guide-to-ugc-that-actually-works-how-to-and-why): How to use user-generated content in paid campaigns.
- [Best TikTok content formats for brands](https://sneaky.digital/post/the-best-performing-tiktok-content-formats-for-brands-and-how-we-turn-them-into-ads): TikTok formats that perform best and how to adapt them into ads.
- [How to build brand awareness on TikTok (Australia)](https://sneaky.digital/post/how-to-build-brand-awareness-on-tiktok-australia-edition): TikTok brand-building tactics for the Australian market.
- [12 power words for social content](https://sneaky.digital/post/12-power-words-that-make-your-social-content-irresistible): Copywriting words that lift social engagement.
- [7 proven paid media secrets](https://sneaky.digital/post/7-proven-paid-media-secrets-every-growth-brand-should-know): Paid-media tactics for growth-stage brands.
- [Stop copy-pasting your ads across platforms](https://sneaky.digital/post/stop-copy-pasting-your-ads-the-truth-about-platform-specific-advertising): Why each platform needs its own creative treatment.
- [Reverse-engineering a first home buyer funnel](https://sneaky.digital/post/reverse-engineering-a-first-home-buyer-funnel-that-speaks-native-internet-not-developer): How to build a paid funnel for first-home-buyer property campaigns.
- [Why cosmetic clinics lose enquiries before consults](https://sneaky.digital/post/why-cosmetic-clinics-lose-enquiries-before-patients-even-walk-through-the-door): How clinic websites and processes drop enquiries pre-booking.
- [The million-dollar maybe: why big brands say no to growth](https://sneaky.digital/post/the-million-dollar-maybe-how-big-brands-keep-saying-no-to-their-own-growth): Decision dynamics inside large brands that block growth investment.
- [The performance agency CMOs trust](https://sneaky.digital/post/the-performance-first-agency-cmos-trust-to-turn-marketing-chaos-into-measurable-growth): How Sneaky works with chief marketing officers.
- [The agency CFOs trust to maximise ROI](https://sneaky.digital/post/the-agency-cfos-trust-to-maximise-marketing-roi-and-protect-every-dollar): How Sneaky reports to and works with chief financial officers.
- [When your last agency didn't deliver](https://sneaky.digital/post/when-your-last-hire-or-agency-didnt-deliver-we-do-the-performance-agency-others-trust): Switching from an underperforming agency to a performance-focused partner.
- [A reliable agency for marketing coordinators](https://sneaky.digital/post/marketing-coordinators-deserve-an-agency-that-has-their-back): How Sneaky supports in-house marketing coordinators.

## Operational

- Locations: Brisbane, Melbourne, Sydney (Australia). Serves Australia and New Zealand.
- Phone: 1300 004 777 (Australia)
- Minimum engagement: AUD $10K/month ad spend or equivalent business revenue threshold.
- Free initial audits available (paid-media account, CRO, SEO).

## Optional

- [Privacy Policy](https://sneaky.digital/policy)
- [Terms and Conditions](https://sneaky.digital/terms-conditions)